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With stories ranging from the rise, fall and re-rise of fashion designer Tommy Hilfiger to a joyous piece on Ron Popeil of quirky gadget-maker (and those accompanying infomercials) Ronco fame to an amazing tome on emerging "digital paper" technology that has to be read to be fully appreciated, this book covered a myriad of topics that I probably would not have gone out of my way to track down, but having read about them in this book, my appetite to read on has only been whetted.
If you are looking to expand your horizons beyond the two or three topics that currently represent your comfort zone, this book is an easy and enjoyable way to dip your toes in the water.
Strongly recommended.
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The editors have picked up many articles that raise insightful questions and issues. They provide ¡§behind the scene¡¨ information and personalities. Interesting to read casually. The stories talk little about making money or improving corporate performance. They are more about ethnics, fairness and justice. Some articles are openly critical about individual companies or persons.
This book is very enriching to readers who are not familiar with American business practices. For example, non-Americans can have a strong feel about how serious are antitrust investigations and lawsuits in The USA.. The coverage of industries is wide. In addition to popular businesses like IT, finance, manufacturing, you also have banana planting, ice harvesting, auctioning, religious organisations etc..
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The book contains 49 easily digestible chapters including: "The Law of Averages Eventually Makes You Right", "He Who Hesitates Can Save a Lot More" "Mutual Fund Expenses Can Hoodwink You" "Every Period in History Had It's Fools Gold", all applicable to today's investor.
There are many similar books on the market offering the same or similar advice. If you enjoy Mark Twain, and prefer your investment reading to be sprinkled with his perspective, buy this one, otherwise keep looking, you'll find another equally good book that provides the basics.
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