Dr. Hothersall has captured a unique balance between the concepts and the personalities key to the history and systems of psychology. While his work is used as a text in many undergraduate programs, Dr. Hothersall is an eminently readable author. This book will keep anyone with an interest in psychology interested. He not only provides the facts, but the story behind the facts. For example, we find not just the story of how J.B. Watson formulated the first popular theories on behaviorism (which influenced young B.F. Skinner) but we find out some early childhood experiences that may have encouraged his break with "traditional" psychology. And, Dr. Hothersall fills us in on Watson's Madison Avenue years where, among other contributions, he initiated the first celebrity endorsements for products. This book is filled with the stories that make psychology unique.