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The book is lively with stories of people like the Wright brothers, Steve Jobs, Winston Churchill, Charles Kettering and Harry Truman, who were, at least for a while, doing the wrong thing in the wrong place before their best contributions. Of course, it also describes the times in which IBM, Xerox, Railway Express and some Olympic athletes were behaving perfectly under perfect conditions and missed out on the real possibilities of their positions.
Of course one is in good hands reading a book by Richard Farson, author of Management of the Absurd and Ralph Keyes, author of Is There Life After High School? and Chancing It. Both have an eye for the really interesting story such as Bill Russell so caught up in playing basketball well with others playing at their highest level that he stops caring, for a time, about who wins or loses. They also have the ability to find images such as Samurai warrior and his complete absorption in the moment at hand which can add a touch of magic to the everyday predicaments in which the reader lives and works.
The mistakes honored in this book are not those of carelessness, laziness and inattention. On the contrary, it is people who care, who put in work independent of prospect of reward, and who pay such attention to what they are doing that they ignore their immediate benefit who are the heroes of this book. One puts down this book as a person more willing to go towards the important things of life than to live with the fantasy that we can live well without moving out of our area of comfort.
The book is not only written for practicing managers. It is a welcome classroom supplement for professors of management, entreprenuership, and research and development who want to provide their students with real-world examples about risk-taking and innovation in organizations.
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