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Includes a biography of Tibor, some of his writing about design, countless visuals -- spreads from COLORS magazine, Tibor's ads, clock designs, promotional campaigns, etc.
This is an excellent book I recommend to everyone who has interest in photography, advertising, graphic design or promotion.
Buy it. Or go to a bookshop and spend the day with it.

Good clean design by Bierut, as usual.

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I can not wait to read Pete Mars next book The Tunnell.


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This must have been a difficult book to put together. The editors would have to have found not one, but four great authors from which to put together introductions for the hardest authors in all philosophy.
He succeeded. This book makes immediately explaicable two of the hardest authors in all history- Kant and Hegel. I was amazed at the level of commentary in this short a work. It is almost impossible to pull this easy an introduction off. My hat is off to both Scruton and Singer.
The other commentaries and introcductions were as good as they come. Because of the ease of Schoepenhaur and Nietzsche, the authors had more room to give reasonably complete explanations and ruminations on their lives. Janner and Tannaway both make superb additions to these traditions, both commentaries worthy of being works in themselves.
This is four times a good book. My respect to all the authors, and my full throated call for people to read these books.

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More important, in my opinion, is the book's "readability"! I'm sure there are numerous books that cover the exact same information as this book yet might not be written in a manner that is clear and simple to understand, especially for Cisco newbies like myself. This book is just a lot of fun to read.
Finally, I really enjoyed the "real world" tone of this title. It isn't written for someone who's bound for the testing center, but rather for someone who needs to apply the knowledge at work in the field. I'm certain that I'll constantly be using this book as a reference even after passing the exam. Very cool.
All in all, I'd like to recommend ICND to the Cisco neophyte who's looking for that great "First Book" to start off his or her Cisco library. I'm really glad I got this book and I'm sure you will be too.
Good luck on your CCNA!

I passed CCNA in December. So, I don't have the exam pressure. I am reading this just for fun and enjoying it.
I strongly recommend it over Cisco's ICND if you intent to take CCNA test.


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"The Six Sigma Way" introduces these state-of-the-art tools and concepts in plain...and often entertaining...English (for the rest of us), as opposed to the other books I've read that are dry and full of high-level concepts and statistical formulas that are far too advanced for most initial Six Sigma efforts anyway. The book provides an easy-to-follow roadmap for setting the proper foundation of a Six Sigma program and for obtaining buy-in and support from co-workers and business leaders. You can pick and choose whichever higher-level tools and techniques your business needs once you have established this critical (and often neglected) foundation.
The book also promotes one of the more important aspects of the Six Sigma methodology that others seem to miss...that there is no single way of doing it! The authors recognize that every business environment is not the same, and that different aspects and techniques will appeal to different business cultures. One of this book's best features is that it very clearly spells out the principles involved with Six Sigma and then offers some practical ideas on how they can be successfully applied to a strategy for your specific business.
The authors also provide clear examples of what works and what doesn't. They include "case study" examples that are actually entertaining to read and that are likely to be encountered in today's business environment. At the same time, they have carefully contrasted the successes of Six Sigma to the TQM movement that preceded it. Instead of simply saying "TQM, bad...Six Sigma, good," as others have, the authors eloquently point out why certain aspects of TQM didn't work consistently. They go on to explain exactly what it is that Six Sigma does differently so that gains can be maintained for the long-term.
Finally, I have to mention something about how the book addresses the use of statistics in Six Sigma type initiatives. All too often, business managers operating in a high-paced environment hear the words "statistical process control" and they are immediately turned-off...believing that a statistical approach to business management is too time consuming, unresponsive, and probably beyond their math capabilities anyway. "The Six Sigma Way" helps lay this ambiguity and fear of statistics to rest by explaining the key concepts in ways that don't require a degree in math. They focus on the basic measurement and analysis techniques that can actually be used and understood by managers at all levels, and the authors communicate this in a way that can be followed by anyone who can balance a checkbook.
"The Six Sigma Way" is a wonderful guide to understanding proactive Quality programs; to designing and implementing a program for your specific business; and to maintaining that program over time. I am certain that you will find this book on every successful manager's reading list.

By now we have become well aware of the success of Six Sigma initiatives at major international corporations such as ABB, Allied Signal/Honeywell, Black & Decker, Dow Chemical, Dupont, Federal Express, General Electric, Johnson and Johnson, Kodak, Motorola, SONY, and Toshiba. Once having read this book, I am convinced that -- with certain modifications -- Six Sigma could perhaps be even more valuable to small-to-midsize companies which, obviously, have fewer resources. What exactly is Six Sigma? The authors provide this definition: "A comprehensive and flexible system for achieving, sustaining, and maximizing business success. Six Sigma is uniquely driven by close understanding of consumer needs, disciplined use of facts, data, and statistical analysis, and diligent attention to managing, improving, and reinventing business processes."
The authors identify what they call "hidden truths" about Six Sigma:
1. You can apply Six Sigma to many different business activities and challenges -- from strategic planning to operations to customer service -- and maximize the impact of your efforts.
2. The benefits of Six Sigma will be accessible whether you lead an entire organization or a department. Moreover, you'll be able to scale your efforts, from tackling specific problems to renewing the entire business.
3. You'll be prepared to achieve breakthroughs in these untapped gold mines of opportunity -- and to broaden Six Sigma beyond the realm of the engineering community.
4. You'll gain insights into how to strike the balance between push and pull -- accommodating people and demanding performance. That balance is where real sustained improvement is found. On either side -- being "too nice" or forcing people beyond their understanding and readiness -- lie merely short-term goals or no results at all.
5. The good news is, Six Sigma is a lot more fun than root canal. Seriously, the significant financial gains from Six Sigma may be exceeded in value by the intangible benefits. In fact, the changes in attitude and enthusiasm that come from improved processes and better-informed people are often easier to observe, and more emotionally rewarding than dollar savings.
The authors organize their material as follows: Part One: An Executive Summary of Six Sigma; Part Two: Gearing Up and Adapting Six Sigma to Your Organization; Part Three: Implementing Six Sigma -- The Roadmap and Tools; and finally, The Appendices: Practical Support. According to Jack Welch, "The best Six Sigma projects begin not inside the business but outside it, focused on answering the question -- how can we make the customer more competitive? What is critical to the customer's success?...One thing we have discovered with certainty is that anything we do that makes the customer more successful inevitably results in a financial return for us."
If anything, it is even more important for small-to-midsize companies (than it is for the GEs of the world) to answer these two questions correctly and then track and compare their performance in terms of what their customers require. The well-publicized objective of Six Sigma is to achieve practically-perfect quality of performance (ie 3.4 defects for every million activities or "opportunities") and this is indeed an ambitious objective. Collins and Porras, authors of Built to Last, would probably view it as the biggest of Big Hairy Audacious Goals (BHAGs). In that book, they assert that the most successful and admired companies have the ability -- and willingness -- to simultaneously adopt two seemingly contrary objectives at the same time. Stability and renewal, Big Picture and minute detail, creativity and rational analysis -- these forces, working together,, make organizations great. This "we can do it all" approach they call the "Genius of the And."
Pande, Neuman, and Cavanagh suggest that all manner of specific benefits can result from following "the Six Sigma way." For example, Six Sigma generates sustained success, sets a performance goal for everyone, enhances value to customers, accelerates the rate of improvement, promotes learning and "cross-pollination", and executes strategic change. All organizations (regardless of their size or nature) need to avoid or escape what the authors refer to as the "Tyranny of Or." Here in a single volume is about all they need to seek "practically-perfect quality of performance." Whether or not they ultimately reach that destination, their journey en route is certain to achieve improvement which would otherwise not be possible.

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There is plenty of interesting information, with superb photography and illustrations; well-researched commentaries on the various industries; snippets of little-known historical info (did you know that Britain's King Edward VII gave the name Crepe Suzette to a spoiled dessert?) and well-chosen recipes which highlight the particular country's culinary strong points.
These are 2 weighty tomes (6lb/3kg each!), but only in the physical sense - they are very readable. With a chapter devoted to each of the European countries, the authors give an introduction, an overview of the country's specialities and an in-depth look at each speciality:- how it is grown/made; different varieties; anecdotes from the area; useful snippets of information, as well as some wonderful recipes (not all of them well-known).
Obviously some countries get more coverage than others; France Spain & Italy each get far more attention than, say, Russia - but deservedly so, given their gastronomic heritage (although the wines of France are over-played, to my mind).
While I would not recommend this as a working cookery book, it is certainly a valuable addition to anyone's culinary library - an ideal present for that friend of yours who has a love of food and cooking; anyone would be over the moon to receive such a present!


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This book reads at a ninth grade level which widens the appeal to teenagers who have had some karate training and may be looking to expand their knowledge into the sport aspects of kickboxing. Adults in the martial arts (like myself) should enjoy this book as well. Cunningham has done a great job and deserves a lot of credit for this publication.



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...Or am I just full of s**t?