I am in the business of publishing since 1975. this is the most practical book I ever read in this critical subject. The author is the Einstein of Advertising. simple yet effective book.

Reading this book sort of helps you put things you know in the right perspective in addition to giving you valuable insights into our business. It is a MUST read for any advertising professional, especially those involved in Agency management, client service and media.

Please excuse my spelling, it's terrible This book is terrific. I started reading this book and couldn't put it down. It is a fine collection of stories ranging from the great soilbank days when Kansas alone had 4 million birds to the Royal hunts in Europe where an average daily bag mesaures in the thousands, It has stories more like mine where the average hunt ends with tired dogs and few birds. The book through it's many differant authors also explores the ethics associated with hunting. This book is for the bird hunter who's cleaning his gun for the third time this week when hunting season isn;t for 6 months. It's for the guy who can't stop dreaming of how his new pup will do his first time out. It's for the guy who spends more time with his dogs than with his wife. All hunters will enjoy this book, but the true bird hunter won;t be able to put it down.

Every marketing professional and specially media planner should read this book.

Biographical essays of well-known as well as fairly obscure musicians and industry types. Escott has made a career out of telling outrageous, sometimes salacious, tales -- he gets to the rawer, visceral side of the story pretty quickly, which is relatively easy when you're talking to folks who worked in the scraggly, scruffy early years of country, rock and blues. He's an engaging, consersational writer, and this latest collection is a delight. Includes essays on artists such as Dale Hawkins, Don Everly, Johnny Horton, Tim Hardin and a particularly cruel skewering of Pat Boone. In one of the most fascinating sections, Escott profiles the founders of record labels such as Decca, King, Starday and Hi -- a fascinating and very illuminating appoach to presenting the history of popular music. Beautifully laid out, well written and highly recommended.

This groundbreaking work offers the reader insight to the world of Stax in the sixties and seventies. It allows the reader to understand the forces behind the ascension and eventual decline of one of the greatest recording labels in the history of modern music. In the course of absorbing this wonderful book, the humble reader is able to gain an understanding of the societal, cultural, and racial catalysts for the music produced. In the latter part of the book, the reader sees the painful decline of Stax from their pinnacle to their nadir in the course of only a few short years.

Extremely highly recommended -- the best musical history book I have read.

Also recommended: The Complete Stax/Volt Singles, Volumes I, II, and III (box sets with excellent liner notes by Rob Bowman)

Also -- It Came from Memphis' for a good background on the lesser known, but nonetheless important musicians who originated in Memphis.

This Book was all that.Staxx is as Important as Motown.It's a Incredible Story.especially when A Black Label Blows up Down South in the 60's.you only ever here about Sun Records &Sam Phillips and his discovery of Elvis Presley.so this is Very Important on a Social Front.The Many Great Artists on Staxx.this Book is strong from start to Finish.

A very interesting book, written by many authors that have lots of experience in different fields/countries. It all comes down to the questions "how global or local shall we advertise?", "what are the success factors for global advertising?" and "how global are our consumers?". There is no black and white, but the book gives tons of examples, hints and suggestions about the different levels of grey, how they can lead to success or failure. Overall I can recommend the book, although it will not give you the simple answer you are looking for, simply because there is no simple answer.