Explains the steps in product management in extreme detail. Not good for IT products (software), but general. Applies more to non-IT for sure.

Good book.

This is the ideal book for the product manager/product planner. I have been looking for such a book for years and here it is. What I liked about the book was its no non-sense direct approach to product management. The book covers all topics required to jump start the process. You will learn "what" to accomplish quickly. To learn about the process of product development and that sort of thing you should look into Cooper's "winning at new products" book.

this text covers it all in an very easy to read & grasp style. Topics include defining the competitive set, category attractiveness analysis,... pricing decisions (for a thorough treatment on pricing, I would highly recommend "the strategy and tactics of pricing"), channel management, promotions and financial analysis for product management. The newly added chapter marketing metrics is bang-on.

***Good introductory book for the first line product manager / product planner. Very highly recommended. ***

This book shares some text with the other books these authors have jointly written ("analysis for marketing planning" - another excellent book), but has been changed significantly enough to make reading those shared chapters worthwile if you happen to have both texts.

Lehmann proved that product and pricing are the two sides of a coin called Management. Its a must read book for any level of person in Production, Accounting, Warehousing, Marketing and Management. Its an excellent blend of knowledge.

By the time you finish reading this book, if you didn't believe in ghosts, reincarnation or premonitions before, you will now. This is a book that is hard to put down. Each end of chapter has you wanting to know what happens next. Scott Russell Hill has done excellent work in putting out of book of intrigue and wonderment.

I found this book to be fascinating. It's one of those books that you just can't put down. To read about Scott's emotional stress and try to understand how he's been able to deal with everything that's happened to him is amazing. I would definitely recommend reading this book.

I am a network engineer for a wireless company and I would like to note that Mr. Russell's books are very outstanding and helpful. It gave me a very good understanding regarding telecommunications protocols and among other things. It had helped with me my job funtions, and enable me to share these knowledge to my fellow engineers.

I read Scott Russell Hill's first book "Caught Between Two Worlds" and I loved it. In fact, after I read his first book, I ordered "Psychic" and was looking forward to reading it. It is an unusual story (albeit true) of a guy (Scott) trudging through life, and all the while he is psychic. The oddness of this story is that he doesn't seem to think that that is so unusual, and so his attitude is a little too blase' for my taste. He sees ghosts and UFOs on a regular basis, which to anyone is a little out there!! Somehow, he gets away with it, being so nonchalant, and seeming to think that everyone else does this too. Hmmmmm. No, not everyone is as psychic as you are, Scott, but more power to you anyway!! There is some UFO action in this story also, but he makes it believable somehow with his care-free, no big deal demeanor. So, is this a true story? He thinks it is, and I'm not sure he isn't telling the truth.
Bottom line..........yes, buy the book. I enjoyed it and you might too. For some reason, it seems to hook you the minute you open the front cover, if only to see what the hell he's up to now. Oh yes, and two more things.....he needs to find a lady friend who can settle him down, and he needs to stay at home instead of chasing old loser friends. Smiling more would be good too.

Though Hill never mentions it, this book is based mostly on observations made by Edmund Husserl in his early work "Philosophy of Arithmetic" against some points made to Frege's "The Foundations of Arithmetic". In it Husserl points out, even after his turn to Platonism in his "Logical Investigations", that conceiving numbers as extensions of concepts are unjustified and is scientifically useless. That all Frege's definitions become true and correct propositions when one substitutes extensions of concepts for the concepts, but that then they are absolutely self-evident and without value, and that the results of Frege's endeavors are such as to make one wonder how anyone could believe they were true other than temporarily.

Later Husserl pointed out that one of the main problems proposed by Frege there was his attempt not to distinguish between equality (equivalence) (when two objects share in some properties), and identity (when objects share all properties).

Hill inspired by Husserl's observation, exposes how Frege, after falling in the Zermelo-Russell paradox, traces the problem precisely to the point Husserl was making, without mentioning his name.

And during her entire book, she tries to show that when one philosopher tries to get rid of "intensions" (essences, attributes, senses, meanings, essential properties, concepts, propositions, and universals) to develop Platonist or anti-Platonist extensional treatment of identity, inevitably "intensions" come back again with more force.

From this point of view she looks again at why Frege failed in founding arithmetic on logic, by treating identity and equivalence as the same thing, and in an extensional manner. She uses examples also of Bertrand Russell and W. V. O. Quine to show how this is so.

To illustrate her points she uses examples of the JFK assassination, medicine, politics, you name it.

I highly recommend it.

After reading Scott Russell Hill's first two books, I just couldn't wait to read his third, 'Truth & Lies of the New Age'. Scott has a unique and refreshing style in his writing. He's honest, down to earth and has the ability to capture the reader's attention and enthusiasm, making it almost impossible to put the book down once you've started it!

I've read many New Age books and to be totally honest, some of them are that 'heavy duty' that by the time you get to the end, you've forgotten what it was you were trying to achieve/learn about in the first place. 'Truth & Lies' wasn't like that at all. For me, it reinforced the knowledge that I should trust my own intuition. It's so easy to be led by others who appear to have all the answers but the truth is, the answers lie within ourselves. Each one of us is capable of achieving so much more than we give ourselves credit for and it is 'knowledge' rather than 'beliefs' that can help us get there.

I've enjoyed following Scott Russell Hill's 'journey through reading his books and personally, I can't wait for number four!

Michael McGarrity's "The Big Gamble" is a fascinating and believable police procedural vividly set in New Mexico.

Two bodies (seemingly unrelated) are discovered after a fire of dubious origin. One is an eleven-year-old cold case from Kevin Kerney's past. His estranged son is the primary for the other victim.

The plot follows the pair of investigations that eventually uncover a huge ring of gambling, prostitution, drugs, money laundering and politicians. The villains are high-ranking politicos, plus one evil gunsel.

A credible resolution that opens the possibility for continued pairing of Kerney and his son.

This seventh book in the Kevin Kerney series is just as fresh as the first---one reason being that Kerney has held various positions in New Mexico law enforcement in different locales.

Great series by a most under discovered writer.

Michael McGarrity has written another great Kevin Kerney mystery. This time, Kerney is drawn into a case being worked by his newly discovered son, Clayton Istee. A fire that destroys an abandoned roadside fruit stand reveals two corpses-one new, one old, both murdered. The older victim turns out to be a "cold case" of Kerney's. McGarrity successfully braids the two cases together, allowing evidence to be discovered in a totally natural and believable way. He also does a great job of quietly describing the bundle of human contradictions that is modern New Mexico, and realistically portraying the tensions that exit between Native American, Hispanic and Anglo. I started reading this one late; which was a mistake because I literally couldn't put it down until I finished it! Good thing I didn't have to work the next day.
I also get the feeling that as McGarrity continues to write, Clayton Istee is going to come to the forefront of his New Mexico mysteries and Kerney will take a "back burner" position. While I find Istee an intriguing character, and worthy of being the focus of a great read, I hope Kevin Kerney continues to inhabit Michael McGarrity's fictional world.

The real Kevin Kerney is back from the irreality of his previous case UNDER THE COLOR OF LAW. For the first time McGarrity splits the story between two cops: Chief Kevin Kerney of Santa Fe and his newly revealed son, Deputy Clayton Istee, 150 miles apart. New and old deaths are gradually interwoven in parallel to the reluctant yet beautifully described reconcilement of these two strangers. This is as much a Big Gamble for the two strong and silent men as are the casinos that figure in the scandalous plot. Maybe they will develop into a famous duo like Hillerman's Joe Leaphorn and Jim Chee. Clayton may be a needed addition in the series because, with an entire police department now at his beck, Chief Kerney will have a hard time doing his old lonesome investigations that made his reputation as a maverick lawman.

McGarrity's stories are not hidden clue mysteries a la Poirot; rather they are dogged police procedurals firmly driven by vivid local color. Here Kerney and Istee must tread carefully, from opposite ends, through personal, ethnic, and political, as well as gambling, sexual, and jurisdictional, minefields. It is McGarrity's ability to write believable plots and personalities that "feel real and right" that makes him a master, and this may be his best. It's curious how some publishers overly rely on spell checkers and miss homonyms; here Dutton drops occasional prepositions.

If you need a reference book this is a good one. It is not detailed enough to be used by professional, but it is useful to students. The Cellular Networks,ATM and SONET parts are not the best. LAN related parts are quite good.

Clear, precise and straightforward

This book is a must-have for telecommunications professionals. It covers topics ranging from telecom history to the lastest technologies including wireless and Voice Over IP. For the novice, this book is written in a simple to understand format that you can learn complex topics in minutes. Great illustrations and creative graphics make understanding the complicated topics simple. Two Thumbs Up!

If an author is going to write military fiction, it should be assumed that the readers who pick up their book have more than a passing interest in military history. And that's the problem here. Once again, I want to stress that I realize that this is a novel, but Brady insists on inserting real characters and locations and so it is jarring when inaccuracies occur.

For example, he has Captain Billy Port, the derring-do hero, ask about air cover for his intrepid band of Marines as they embark on their mission. You guessed it. The Flying Tigers are mentioned (after all, the setting is China and everyone is familiar with Chennault's fliers) and their reputation for fighting discussed -- in spite of the fact that the Flying Tigers were not operational until after the outbreak of war. Further, having been stationed in Shanghai, Port should have known about the lack of available air cover. There are other errors too as he tries to broadbrush the early war in the Pacific. His mentioning other battlefronts like Singapore, the Phillipines and Wake Island is both gratuitous and frequently wrong as he misrepresents what happened there. Doesn't anyone edit for facts anymore?

The story also plods in the middle. Oh, there are occasional fire fights, strafings and run-ins with bandit warlords. But there are far too many stock characters. This novel has the plot of a B-movie or a Saturday matinee serial, albeit a shambling one. I have to admit though, Port's unexpected decapitation of a warlord is a nice scene and good touch to highlight that, as Chesty Puller allegedly said of Port, he is a "good killer."

I have no doubt that this book will sell well and, who knows, might even become a movie. If it does, the script will need some doctoring up. Brady wrote an excellent Korean War memoir and I recommend it. However, he should leave fiction alone. Of course, the fault my be mine. I have a tremendous respect for the Marines and their exploits and to see them lackadaisically treated, even in fiction and by one of their own no less, offends me.

One last issue. The book jacket contains a blurb by Dan Rather (yes, that Dan Rather), who compares the novel to something by Hemingway or Clancy. It is painfully clear that Rather has read neither of those authors! The only similarities that I can find is that printed words are used to tell the story and both of the aforementioned authors wrote novels too. Come to think of it, maybe that's what he meant... Surely he wasn't comparing style or pace.

While I would not call this the best book I ever read, it was certainly entertaining and kept my interest. A previous reviewer criticized inaccuracies which I did not find. First of all, the Flying Tigers did exist before the outbreak of the war (they were mercenaries--$500 a plane). Also, the book had ongoing updates via radio which were repeated to the Marines at the time. That is, the story provides information based on what was known at the time. Not corrected information provided 10 years after the war ended.
Bottom line, I would recommend this book and have been happy with other Brady work in the past.

James Brady has once again crafted a fine story and created some memorable characters based around little known historical events.

Like his reluctant hero, Tom Verity, in the Marines of Autumn, Brady has conjured up another believable character in Billy Port. Captain Port's mission is to take a small detachment of Marines and some civilian hangers-on and make his way across the Gobi desert gathering up outlying Marine detachments. The War Warning is in the air and before they make their way to the Great Wall of China, their comrades of the 4th Marines have fallen captive to the Japanese war machine. Port and his men realize they are alone and cut off.

This is a wonderfully paced story, with a lot of detail and insider descriptions. Brady really knows his stuff. You get the sense of the Chinese countryside, the interplay between all of the forces warring on each other "out there' on the other side of the Great Wall. But above all, you feel as if you are one of the "China Hands"; the feeling of total abandonment these guys must have felt, but above all the feeling to press on and continue in the Marine Corp way.

There are quick flashes of Griffin's Killer McCoy and his exploits in China and a lot of parallels to McKenna's the Sand Pebbles. But ultimately this book stands on it's own as a great record of a little known time and place in the big picture of WWII.

That is where I think Brady has excelled, he is able to personalize a small moment in history and surround it with momentous world events. He also highlights the professionalism and pride of the Marines that fall into this situations and as in The Marines of Autumn, shows the almost mystical relation between company grade officers and their NCO's.

Semper Fi!