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I'm a longtime crook, er, cook, and I found that the thoroughness and thought behind these recipes elevated it into the small realms of "best cookbooks I've ever read."
Yeah, I know. From some "rat fork" like Henry. But it's good, really, really good.
He goes through a money-laundry list of typical Bronx-Italian recipes--all the standards, like Sunday Gravy, ziti, pizza, even the infamous scungilli--each one embellished with some anecdote of his life on the run. From supreme wealth and access to the finest authentic ingredients on his home criminal turf to the handful of homogenized American choices from Middle America while penniless on the run. And they're all forkin' good!
Christ, his handlers even get addicted to Henry's cooking, and I can see why: every recipe I made with this book--and I've been around the world a few times--was a hit.
Nothing criminal about that.
Joe Dogs, watch your back.
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"Oh elephant, your nose is long,
Do you not think that it is wrong?"
Stunning.
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The Utopian fantasy is reinvented for the 21st Century
in this dazzling
collection of short stories detailing
the eternal life and times of the
denizens of Bullford, a place beyond our recycled human psyche
filled with laughter, hope, and eccentric wisdom.
Written and brilliantly illustrated
by international artist Melissa Henry.
A generous portion of food for hungry minds.
"A remarkable and revealing piece
of work."
(Professor Ronald Comer,
Princeton University).
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There are bound to be comparisons between the author's 10 Leadership Strategies and Covey's 7 Habits. While there may be differences in focus (the 7 Habits are focused on development of personal succes while Perkins' 10 Strategies are focused on leading a successful organization), Perkins steps into the cold, hard world of real life drama played out in boardrooms, production facilities and corporate culture by demonstrating the key 10 leadership strategies he has gleaned from Shackleton's overwhelming drive to get his crew home safely against odds that could easily have crushed the bravest of souls. With the addition of other real-life survival anecdotes, Perkins adds more captivating illustrations for his leadership strategies.
A specifc point made which bears noting is the curious fact that leadership is often easier to exercise in a clear crisis than when no specific danger is on the horizon. When no dire need for change is evident, most people are satisfied with the status quo, even if the organization is getting sloppy and inefficiencies are beginning to limit organizational flexibility. I have been fond of saying, "We are so into crisis management, that unless the situation is a crisis, we can't manage it." Perkins covers this point wonderfully with a case study on how a top forest products corporation remade itself when the need for change was still only evident to a few people, and long beofore a major crisis was looming overhead.
This is a "meaty" book with no fluff and a quick read, organized in a way that makes it simple to reference specific points in the future. All the books in the world on corporate and marketing strategies are useless if the corporate leadership culture is sick. This book hits organizations in the center of gravity - the mindset of the leadership, and that is where all effective change has to start. I cannot recommend the book more highly.
Perkins carefully organized the book into four inter-related parts. After briefly summarizing the Shackleton expedition, in Part One Perkins presents his 10 strategies for leading at the edge:
1-Vision and Quick Victories: Never lose sight of the ultimate goal, and focus energy on short-term objectives.
2-Symbolism and Personal Example: Set a personal example with visible, memorable symbols and behaviors.
3-Optimism and Reality: Instill optimism and self-confidence, but stay grounded in reality.
4-Stamina: Take care of yourself: Maintain your stamina and let go of guilt.
5-The Team Message: Reinforce the team message constantly: "We are one - we live or die together."
6-Core Team Values: Minimize status differences and insist on courtesy and mutual respect.
7-Conflict: Master conflict - deal with anger in small doses, engage dissidents, and avoid needless power struggles.
8-Lighten Up!: Find something to celebrate and something to laugh about.
9-Risk: Be willing to take the Big Risk.
10-Tenacious Creativity: Never give up - there's always another move.
Interwoven with these strategies are detailed accounts from Shackleton's expedition and real world business examples to fully illustrate the strategies' applicability to today's leadership environments.
Part Two is case studies of four organizations that successfully applied the strategies and achieved remarkable success. In Part Three, Perkins "outlines a number of qualities and actions that...contribute to living, learning, and thriving at "The Edge."" Part Four provides the reader with some tools to further develop individual leadership skills.
Written by a former combat Lieutenant of Marines in Vietnam and current "President of The Syncretics Group, a consultancy that focuses on effective leadership in demanding environments," this book was a very enjoyable and informative study of leadership. I highly recommend it to anyone interested in learning about, and seeing if they have what it takes for, leading at the edge.
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If you want to learn about today's brand-building challenges, other books handle that subject much better. If you want to learn about how the Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Starbucks, and Dell businesses got started, this is your book. The material is handled much like historical fiction (except the facts are meticulously gathered and documented), and you will find the going easy and pleasant.
If you like Horatio Alger stories, you will find those here as well. I suspect that exhausted entrepreneurs on long plane trips where their computer batteries have run out will find this book helpful in recharging their personal batteries. As Winston Churchill once said, "Never give up." That's the key lesson here. Through trial and error, these entrepreneurs kept trying until they found formulas that worked.
The choice of examples is a little flawed. Five are consumer branding examples and only one is a business example (Dell). Of the consumer branding examples, you will find that most are about selling to the higher income people. That gets a little repetitive.
The explanation of the examples is also incomplete. Considering that this is a business book, there is relatively little financial information other than annual sales and occasional asset turnover ratios. Qualitative example are helpful, but they are more helpful with more pinning down. For example, when you see the profit margins that Wedgwood had, that explains a lot about why the company could afford such lavish promotions. Without similar information on Heinz, you wonder why he was so successful in making sales but went bankrupt. Presumably, he had low margins.
The photographs and maps in the book are a plus, and I enjoyed them very much. The book was printed on such high quality paper (similar to that used for diplomas) that the images are on the same paper as the text. This permits the book to have many more illustrations than similar-sized business books.
The point about earning trust in the book is easily explained. At the time when these entrepreneurs were getting started, their largest competitors usually provided poor quality products, sometimes had inappropriate brand images, often failed to offer decent guarantees, and typically acted in self-serving ways. Earning trust isn't too hard if others are scoundrels or incompetent. Above all, these entrepreneurs stood for decent human values, and got that point across in one-to-one situations. I'm not sure that point comes out clearly enough, even though it is certainly present in each example.
Those who think the Internet age is unique will find the comparisons to the beginning of the Industrial Revolution in England and the transportation improvements in the United States to be valuable contrasts. But each age brings its unique changes. Entrepreneurs should seek to grasp those changes, but also see what others have missed. I think that the Starbucks concept could have been successfully innovated in the late 1950s. It's just that no one did it then.
After you finish enjoying these stories, I suggest that you think about the values that your organization stands for. Are those values presented and delivered in ways that make your organization more trustworthy than any other? How else do you have to be superior in order to establish a burnished brand image?
Be serious about giving people the best you can possibly provide!
Koehn is a perceptive historian and biographer as well as an astute analyst of brand creation, entrepreneurship, and organization-building. She explains how the entrepreneurs in her book were able to understand the economic and social change of their times and anticipate and respond to demand-side shifts. This understanding, she argues convincingly, enabled these entrepreneurs to bring to market products that consumers needed and wanted and to create meaningful, lasting connections with consumers through their brands. Koehn also focuses on the importance of these entrepreneurs as organization builders who understood that their success depended on developing organizational capabilities that supported their products and brands. Her book is very well-researched throughout, and uses primary archival documents extensively in the historical chapters on Josiah Wedgwood, H. J. Heinz, and Marshall Field. Koehn also brings her entrepreneurs and the stories of how each built his or her company and brand to life with her talent as a biographer and historian.
The book's emphasis on drawing lessons from both past and present offers many valuable insights for those interested in coming to a better understanding of brand creation, entrepreneurship and entrepreneurial management, and organization-building. Koehn's emphasis on the demand side of the economy and on entrepreneurs and companies making connections with consumers through the brand distinguishes her book as an important work of business scholarship on brands and entrepreneurship. A lively, interesting, and engaging read, Brand New is also valuable reading for anyone interested in business, economic, or social history or biography of business leaders. I highly recommend it!
It is this holistic approach to the subject of each profile that makes the stories so compelling. Using her command of history, Ms. Koehn outlines the period view of each of the products (pickles to perfume) and vividly draws the reader into the strategy of each of these entrepreneurs' approach to the market and building their brand. It is the power of these stories that gives the brand message such import. All of these people had a great number of competitors in their market niche but their focussed approach to the brand associated with their goods or services is what set them apart.
Ms. Koehn uses some excellent demographic and financial information (indexed to today's dollars) that provide the backdrop for the scale of the success each of these entrepreneurs' achieved. This provides just enough quantitative information to provide texture without clouding the real story in statistics.
As an executive in the software business today, I found a great deal of comfort in the fact that the challenges I face in today's competitive marketplace are not new. In fact, with great courage and resolve, they have been solved again and again in differing but similar ways over centuries.
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To really understand the incredible drawings, also purchase the newly released video "The Book of Kells - The Work of Angels?" which tells what the illustrations were about and how they were created... many of the designs date from the Celtic gold work that was done at the time, and there are many interesting stories about life in the abbey, political intrigues, and other goings-on during this period of time.
This has been a favorite gift of mine to give to many people, who have seen the book in person in Ireland, but never really knew what it meant, until they saw the tape. The two go hand-in-hand together, and are worth any price.
There is also a new CD out with Kells images as well, which may well be worth purchasing ...
The original 1974 large edition book in a fabric slip case is the one I saved up all year for when I was a very poor college student, and started my life-long love of calligraphy.
This book is well worth any price, when Inspiration is your need or your calling.
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I love the instructions and lay-out of the book. The steps and resulting project are clearly shown in large drawings with minimal text, so it just takes a few minutes to read through each project.
Some of the projects feature geometrical designs and patterns, which allow substantial room for creativity, some fold and curve paper to make them three dimensional. There is a good variety of themes including animals, seasons, nature, a still life, a robot, and a couple of cultural items. Although I haven't done it yet, the Panamanian mola looks like it will turn out stunning.
If I want to stick to using paper, glue and scissors for my art classes, this book will give us plenty of fun and attractive projects to do for several weeks. Parents will also find it a great source for young artists at home.
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Breasted was the first and foremost American Egyptologist, the founder of the prestigious Oriental Institute of Chicago (the premier archaeology academy in America - featured in Indiana Jones), and the first archaeologist elected to the National Academy of Sciences.(He was also a former President of the American Historical Association, and must have been the only person to have both honors.) I particularly like his opinions of Thuthmosis III, whose 3450th passing is today.
Two other books that may shed some light on the recent findings are "Egypt of the Pharaohs" by Sir Alan Gardiner and "The Oxford History of Ancient Egypt" edited by Ian Shaw.
This book is a real gem. My copy is the 1964 Bantam reprint of the 1905 classic, and I found it in a used bookstore, hiding in between bigger books. Finding it gave me pleasure not unlike making an archaeological discovery in the Nile Valley.
Breasted was the first and foremost American Egyptologist - of all time. The first American professor in Egyptology, the founder of the famed Oriental Institute in Chicago (on Rockefeller's payroll), elected member of the American Philosophical Society, Breasted was the first archaeologist elected to the National Academy of Sciences, and had the unique distinction of being the former President of the American Historical Association as well (surely the only scientist to enjoy this honor.) No wonder Dr. Indiana Jones came from the Oriental Institute!
Almost a hundred years old, this book still reads surprisingly easily. Recent discoveries may have rendered this book slightly out of date. For this reason I also recommend Nicholas Grimal's "A History of Ancient Egypt," Ian Shaw's "The Oxford History of Ancient Egypt," Alan Gardiner's "Egypt of the Pharaohs," and George Steindorff and Keith Seele's "When Egypt Ruled the East." (I own all these books.) Breasted's monumental work is indispensable, however.
I read the book cover to cover because it is kind of in a story form. Hill will tell a few stories about a particular place he lived and then give recipes for the food he ate there. I highly recommend this cookbook. It is a must have.