I have been researching hoodoo and voodoo for the past two years, but none of the books I've come across compare to Spiritual Merchants. Not only is it honest, but it's simple...it reads almost like a conversation. I appreciate the oodles of images and merchants, especially since Long distinguishes between their races. Unfortunately, most of the web sites are defunct. I will treasure this book always!

What a great treat it's been to read Spiritual Merchants. Carolyn Long knew she was covering new ground, and it's obvious from the writing that she relished the field work. But what's at least as impressive is the depth of archival research. The preliminary history of Voodoo and hoodoo in the U.S. is really incomparable for its clarity and coherence. Carolyn Long should be congratulated for a terrifically written book--and UTP deserves the same for a beautifully produced book at a reasonable price. It's sure to be a standard for years to come.