"The Gods of Antenna" is a well written "book of lists" that details a particular technique of telling the news and then a list of examples. The book was written by a person in the Nixon White House 2 years after Watergate... this guy is an insider with an interesting perspective... although the examples are a bit dated for someone not "of age" in 1976. Go to microfiche and check his sources. Well worth it. I don't own a copy of the book (I'm looking for it here.) So, I won't give an example because I can't quote it exactly. Regardless, this relatively short book could be used as a textbook for Public Relations and as a guide to understanding the quality or character of the news that we read or watch on TV.