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She provides thoughtful, non-partisan analysis (rare in this age of personal commentary) of political advertisements. She discusses what worked, what didn't and why in a clear, thought-provoking yet easy to read manner.
Some of her best work. If you are interested in advertising or politics this book is a must have.
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For all journalists out there--please read it!
The findings of the experiments are actually not very clear-cut, at least not clear-cut than what the authors said in the book. But the book contains very good discussions about the likely impact of news on cynicism, definition of cynicism vs. skepticism, the nature of framing effects etc.
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This book explores how contrasting political information is useful in mobilizing support for candidates, yet false political information does tend to be recognized by voters for being incorrect and is rejected and leads to political backlashes against the candidate making the false statements. Further, the manner in which media reports campaigns is a major influence on how voters ultimately form their opinions.
This is an excellent book grounded in documented evidence. Readers interested in politics will find this one of the best books ever on politics and the media.
The book is written in a lively, concise, and entertaining style and should appeal to all types of readers, even those that might not normally read a book on politics.
If I had a criticism it is that the title overstates what the book really contains. While this book did change some of my beliefs about politics, it did not make a wholesale change in my understanding of our political system. But, catchy titles sell books so I am not going to fault the author or publisher (too much) for wanting to make this book commercially successful. My only other negative comment is that this book focuses almost entirely on politics and campaigning as they related to the presidency. Information on congressional and local politics is sparse.
The audible.com version was read by the author is she does a very good job. She has a clear, upbeat tempo that makes it easy to listen to.
Whether you're a political junkie who can't get enough of CSPAN, or someone that would just like to learn more about our political system, I think that you will enjoy reading (or listening to) this wonderful book.
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Jamieson looks at successful public rhetoric from the Greeks to Abraham Lincoln, Woodrow Wilson, Franklin Roosevelt, John Kennedy, and Ronald Reagan (the paradigm for the new eloquence), but also, and equally important, the problems of less successful communicators such as Lyndon Johnson, Gerald Ford, and Jimmy Carter. The historical examples and rhetorical analysis is to establish the concept of political eloquence, what it is and well and what it is not, and how our concept of it has changed (and remained the same). After all, when George H. W. Bush lost his reelection bid to Bill Clinton, you had those who distrusted Bush's ability to lead because of his problems with crafting a coherent sentence when speaking off the top of his head and those who feared Clinton's leadership because he was so convincing speaking off the cuff. Jamieson wants to know if television has changed our concept of eloquence so that audiences we are no longer receptive to eloquence in the way they were in the past, or whether it is just a convenient scapegoat for other influences.
Ultimately, Jamieson argues that "the old eloquence of fire and sword has given way to an intimate disclosive art bent on conciliation, not conquest." The things taught to Cicero and Churchill that allowed them to be so eloquent are no longer taught in schools. Meanwhile, we have learned that images on television of civil rights protestors being attacked by guard dogs and fire hose or American soldiers dying in Vietnam are more potent than any words spoken by elected officials. In the final analysis, Jamieson explains not only what "Eloquence in an Electronic Age" is, but also the whys and wherefores. This is a valuable book for anyone studying contemporary political rhetoric.