For almost 80 years Jane's has published an annual guide to currently produced aircraft (including Remotely Piloted Vehicles, Balloons, Sailplanes, Sport (homebuilt/experimental) aircraft, and aircraft engines. It has become the definitive guide to aircraft. Detailed descriptions of the aircraft, performance, systems and design are included. Jane's style is dry (arid) but well developed. Any reader whose interests are in the romance associated with a maker or model, or who delights in the vicarious thrill of climb power and roll rates will find this a dull text. The reader who need to determine which models were manufactured in which years and equipped with which engines will find a data trove within these pages.

If you're job requires database marketing and you need to find ways to do it better, this book is not for you. This book appears to have been written more for the marketing manager who has database marketers reporting to him or her, but who has no direct involvement in the process. This book is just a basic overview of what database marketing is, with no practical use.
Even the examples appear contrived and not actual case studies.

Incidentally, years after purchasing this book, I took a database marketing course in my MBA program that was taught by the wife of one of the authors. Like the book, the course didn't offer much either.

This book doesn't have a lot of real world business cases, a little bit boring. On the other hand, it doesn't have much theoretical depth either. As a practioner, I didn't find much useful info. inside.

Jackson and Wang have developed a "Bible" for implementing database marketing. The book helps marketers implement a customer management program at any level of application by applying 3 basic building blocks of skills. Best book i've read on the topic !