Upon checking for my review just now, I realized that I erroneously reviewed this second edition. I assumed that I was writing about the first edition only. I have NOT READ the second edition. So please remove my review from the panel of reviews for this second edition. I could not leave the rating item blank, so the rating of 1--has no relevance. I apologize for the inconvenience.

Good for non-profit managers and board members who are not familiar with the subtleties and possibilities of income earning opportunities. Also, those with some knowledge and experience of having partnerships with businesses can validate what they are doing and get other ideas. The book has many vignettes to illustrate the authors' ideas and suggestions. Most of these are real life examples, not hypothetical. The title, however, can turn off people, sounds almost greedy and tacky. If one persists though, I think the authors give a more respectable twist to the phrase, "Filthy rich", somewhere in the introduction, and dont mean what it sounds. In contrast, the title of Steckel's other book, "Making Money While Making a Difference" is more appealing. Steckel has academic and consulting experience, so I would give credibility; however, the title makes you wonder if it is overstated. Read with caution but enthusiasm, which is perhaps what the authors really intended.

Worth the read and certainly the modest price. For the rookie and intermediate non-profit manager and board.