I'm a die hard VW loyalist now. So when I saw this book I had to see what it was all about. Incredible story! Very well written!

It was incredible to read about all the things that went on within and without the company, it helps to understand the car a lot better :) If you're at all interested in VW's or car company history in general, this is a must read.

I love the Volkswagen story. My family had nothing but Volkswagens growing up. It was my first car like so many others. I have a collection of Volkswagen books that are lovely pictorial salutes to the cars. And I loved reading another book, Small Wonder, about the Beetle from conception to about 1970. Kiley does a very good job of covering ground that has been gone over before in order to get you to the early 70s when the company really began to fall apart. Then, he is the first to really go into inner workings of the company from that point on to where the company almost went out of business in the early 1990s. And then into the fabulous comeback more recently. I work in the marketing field, and have been a student of VW's marketing story. So, besides loving the subject, I learned a lot here too. Extremely worthwhile book for VW lovers as well as for anyone with something to sell to the public.

I'm an avid VW driver, and when I saw this book I had to read it. It's great! The VW story is incredible, I never would have guessed that there was so much interesting history there.

The references to the advertising brought back some good memories. I remember each ad and how great they were.

A dfinite must read!

J.