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While strong on the strategic side, PR Visionaries is a bit weaker on the tactical side. I don't hold the editors responsible for this, however, as this is not a how-to manual, per se. For the tactical side, I found Guerrilla PR: Wired by Michael Levine to be a more than adequate resource.
PR Visionaries, as the title says, has the giants of the public relations industry tell you how to get noticed, build a brand, develop and protect a reputation, and how to be effective with key opinion-leaders, including the CEO. While it might be overly dramatic to say the book spills their secrets, PR Visionaries covers the various facets on how to successfully manage a powerful public relations campaign on all levels, one that clearly resonates with key stakeholders and publics.
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This pharmacology book is solely responsible for my honors grades in pharmacology and on the national boards.
All topics are covered comprehensively, with far greater clinical application than most pharmacology texts.
The chapter organization makes sense, and it is well indexed. This was one of the few med school books I kept and used for years after leaving clinical medicine to go into research.
I used the book for researching medications for family and myself - information on side effects and interactions was very good.
There are almost no illustrations, and few charts, so it's not easy reading, but it is definitely worthwhile.
-An MD- class of '84
It is rich, versatile, and presents well laid-out voluminous chapters. Anyone who reads this book will appreciate how it tackled General Therapeutics, Biochemistry, and Molecular Biology.
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For example, I think we've all heard about the power of compounding--and how it can turn a modest savings into a significant nest egg over time. However, very few people take this to heart and apply it to their daily money management decisions, because they feel it requires too much work or they feel helpless in controlling their expenses. What the authors do is demonstrate, by using specific examples and crunching the numbers, that even minor expenditures today can have significant economic impact down the road. They show that by making certain choices early on in one's life, nearly ANYONE can build a fortune in America. It truly doesn't require a genius or lots of luck to become rich today. Moreover, the authors point out that one doesn't have to sacrifice all of life's pleasures or live like a pauper in order to achieve financial security. All it takes is a little prudent savings and investing. If you believe in the opportunity to achieve wealth in this country, but have trouble getting motivated and taking action, this book is for you.
The chapter on investing is excellent. The authors explain how trying to beat the market is futile, and "safe" returns can be riddled with risk over the long haul (due to inflation). If you believe that you are just as capable of managing your investments as paid experts, you'll like this book.
Most people aren't aware of the return on education; I know I went to college just because it was the thing to do (and my parents wouldn't have it any other way ;) This book describes how increasing one's education level can substantially affect (negatively and positively) one's earnings. It's very interesting reading.
What this book also emphasizes, that most other financial advice books neglect to mention, is that living a good lifestyle is not only satisfying but also FINANCIALLY rewarding. Practicing good ethics enables a person to feel good about him/herself (leading to a more productive life), and making healthy lifestyle choices extends your life (thereby allowing the power of compounding to work longer). If you want validation that doing the right thing and living responsibly is rewarding emotionally AND financially, then read this book.
The only point that I have a minor quibble with is: getting married is good for wealth building. I understand what the authors are trying to say, which (I think) is: being in a committed relationship and having a contributing partner can accelerate the wealth building process. However, I don't believe that the actual marriage contract is necessary for achieving wealth. While marriage may help some couples stay together, it can also provide a false sense of security for others (causing them to stop working as hard on maintaining the relationship). Some people choose not to get married because they have no desire to produce offspring, others do it to avoid the "marriage tax penalty". I think unmarried, committed couples are just as likely to build significant wealth (and live fulfilling lives) as married couples. Anyway, I'm being technical here, and what's important is that the authors do get their point across.
I really liked this book, and I am practicing all the principles described in it. I find my peace of mind higher than ever, knowing that I'm well on the path towards a secure future.
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If this is his last Bond novel he has gone out in style.
Die Another day begins with Bond in Korea to disrupt the evil Colonel Moon and his henchman Zao. They are purchasing diamonds and have a great deal of deadly machinery in his demilitarized zone. Bond infiltrates the zone to result in a explosion of diamond shrapnel scarring Zao's face and a deadly chase with Colonel Moon of hovercrafts over a minefield. Bond is captured by General Moon, (the colonel's father and is held responsible for his death. A year passes by with Bond in a tortured state being traded for freedom with Zao. M meets Bond and tells him of her dissapointment in him. Bond then searches for Zao down in Cuba and meets NSA agent Jinx. Bond discovers that Zao has been under gene therapy to alter his face in a clinic on a nearby island. Bond traces the island to a one Gustav Graves, an eccentric millionaire that owns diamonds and has a local ice palace in Iceland. Bond challenges Graves to fencing in the Blades Club, where Bond wins and meets the ultra-cool icy princess Miranda Frost, Graves personal assistant. Bond is equipped by Q and sent out to Iceland by M. While in Iceland Bond meets up with Jinx and discovers the Gustav Graves has created the ultrapowerful satellite Icarus, which canharness the Sun's power. He later confronts Graves where he makes a startling discovery that Miranda Frost(while earlier claiming to be a British agent) is now against Bond. A magnificent chase enthralls with Zao, Graves and Frost running Bond down. Jinx and Bond discover that Colonel Moon is in fact Gustav Graves the same person. Jinx and Bond find out that Graves is going to destroy his demilitarized zone with the Icarus in order for the takeover of all nearby countries to make Korea an unstoppable power. Bond kills Zao in the ice palace and rescues the stranded Jinx, where they aboard Graves plane to stop the crazy Korean. Jinx and Miranda Frost break out into a exciting thrilling fencing fight with Frost succumbing to the sword of Jinx. Bond and Graves battle on the now crashing plane, where Graves is killed by being pulled into the planes wing. Bond and Jinx escape via helicoptor aboard the plane. Meanwhile we are allowed to see thanks to the 3-D machine the ultimate fantasy of Moneypenny to love James Bond. Bond and Jinx safely land in a temple where the story ends.
Raymond Benson has truly written a masterpiece here. All bond fans will love the exciting tale of James Bond 007!
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There are parts of the book where the services of a better copyeditor might have been valuable, but that's not enough to be a real problem - just stay with it when it meanders a bit, you'll get the point eventually.
Though the pace of science makes some of the material (I read the 1996 edition) a tad dated, it is still a good counterweight to the unreasonable fearmongering of sexual repressionists and the naive media. Their conscious or unconscious "disinformation" concerning the very real, but extremely limited, AIDS phenomenon has negatively influenced the thinking too many otherwise sensible folks.