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As Roger von Oech goes through each of the thirty selected epigrams he includes some of the ways that they can be interpreted, ways that they have been interpreted in the past, anecdotes, jokes, and riddles that illustrate the epigram and other ways of illuminating just how deep these pieces of wisdom are. Does he give a complete explanation of how they can be interpreted? No, because that is part of the design of these epigrams, they can be applied to different circumstances and product different but still correct answers. His illustrations are there to open your mind to the creative possibilities that lie hidden within just a few wise words.
Some of these I have heard in the past such as "You can't step into the same river twice". Others are less common but just as full of wisdom such as "On a circle, an end point can also be a beginning point". If you want a book that expands your creative mind and also shows you how to break out of old patterns of thinking in any situation, then this is the book for you. Well written and sure to point the reader to new directions of thinking, it is a highly recommended read.

von Oech draws heavily upon the ancient wisdom of Heraclitus, the Greek philosopher. Heraclitus, like Parmenides, postulated a model of nature and the universe which created the foundation for all other speculation on physics and metaphysics. The ideas that the universe is in constant change and there is an underlying order or reason to this change-the Logos-form the essential foundation of the primary Heraclitean view. Everytime one walks into a science, economics, or political science course, at most any level, significantly all the teachings originate with Heraclitus's speculations on change and the Logos.
Despite this and the fact the ancient Greeks considered Heraclitus one of their principal philosophers, precious little remains of his writings. The passages remaining are tremendously obtuse, not because they are quoted out of context, but because Heraclitus deliberately cultivated an obscure writing style (one that makes one THINK!). However, thanks to von Oech's passion for all that is Heraclitus and his teachings, we are presented with many the ancient 'riddles' and a modern day correlation and translation of each. von Oech recalls being struck with "the Heraclitean bug" while studying in Germany many years ago. Now, he has written a book in which he brilliantly and entertainingly examines concepts such as symbol, paradox, and ambiguity in relation to creative thought.
At the beginning of EXPECT THE UNEXPECTED, von Oech provides the reader with 30 creative insights to consider and explore our creative psyches. von Oech goes through each of the thirty selected epigrams, provides his interpretation along with examples, parables, and questions-the kind that make you go "Hmmm"- all the while stoking the creative being within. von Oech does not attempt to inform the reader that his interpretation is the correct one; to the contrary, he implores the reader to step outside the boundries of conventional thought to find the "correct" answer.
As he was in A WHACK ON THE SIDE OF THE HEAD, von Oech is immensely entertaining. He is an individual who has spent his career assisting others to think creatively. As a byproduct of this career, von Oech has proven himself to be a prodigous creative thinker in his own right. Those in the 'concrete' professions-attorneys, consultants, accountants-will find this book extremely insightful. Thinking in the abstract is incongruent with the 'concrete' professions (I know, I'm one of them). As such, having the fodder to stoke the creative juices, particularly when problem-solving, is a boon to any professional.
At it's small physical size and only 190-odd pages, this book is perfect to keep handy at your desk or any place one engages in thought. I plan to keep it nearby just to refer to when a problem presents itself in an ostensibly unsolvable manner.
Highly recommended.





Unlike today's "rational" thought, the greeks of the fifth century BC were not yet enslaved to deductive thinking and causality, but were quite aware of the self-referent nature of things, of the unending web of interelations that makes up Nature and the Universe.
Science exclusively endowed with causality and deduction is very good at finding the hows, but terribly clumsy at finding the whys. This book is definitely recommended to all science people interested not only in learning the hows, but also in understanding the whys.

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As a science buff, I'm used to reading the latest books on physics, cosmology, etc. by modern-day leading scientists. But in this book, you get to see how the best thinkers of each age took what was known and put it together to explain the universe. And you get to see it in their own words, supplemented by Danielson's concise but insightful commentary.
This seems to me a book for both non-scientist and scientist. For the non-scientist, Danielson makes even the latest physics very understandable. For example, his description of Einsteinian gravity in the Wheeler chapter is as accessible an explanation of general relativity as I have seen in any popular book, and far better than those of my old introductory physics books. Any high schooler should understand it. Danielson seems to be able to draw out the essential ideas from both modern and ancient scientists and present them in a non-technical but accurate way. He also includes some very fun contributions, such as George Bernard Shaw's hilarious toast to Albert Einstein.
And I like the way each thinker's thoughts are presented in a short chapter-sort of bite-size stories. This means a person can pick it up and put it down without losing the thread. The chapters are presented almost exclusively in historical order, but I chose to hop around from era to era. In fact, the historical order lets you hop around without losing the sense of the historical context. I found it fun picking up the book and deciding which big name I was going to read next.
I think scientists should like the book too and find it valuable. Even though I have extensive science training and a degree in physics, I still did not have a good sense of the real contributions or views of most of the earlier scientists such as Copernicus, Descartes, etc., or of what was known about the universe and when, or how it all has come together in the modern view. To take just one example, I did not imagine that Ptolemy knew so much about the cosmos, including the facts that the earth is spherical and that it is a small, point-like object relative to the size of the "heavens." And he knew this based on a combination of careful observation and deep thinking that to me makes him the intellectual equal of virtually any modern cosmologist. I never viewed him this way before.
Mostly, though, it is fun having Feynman side by side with Copernicus, and Weinberg with Plato and even Milton, all struggling to come to terms with the nature of the universe. By his artful yet precisely constructed commentary, Danielson somehow brings them into a kind of conversation together. It makes for a surprisingly gripping read, and I continue to go back to certain chapters as I have discussions with friends (and think more) about what different thinkers thought way back when.
I personally would highly recommend it.


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Geldard has done a good job articulating and intelligently interpreting Heraclitus though, mildly clouded by his personal understanding and experiences.
In any case this is one of the best attempts to explain a very difficult and often confusing subject matter. The suggested readings at the back of the book were particularly helpful to me.



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I ordered "The Heraclitus Seminar", perhaps naively, in order to gain a better understanding of Heraclitus and his Metaphysics--I came away from the ordeal completely dumbfounded. This is partially my own fault--I knew going in that Heidegger makes for difficult reading, and that his precipitous works are, almost without exception, extremely abstruse. As such, his books require great dedication and patience. This, I was prepared for. However, I came to an impasse with the book almost immediately. This resulted from the multitude of passages that were written, within the body of the text, in Attic Greek--with *no* translations. (no kidding)
This one is better left for the later grad students and/or their profs--that is, unless you happen to be an extremely patient novice, who can read Greek without a lexicon, and who has a penchant for Heideggarian analysis of the pre-Socratics.


I have never believed in reading about the theory of creativity: is like believing that you are exercising by watching ESPN. If you want to achieve the reality of a way to stimulate your creative thinking this book is for you.
Any work from this author is satisfaction guaranteed.