This book was a pretty good account of GM's problems in the 1980's. Anyone who's read "Comeback" has heard this before: a slow, stubborn, unresponsive company does everything it can except learn how to make better cars.

A problem that I had with the book was the first section which was a brief overview of Ross Perot's life. I like Ross Perot, but the hero worship in the first section even got to me. Based on the first section and other parts of the book, this is obviously Perot's side of the story.

Overall it was interesting to read about GM's incompetence during this time. It was also instructive to read how Roger Smith had some good ideas but couldn't implement any of them, and so was ultimately seen as incompetent himself. History has largely ruled on this subject: Perot and EDS were right and GM was wrong.

Finally, I was disappointed that there weren't more good "zingers" from Perot in the book. I'd rather have had less about the contractual negotiations and more accounts of Perot's comments regarding GM and their board.

I worked for EDS for 20 years and this book helped explain many things that we heard rumblings about but went forever unexplained - for example, when Ken Reidlinger was let go. I agree that this book is probably slanted more towards Perot's side of the story but I think it is made clear that Perot made himself much more accessible for his side of the story than the GM'ers did, so obviously that is going to be reflected in writing. As an insider, it was great to finally be able to piece together the disastrous events leading up to GM getting it's hands on EDS.

He takes many liberties in trashing Chrysler products of the early 80's. For instance, he states that chrysler's 2.2 engine was based on "twenty year old technology" yet he offers no evidence to back up this claim. Mr. Levin also carps about the lack of technology in Chrysler's cars such as using a "beam axle" while conveniently overlooking the fact that other cars of this time frame used solid rear axles quite frequently. Nor does he give much coverage to Chryslers lowest cost per unit, the VNT technology used in its turbo cars, the fact it had OHC engines on the market LONG before GM and Ford, the first domestic auto company to use airbags in its cars, the firs electronically adaptive transmission.
Mr Levin admitted he got little in the way of cooperation from Iacocca and it appears he wrote this tome to vent against a good yet flawed man and a great company.

I really wanted to like this book, but was disappointed with the end result. When the author sticks to the facts of the story, it is a revealing look at the politics of running a struggling auto company. The biographical information of the main players in upper echelons was quite interesting, also.

However, there is a sense of the author's bias lurking throughout the pages. He manages to imply that somehow, once Toyota introduced the Corona in 1966, there wasn't a marketing misstep to be made by the Japanese, particularly Toyota. Do the nameplates "Crown", "Cressida" and "Echo" ring a bell? I won't even mention some of the other sad cars that other manufacturers have coughed up in the ensuing years, and still do occasionally, from both sides of the Pacific.

Every now and again factual errors will appear, but they're so glaring that somebody with even a moderate interest in the car industry will pick up on. For instance, Honda earned customer loyalty because they "never dropped a nameplate." Really? Where did one go in 1987 to purchase a new Honda 600 GT or Sports 800?

More troubling was a hint of elitism that came up a couple of times. Was there (is there) really anything wrong with selling new cars to the blue-collar crowd? I know that some people are consumed by image, but most of us don't care what anybody else is driving, as long as they know HOW to drive it. People without a stratospheric income should be able to make a fully warranted purchase and get "that new car smell", too.

Finally, too little of the book is spent explaining exactly what was wrong, quality-wise, with Chrysler vehicles. Aside from the Aspen / Volaré twins, there was precious little time given to specific examples of lax quality control or design deficiencies. Even the A/V cars were a major problem only in their first year. More detail would have been revealing as to why buyers were steering clear of Chrysler's showrooms in the late 70's, when the whole mess started.

I've always had an avid interest in the auto industry, and have been waiting for somebody to write a book on the true Lee Iacocca to show the savior / charlatan that he really was. Unfortunately, somebody else is going to have to write it. This one falls short.

In case anybody's wondering, I have owned several cars from both American and Japanese manufacturers, including an 80's era Chrylser product. I have enjoyed the majority of them, and the only lemon I ever picked was from a European make.

I found this book provided a quite interesting history of not only Chrysler, but the entire auto industry between the years of '70-'80. I particularly enjoyed the author's insights in to Chrysler's main player Iacocca. The book did however seem to jump around from subject to subject with no clear tie-ins. I found it difficult during some portions of the book to figure out what time frame the author was speaking of, as he tended to bounce back and forth. All in all I found the book to provide some excellent information on Chrysler and the prevailing personalities and values that has kept the organization alive for so many years through so many triumphs and tragedies.