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Book reviews for "Irsfeld,_John_Henry" sorted by average review score:

American Dreamer: The Life and Times of Henry A. Wallace
Published in Hardcover by W.W. Norton & Company (20 March, 2000)
Authors: John C. Culver and John Hyde
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A beautifully written biography of a complex man
Culver and Hyde have produced a beautifully written account of the life and times of Henry A. Wallace. Their fresh account of this brilliant, enigmatic man rescues Wallace from the smears that so tarnished his reputation during the 1948 campaign.

Had I been alive in the 1940s, I would most likely not have voted for Wallace because of his views on foreign policy, but I hope I would have had the sense to admire him for the man of principle and courage he was. He was a rare character in American politics, a figure who was interested in ideas more than power. Sadly, it is usually those with the opposite priorities who prevail in electoral contests, as is amply demonstrated in the book's discussions of the 1944 vice presidential campaign.

I finished "American Dreamer" a fan of Henry Wallace. As was the case when I began the book, I still do not agree with many of his positions. However, I now have a profound respect for this decent, honorable American. This is a very inspirational book, one to be enjoyed during what is shaping up to be a disappointing election year.

American Dreamer The Life and Times of Henry A. Wallace
John C. Culver and John Hyde have written a fascinating biography of Henry A. Wallace, who profoundly influenced the presidencies of Franklin D. Roosevelt and Harry S. Truman. Wallace's influence on FDR was personal, close and positive throughout FDR's presidency. His influence on HST was indirect, which, until Culver and Hyde, has not been revealed to the public so dramatically, clearly and in such detail before.

For too many, their memory of Wallace is limited to one year, 1948, when Wallace was defeated as the Progressive Party candidate for president. Culver and Hyde write how Wallace was a genuine renaissance man, a scientist, businessman, writer, philosopher, and prophet. Throughout his 13 and a half year career as a cabinet member and Vice President, he was extraordinarily successful, innovative, effective and dynamic. In keeping the long view, he was guardian of the heart and soul of our democracy. He forsaw much of what has come to pass and is still yet to be done. Culver and Hyde give us the unvarnished story, which, in sum, leaves the reader with the feeling of being blessed that such a courageous man lived and fought for us. Readers owe a huge debt of gratitude to Culver and Hyde for condensing into one volume such a multi-faceted life. The times alone would have drowned most writers. Synthesizing many sources, some not known before, the authors give us a full portrait of a great and courageous man whose life defined the best of what is a liberal.

An engrossing political biography of an understudied leader
Rarely have I read such a well-written political biography of a major figure. AMERICAN DREAMER very ably traces the trajectory of Henry Wallace's career from relative obscurity in the Iowa farm belt to its pinnacle in the Vice Presidency, then the fall from grace from Truman's firing of him as Commerce Secretary through the debacle of the 1948 Progressive Party candidacy for President. Especially fascinating are the parts which trace the reasons for FDR's dumping Wallace in favor of Truman in 1944 and Wallace's increasing distance from the American political mainstream, especially after that point. Viewed from the perspective of post-Cold War America, Wallace's views toward the Soviet Union and World Communism seem to have more validity than they did when he expressed them between the end of World War II and the outbreak of the Korean War; but the authors maintain objectivity about Wallace in this regard and rightly suggest how naive or downright subversive some of his political stances seemed at the time. The book is not without its appreciation of the ironies of Wallace's life and career in politics--how a "rock-ribbed Republican" evolved into one of the most radical national politicians of his generation, and how a scientist and businessman who made a minor fortune from the new hybrid strains of corn which he developed came to be regarded as a closet Communist.

The main thing that is lacking from this biography is a full picture of Henry Wallace the man. There are a number of hints that his family life following his marriage was rather troubled and unhappy, but his wife, children, and siblings remain on the periphery of the authors' presentation. (For example, it mentions that his oldest son never forgave him for one particular disagreement, but never elaborates or returns to their relationship. His wife was obviously uncomfortable with his entrance into electoral politics, but the book never explores this in any depth.) The book also seems to compress its account of the final 15 years of his life to a snapshot at best; it would have been nice to know more about how he viewed American politics--both national and international--in the years preceding his death, how he felt about his relative anonymity, and whether he ever felt fully vindicated for taking the rather lonely political path he took.

As a result, the portrayal of his later life in particular seems to be a bit one dimensional. But these are minor flaws in what is otherwise a captivating biography of a very intricate individual. Most people will learn a lot from this book; I certainly did.


Cache Lake Country: Life in the North Woods
Published in Paperback by The Lyons Press (1990)
Authors: Henry B. Kane, John J. Rowlands, and Verlyn Klinkenborg
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Best Outdoor Book Ever!
I first read this book in 1972, the original 1947 edition. It is one of the few permanent items in my library. I read it again at least once a year. I have even tried some of the projects John describes including the radio set made out of bits laying around the cabin. If you want a relaxing and enjoyable read about life in the woods, get this!

Pure Lore of the North
Every true outdoors man and woman needs to read two books. One is Leopold's A Sand County Alamanac, the other is Cache Lake Country. If you've hunted, fished, and trekked the northwoods as much as I have, and love its brooding, dark beauty, this book will capture the sensations of the taiga. It is almost painful to read it if you find yourself trapped in someone else's idea of the good life, when what you really want to do is chuck it all for a cabin in the boreal forest.

CACHE LAKE COUNTRY -- LIVING YOUR DREAM
I first read this book when I was 12 years old, I am now 46. I could not put it down and can not. I made my first knike sheath, first snow shoes, and my first moc;s (which remain my favorite type of moc's) from sketches from this book, as well as many of the other projects and they all lived up to expectations of a young teenager to present. You feel like you are there with the three men of the story. It is is one of the few books that I reread every couple of years. Worth every penney and then some.


Boundaries with Kids
Published in Hardcover by Zondervan (01 April, 1998)
Authors: Henry Cloud, John Townsend, and Lisa Guest
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If you want your children to succeed in life, read this.
This book has been an answer to my prayers. If you want to be a good parent and do what's best for your children, you need to learn how. Boundaries with Kids teaches you how and ties the how to biblical scripture. Most parents want to do things for their kids in hopes that they will like them. That doesn't equate to buying lots of things or giving in to their every desire. Raising children is not a congeniality contest, it is an awesome responsibility. If you truly care for your children and want to do what's best for them you need to raise them to become independent. To teach them moral values and the difference between right and wrong. If your struggling with raising your child but want to do what's best for him or her. Get started by buying this book, its a winner.

Boundaries With Kids
This book has helped my husband and I to not only be on the same page with our dicipline methods but also to really focus on how our 3 kids behaviors right now in the present will affect their future when they are on their own. It has helped us to set boundaries for them and is also teaching our kids to learn to set firm boundaries on their own with their lives. I had yet to find a book on raising children that is so clear and effective and really guides you through how to be an effective parent for the good of your kids future. I also highly recommend the book "Raising Great Kids" which is by the same authors.

Excellent, if not earth-shattering, information
Having read the Boundaries book, I was excited to read this book directed at parents. I was not disappointed. With the same common-sense approach that I found in the original, the authors give encouragement and direction for floundering parents. Since I was already aware of the principles of the book, the greatest benefit to me was the encouragement - the affirmation that my focus and energy were well aimed. I would highly recommend this book to any parent who is not certain that he or she IS the parent - the leader - in his or her home...or any parent who has become confused in light of well-intentioned, but not accurate or Biblical, pop-psychology that encourages a hands-off approach to parenting. This book reminds us that we ALL appreciate boundaries - and children might appreciate them even more than adults do.


Cache Lake Country
Published in Paperback by The Lyons Press (1990)
Authors: John J. Rowlands and Henry B. Kane
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Northern woodlife (first person perspective)
Back in the prehistoric days of the 1970's, I found this small book in my school library. Despite it's small size, it became, and has always been a bible of life in the northwoods. No politics, no social agenda, just a detailed blueprint of the pleasures and perils of living far from the city. The book covers the basics of shelter and winter warmth. It instructs the reader in a variety of skills ( from keeping oatmeal warm until breakfast, to making snowshoes to get along in mid-winter). All in all, I recall it as the first docu-drama that I ever had the pleasure to read. Though it can be labeled as non fiction (of the instructive kind), it has the ability to build endles dreams of pioneer life in the mind of most any reader.

I'm pleased to find this book again
I reviewed this book several years ago, and after accidently stumbling upon my review, the same images, smells, and excitement still come to mind. I just purchased an old copy at many times the original price, and I can't wait to read it again after more than thirty years. It still amazes me to thnk that a simple diary of life in a bygone distant frontier could elicit such a Technicolor panorama in the mind of the reader. Everyone should read this book. It's good for the soul.

I learned so much and laughed a great deal, too.
Don't we all wish we knew someone like J.J. Rowlands. What a life! He should have been a father; what a wealth of information he might have imparted... ...and what delivery! Couldn't put it down. Thank goodness he left us his book.


Henry V
Published in Library Binding by Bt Bound (1999)
Authors: William Shakespeare and John Russell Brown
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We Few, We Happy Few
On D-Day British officers read Henry's famous words to their men as they approached the beach. When Churchill needed material for his famous "Few" speech, his thoughts turned to the pages of Henry V. From "once more into the breach" to "we happy few, we band of brothers" this play resonates with Shakespeare's paen to England's warrior king. Oh, you'll be a bit confused at the start if you haven't read Henry IV parts 1 and 2, but this is primarily the story of Henry V's victory at Agincourt. Whether the play glorifies war or just Henry you will have to decide. There is much food for thought here for the perceptive reader. But then Shakespeare is always provocative.

A brilliant play
Required to read Henry for my AP English Language class, I came into the play with a bias. I honestly felt that it would be a boring political play. I was utterly wrong! A huge fan of Shakespeare, I found Henry V to be a formidable match for the Bard's more critically acclaimed plays, such as Hamlet and Macbeth. Henry has it all! Shakespeare's attitude toward Henry the King is certainly one of admiration. By communicating the fact that an effective monarch must have a complete understanding of the common subjects (Pistol and Bardolph and Quickly), Shakespeare sets up Henry to be the ideal Christian king. The controlled language of Henry's speeches, particularly his response to the Dauphin's idiotic insult, also glorifies Henry. I certainly recommend this play to anyone, fan of Shakespeare or not.

Excellent Publication/Version (Arden Shakespeare)
I looked long and hard (and asked many a scholar) for the "perfect" Shakespeare publication that I might purchase to study "King Henry V" (for a experiential education requirement, I had undertaken the translation of Henry V into American Sign Language). The Arden Shakespeare came highly recommended by everyone, and has lived up entirely to all its rave reviews.

I will never buy Shakespeare from another publisher. While these books may be slightly more expensive than a "mass market" edition, I believe that if you are going to take the time to read and understand Shakespeare, it is well worth the extra dollar or two. The Introduction, the images, and plethora of footnotes are irreplaceable and nearly neccessary for a full understanding of the play (for those of us who are not scholars already). The photocopy of the original Quatro text in the appendix is also very interesting.

All in all, well worth it! I recommend that you buy ALL of Shakespeare's work from Arden's critical editions.


An Essay on the Development of Christian Doctrine (Notre Dame Series in the Great Books, No 4)
Published in Paperback by Univ of Notre Dame Pr (1990)
Author: John Henry Cardinal Newman
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To this day, the definitive work on the subject.
Before I begin my review, allow me one caveat: the casual reader, to be sure, who stumbles upon this work after seeing it quoted in popular apologetics books (i.e. Keating's Catholicism and Fundamentalism), risks being in over his/her head completely. Such was the case with me about 3 and a half years ago when I was starting out my study of doctrine and history. For 3 years this book sat on my shelf, all attemts that I made to read it having failed because I lacked the proper foundation. It was only after I spent considerable time studying history and especially the ancient heresies that I was able to grasp what Newman was saying. The following example, taken from a passage found on pages 314-315, should demonstrate my point:

"It is very observable that, ingenious as is their theory and sometimes perplexing to a disputant, the Monophysites never could shake themselves free of the Eutychians; and though they could draw intelligible lines on paper between the two doctrines, yet in fact by a hidden fatality their partisans were ever running into or forming alliance with the anathematized extreme. Thus Peter the Fuller the Theopaschite (Eutychian), is at one time in alliance with Peter the Stammerer, who advocated the Henoticon (which was Monophysite). The Acephali, though separating from the latter Peter for that advocacy, and accused by Leontius of being Gaianites (Eutychians), are considered by Facundus as Monophysites. Timothy the Cat, who is said to have agreed with Dioscorus and Peter the Stammerer, who signed the Henoticon, that is, with two Monophysite Patriarchs, is said nevertheless, according to Anastasius, to have maintained the extreme tenet, that "the Divinity is the sole nature of Christ." Severus, according to Anastasius, symbolized with the Phantasiasts (Eutychians), yet he is more truly, according to Leontius, the chief doctor and leader of the Monophysites. And at one time there was an union, though temporary, between the Theodosians (Monophysites) and the Gaianites."

That being said...

The premise of this book is to examine the developments of doctrine that have occured both within and without the Catholic Church since the earliest times. In the earlier part of the book, Newman spends considerable time discussing the methods used by the Anglican Divines to discern developments from corruptions, and shows how their methodology is flawed, and how in many cases they rejected things which had more early concensus than things they accepted.

Other points he makes throughout the book is the treatment of the Catholic church by the various heretical sects and dissident groups. He shows how despite their disagreements with each other, they were usually united in opposition to the Catholic Church, using the same blasphemous phrases to describe her as the Reformers did and many Protestants continue to this day, while the latter group would generally accept the body accused of these things as orthodox in earlier times.

After his rather long introduction, so to speak, Newman lays out his seven principles which will serve to distinguish developments from corruptions: 1. Preservation of Type, 2. Continuity of Principles, 3. Assimilative Power, 4. Logical Sequence, 5. Anticipation of its Future, 6. Conservative Action on its Past, and 7. Chronic Vigour. Newman then goes on to examine each of these in detail (though the first 4 are examined in far greater detail than the latter 3), showing how doctrinal developments in the Catholic Church throughout history, as well of those proposed by groups deemed heretical, have fared when these 7 principles are applied to them.

The details of his agruments are covered well in other reviews, and indeed a thorough examination of them cannot be done justice here in my 1,000 word limit. Suffice to say that this book will be guaranteed to give the informed reader, be he symathetic or skeptical, something to ponder seriously, as this is indeed the most comprehensive work written on the subject of the development of doctrine.

If Only the Church . . . .
John H. Newman wrote four magisterial works (not including his large body of sermons) of which this Essay is one of the most important and influential. It is perhaps the most accessible of J.H.N.'s works, and the most significant.

The problem that Newman wants to resolve is how can Christian doctrine develop, if, as is commonly believed, Jesus embodied all revelation, once and for all. Another way of attacking the same problem is to determine how certain doctrines not stated in an overt manner in the Bible (e.g., purgatory) can be shown to be a licit and legitimate development based on scriptural integrity. Newman doesn't hold the view that the Bible itself is the only form of revelation, but he does hold the view that subsequent development of doctrine cannot repudiate biblical statements. Broadly and coherently developed, Newman shows that development of Christian doctrine under certain restrictions is both necessary and fundamental to the Christian dispensation.

Where Newman is less convincing is with more recent papal doctrines like the immaculate conception and the assumption of the blessed Virgin Mary. While these latter two doctrines have different aetiologies, one clearly developed in a manner consistent with scripture while the other is plainly contradictory. The Assumption (or else, Dormition, Glorification, etc.) of Mary has very ancient traditions and is the manifestation of the doctrine of our own glorification on the Last Great Day. Conversely, the immaculate conception was determined by Thomas Aquinas, the angelic doctor and preeminent theologian of the church, to be inconsistent with the sacred deposit once and forever revealed and directly contradicted by scripture.

What do these two doctrines have to do with Newman's book? Newman wants to insist the doctrine continues to "evolve" or "develop," but that this growth, be be licit and legitimate, must be consistent with the initial sacred deposit once received, and that this development must grow organically out of that which the Church has inherited and must not be a novation or innovation. The doctrine of Papal primacy has likewise remained consistent with some form of belief from the Church's earliest beliefs, but the notion of papal "supremacy" is of recent origin and not consistent with scripture or church history. Both papal supremacy and the immaculate conception are at odds with the Church's earliest positions, was repudiated in the Middle Ages, and is contrary to Scripture's insistence.

So Newman's task is a difficult one. He wants to defend the Roman tradition, but the Roman tradition, especially as it embarked on the nineteenth century, created a few novations that and innovations it heretofore had repudiated. Newman, I think, succeeds in walking this fine line of showing how the sacred deposit fully and for all time singularly received does develop over time by the synthesis of episcopal collegiality, consensus fidelium, sacred scripture, and venerable tradition. Newman's hermeneutic allows for the Spirit to breathe multiple understandings of the same ostensible dogma in such a way as to be said to "grow," but it remains consistent with the original deposit through the four-fold synthesis through which the Holy Spirit operates.

Where a chasm occurs is with doctrinal novations, such as the immaculate conception and papal supremacy. The dogma of the immaculate conception is not only INCONSISTENT and INCOHERENT, it is also CONTRARY, to the received tradtions; likewise, the magisterial belief in the primacy of the Petrine See having been remade into the supremacy of Papal infallibility. In all candor, it is Newman who remains consistent, while the Church that has breached its historical deposit.

Newman, except for these two important exceptions, shows how development of doctrine is not only consistent, but necessary, over time. To keep the Church static in one solitary interpretation or understanding is to deny the Church's variety of charisms. Perhaps more importantly, to deny an evolving and developing plethora of understandings is to stifle the Third Person of the Most Holy Trinity, which is the Person guiding and governing the Church since Pentecost, from expressing its kerygmatic and paraclitic mission.

These exceptions set aside, this wonderful book can be profitably read by all Christians of all stripes to great personal and collegial benefit and enlightenment.

Theological Realism
The sainted Cardinal Newman's "Essay" is a masterpiece, one of the few books of it's kind. This work, which was undertaken by him while he was in the process of deciding to convert to Roman Catholicism, is based upon a simple premise - that the nature of the human intellect is to grasp the full implications of an idea or set of related ideas slowly, over time, by a process of development. Because of this, any set of formal doctrines held to by a body of believers will necessarily grow and *apparently* change over time, in just the same way that a human being gorws and changes over the span of a lifetime. However, just as the human being is physiologically and metaphysically identical with himself over the course of his life, so too will be the body of doctrine and the standards of practice given to the faithful, provided it is guarded from corruption by a teaching authority insured from error.

N.B. - this is *not* the same thing as saying that revelation must be ongoing. The faith itself may be delivered once and for all, in it's entirety. What needs time to develop, and what can never be truly completed, is the systematic exposition of what that faith means, and why it is so rather than otherwise. For example, that there is a God is an article of the Creed that can be communicated once and adhered to forever. But why there should be a God, and only one rather than five or six, and why that God should have such attributes as He is said to possess - these matters are the doctrines that are historical and developmental, and each of them will in turn raise more questions that will need to be answered. Revelation is finished, but theology, the explanation of revelation, is a continuously growing enterprise.

Newman's book does not stop at these abstract considerations, which, after all, could apply to any religion built on a alleged revelation. It proceeds to examine the specific points of controversy between Protestants and Catholics as to whether or not the Catholic faith or the Protestant faith is the authentic inheritor of the Apostlic community. Needless to say, it comes down on the side of Rome. The only real flaw in these detailed portions of the book is the lack of specific footnotes for the points Newman cites in the Fathers of the Church. The editions he used, or course, would be long out of print, but it would still be useful to know what portion of St. Basil's or St. Augustine's texts he was quoting from.

If you are interested in the history of Christian dogma, orare looking for a highly erudite Catholic apologetic, this is a fine book to own.


Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
Published in Hardcover by Harvard Business School Press (2001)
Author: Nancy F. Koehn
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Entrepreneurs Build Brands on Shoestrings in Changing Times!
I found this book hard to grade, but easy to read. Stories are the best way for people to learn, and this book has six interesting ones (about Josiah Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Howard Schultz, and Michael Dell) describing entrepreneurs pulling themselves up by their bootstraps to create major brands. As a book of engaging business stories, this is a five star book. In terms of the insight you will get from these stories compared to the potential insight you should get, this is a three-star book. I compromised the two to come up with my grading.

If you want to learn about today's brand-building challenges, other books handle that subject much better. If you want to learn about how the Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Starbucks, and Dell businesses got started, this is your book. The material is handled much like historical fiction (except the facts are meticulously gathered and documented), and you will find the going easy and pleasant.

If you like Horatio Alger stories, you will find those here as well. I suspect that exhausted entrepreneurs on long plane trips where their computer batteries have run out will find this book helpful in recharging their personal batteries. As Winston Churchill once said, "Never give up." That's the key lesson here. Through trial and error, these entrepreneurs kept trying until they found formulas that worked.

The choice of examples is a little flawed. Five are consumer branding examples and only one is a business example (Dell). Of the consumer branding examples, you will find that most are about selling to the higher income people. That gets a little repetitive.

The explanation of the examples is also incomplete. Considering that this is a business book, there is relatively little financial information other than annual sales and occasional asset turnover ratios. Qualitative example are helpful, but they are more helpful with more pinning down. For example, when you see the profit margins that Wedgwood had, that explains a lot about why the company could afford such lavish promotions. Without similar information on Heinz, you wonder why he was so successful in making sales but went bankrupt. Presumably, he had low margins.

The photographs and maps in the book are a plus, and I enjoyed them very much. The book was printed on such high quality paper (similar to that used for diplomas) that the images are on the same paper as the text. This permits the book to have many more illustrations than similar-sized business books.

The point about earning trust in the book is easily explained. At the time when these entrepreneurs were getting started, their largest competitors usually provided poor quality products, sometimes had inappropriate brand images, often failed to offer decent guarantees, and typically acted in self-serving ways. Earning trust isn't too hard if others are scoundrels or incompetent. Above all, these entrepreneurs stood for decent human values, and got that point across in one-to-one situations. I'm not sure that point comes out clearly enough, even though it is certainly present in each example.

Those who think the Internet age is unique will find the comparisons to the beginning of the Industrial Revolution in England and the transportation improvements in the United States to be valuable contrasts. But each age brings its unique changes. Entrepreneurs should seek to grasp those changes, but also see what others have missed. I think that the Starbucks concept could have been successfully innovated in the late 1950s. It's just that no one did it then.

After you finish enjoying these stories, I suggest that you think about the values that your organization stands for. Are those values presented and delivered in ways that make your organization more trustworthy than any other? How else do you have to be superior in order to establish a burnished brand image?

Be serious about giving people the best you can possibly provide!

Building Trust by Being Dependable When Others Aren't
Stories are the way that we all learn best. Professor Koehn has provided six meticulously detailed ones about brand development by 18th and 19th century entrepreneurs (Josiah Wedgwood, H.J. Heinz, Marshall Field) as well as 20th century ones (Estee Lauder, Howard Schultz, and Michael Dell). Almost any reader will learn details new to her or him from these cases. Each example focuses on how important brands got started on a shoestring. The book has a major weakness in that the financial details of the six businesses are too sketchy to really help understand the economics of what the entrepreneurs did.

Wedgwood improved the quality of earthenware, and changed the way that the products were used by the wealthy and the aspiring. He courted the visible elites and royalty to inspire emulation by those who could afford the products.

H.J. Heinz offered quality and convenience at a time when most preserved food products were shoddy and women did most of their own preserving.

Marshall Field courted the carriage trade who could afford to pay top dollar for top quality goods and service.

Estee Lauder provided high quality cosmetics at more affordable prices.

Howard Schultz introduced most Americans to the latte, taking coffee from being a source of caffeine to a tasteful experience.

Michael Dell changed the business model for how corporations got their computing equipment, customizing for each one just-in-time.

Having been educated in both history and in business, it is clear that Professor Koehn comes at the problem more from the historical discipline than from the business one. As a result, the book will be most appealing to those who are interested in the origins of one or more of these brands, companies, or entrepreneurs. At this level, the book is five-star entertainment.

Business readers will find that relevant details are often missing. For example, Wedgwood staged very expensive exhibitions of his wares. You wonder how he could afford to do this, and finally learn near the end of the study that the company had enormous profit margins. H.J. Heinz is described as being very successful in a predecessor company, yet he goes bankrupt. Some information about his margins would probably have revealed that he had low margins. The information is not included. There are bits and pieces of ratios and annual revenue numbers, but the financial side of these examples is clearly underdeveloped. That's a shame, since they all built up important enterprises on a shoestring.

The choice of cases seems flawed from a business perspective. Five of the six are consumer products and services. Of the five, all appealed initially to high income people when good products and services were largely unavailable. Forming brands in such an environment is no great trick. Readers would have learned more about brand building from cases where the competition was fierce from people who were providing exactly the same choices.

As a result, from a business perspective, this is a three star book. I averaged the five and the three star ratings out to reach my four star conclusion.

After you read this book, you should think about how you decide which brands to trust, and how you go about establishing the trustworthiness of brands that you represent. What else is important before trust can be earned? In particular, pay attention to the significance of establishing improved business models (something that all six entrepreneurs had in common).

Make your brand stand alone in its desirability in the eyes of all who see it!

Earning Consumer's Trust
This highly readable business book profiles six successful entrepreneurs from the eighteenth to the twentieth century. Each profile (Josiah Wedgwood, Henry Heinz, Marshall Field, Estee Lauder, Howard Schultz, and Michael Dell) details the milieu of the era and offers insight into the environmental business factors that each of these business builders faced.

It is this holistic approach to the subject of each profile that makes the stories so compelling. Using her command of history, Ms. Koehn outlines the period view of each of the products (pickles to perfume) and vividly draws the reader into the strategy of each of these entrepreneurs' approach to the market and building their brand. It is the power of these stories that gives the brand message such import. All of these people had a great number of competitors in their market niche but their focussed approach to the brand associated with their goods or services is what set them apart.

Ms. Koehn uses some excellent demographic and financial information (indexed to today's dollars) that provide the backdrop for the scale of the success each of these entrepreneurs' achieved. This provides just enough quantitative information to provide texture without clouding the real story in statistics.

As an executive in the software business today, I found a great deal of comfort in the fact that the challenges I face in today's competitive marketplace are not new. In fact, with great courage and resolve, they have been solved again and again in differing but similar ways over centuries.


French for Cats: All the French Your Cat Will Ever Need
Published in Hardcover by Villard Books (1991)
Authors: Henri De LA Barbe, John Boswell, Gary Zamchick, and Henry Beard
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French for Cats! Have the Most Sophisticated Kitty in Town.
What a witty little picture book. After you read it, you'll surely think your kitty is the most sophisticated cat on the block. Or at least her or his owner is. We can't say for sure whether the man who wrote this understands the French and all their foibles, but he certainly understands kitty thought. Oo-la-la! Tons of salmon and a featherbed stuffed with catnip for the author's cat -- and, I'm sure he has one.

Funny and Useful, Too!
Aside from being a very funny compendium of cat thought and behavior, this book helped me learn French by inspiring me to remember and use phrases such as "I think I am going to cough up a hairball" (useful in bad French restaurants) and "I prefer to bathe myself." The sentences may be cute and silly, but they are in proper French, with proper sentence structure, and simple enough to provide useful grammatical tools and vocabulary. The pictures are cute, too.

If nothing else, it will amuse your friends who love cats (and even those who don't).

Completely silly
This is really a very funny book and it leaves one wondering if Mr Beard has been a cat in a previous life. His perception of all the French a cat would need is clear indeed.

If you know someone with a cat, this would make a very fine gift. Just don't leave it lying where their furry companion can find it - it may just give them some ideas! It would similarly make a great gift for a young person grappling with French lessons - it would give them something to astound their teacher with!


Tom Jones (Highbridge Classics)
Published in Audio Cassette by Penguin Audiobooks (1998)
Authors: Henry Fielding and John Sessions
Amazon base price: $11.87
List price: $16.95 (that's 30% off!)
Used price: $5.97
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Average review score:

The Story of a Foundling
It was about time I read "Tom Jones." Fielding's 1749 novel gives us a panoramic view of 18th century British life. Its titular hero journeys among the low- and high-born trying to find his way in a world in which he occupies a precarious position. Fielding uses the sprawl of 800 pages to explore a multitude of social, political, and literary issues, gluing them together with an exquisitely outlandish, fully embodied sense of humour.

The action of the novel begins with a view of the Allworthy family, a landed gentleman, Thomas Allworthy and his sister, Bridget. Into this family is dropped an orphan, a foundling - a child, if you will, of questionable parentage. This child, Tom Jones, is raised alongside Bridget's child, Blifil, as relative equals. Both are tutored by two ideologues, the philosopher Square and the theologian Thwackum. Jones is a precocious, free-spirited youngster, spoiled by Allworthy while Blifil, the heir apparent to the estate, becomes the favourite pupil and spoiled accordingly by his mother. As the two youths age, Tom develops a fondness for the neighbour's daughter, Sophia Western.

Tom's sexual development begins to get him in trouble, as it tends to throughout the novel, and as a result of one such incident, coupled with the goading jealousy of Blifil, Tom is driven out of the Allworthy home, left to seek his fortunes in the world. Meeting his supposed father, Partridge, on the road, the two begin a quixotic ramble across England. Sophia, meanwhile, pressured into marrying Blifil, runs away from home, beginning her own voyage of discovery.

"Tom Jones" begins with the narrator likening literature to a meal, in which the paying customer comes expecting to be entertained and satisfied. All 18 books of "Tom Jones" start out with such authorial intrusions, each cluing us into the writer's craft, his interactions with his public, and various other topics. This voice is actually sustained throughout the novel, providing a supposedly impartial centre of moral value judgments - each of which seems to tend toward enforce Fielding's project of a realistic, and yet, didactic portrayal of a world full of flawed characters.

Some of the issues the novel deals most extensively with are modes of exchange, anxieties over female agency, and the power of rumour and reputation. Exchange and the ways in which value is figured include a wide range of goods - money, bodies, food, and stories - and are integral to the story. The treatment of women is a great concern in "Tom Jones": from Partridge's perpetual fear of witchcraft to the raging arguments between Squire Western and his sister over how Sophia should be treated, to general concerns about sexuality and virtue. A novel that can be in turns hilarious, disturbing, and provoking, "Tom Jones" is never dull. Despite its size, the pace of the novel is extremely fast and lively. So, get thee to a superstore and obtain thyself a copy of this excellent and highly entertaining novel.

A long read. . . but well worth it. . .Guffaw your heart out
Journey with a guy with much testosterone, but a HUGE heart. I was not looking forward to reading this book for my 18th Century British novel class, but upon starting to read I found it to be a pleasurable story. This piqaresque novel has a humor that I have seldom encountered in other narratives. What is ironic is that Fielding wrote this piece during one of the most traumatic periods of his life. His wife just passed away, his daughter was dying, and he was inflicted with the gout. One would never think it from the clever way the book is written. The point of view gives us an in so that we feel as if we ourselves have roles in the storyline. Rooting all the way for Tom despite his flaws, we find out more about human nature along the way. A good read, light a candle and sit down with some wine like they would've and enjoy this classic comical delight.

One of the Best!
I first picked up Tom Jones because to put it bluntly I am a bibliophile and it was a cheap book. However, I was suprised at how engaging and hilarious the story was despite the claims on the back cover, which are often far off. To tell the truth I did not expect to make it through this extremely lengthy tome, I only wanted to satisfy my curiousity.

Although I am a fan of Jane Austen I was shocked by the freshness and wit that Fielding's writing still retains. Every book in the novel begins with an essay by the author. Do not skip these, they are one of the best features of the book. My favorite is the essay before the ninth book which explains the purpose of these introductory chapters. What a riot!

The story of big hearted and big appetited Tom Jones and his adventures and misadventures is one long satirical gem. Fielding's interpretation of morals, piousness, love, and high society is still as hilarious and relevant as it was in the 18th century. For anyone who appreciates wit and history, this is a must read.


White Lion's Lady (Thorndike Large Print Romance Series)
Published in Hardcover by Thorndike Pr (Largeprint) (2003)
Authors: Tina St. John and Tina St John
Amazon base price: $27.95
Average review score:

Exciting medieval romance!
Prepare yourself for an exciting medieval romance you will not want to put down.

WHITE LION'S LADY is the 1st in a 2 part series.

Eighteen year old Isabel de Lamere, ward to the Crown, is on her way to her betrothed, Sebastian Montborne (who you will read about in BLACK LION'S BRIDE). On her way to the Montborne's she is abducted by Griffin, the White Lion. She does not realize at first that this is the man who she met first as a boy, the boy whose medallion she carries everywhere she goes. The boy she remembers represents honor and chivalry.

Unfortunately Griffin has become a hardened man, made to carry out tasks that are distasteful and each day wear at his soul. His evil step-brother now sets him out on the task of kidnapping Isabel. Upon returning Isabel to his step-brother, and being denied the bounty promised him, Griffin and Isabel escape and continue on to her betrothed. During this time, they fall into a forbidden love.

Tina St. John weaves an enchanting tale of love, acceptance, and high adventure. The chemistry between these two characters sizzles, and it is a delightful read that you won't want to miss.

Incredible!!! Everyone should read this book...
What a smart, sexy, heart-warming story! I *loved* these characters! From the first page, Isabel and Griffin were so real and multi-dimensional. The heroine is strong, steady, and endearing. The hero is a knight with a tortured soul. He's lost his way in life, but "Izzy" has the strength to save him, and when he starts coming around, letting his true heroic side show, he is just adorable--so protective of her and willing to sacrifice everything for her. (I guess the reviewer below just didn't pick up on the nuances, but after all, Tina St. John is not a simplistic writer.) I am VERY picky and I could not put this book down.

Tina St. John has a silky-smooth writing style that makes you feel like you're there in the medieval landscape she creates, and you never know which way the plot is going to twist and turn. I was also impressed with the very believable situation she sets up which is grounded in real history. If you love top-notch romance, you need to read this book!

St. John has a true romantic's insight into the mysteries of love. Plus, few authors can balance fast-paced adventure with such deep, poignant emotion, but St. John pulls it off flawlessly. Her books are an auto-buy!

I can't wait to read Black Lion's Bride, the companion novel to this book...

This author only gets better and better
White Lion's Lady is a superb medieval romance by historical romance author, Tina St. John! I swear, she only gets better with each book. WLL captivated me from the moment I read the first page in which Isabel de Lamere meets her "Lion," Griffin of Droghallow. Years later, Griff is the kind of man who will do anything for a price, even kidnap an heiress. So he does. However, the dangerous circumstances he finds himself in, the most potent of which are Isabel's obvious and bewitching charms, throws him into a whirlwind of danger and high stakes love as he and Isabel journey together through the middle ages and into each other's hearts. Now I cannot wait for Tina's next book, Black Lion's Bride! Highly, highly recommended.


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