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But it made me cry too. The writing is just
perfect. It makes you feel so strongly for
Patient X, then hate him the next moment.
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Most companies don't seem to know the first thing about customer service. This book will remind or teach you that the details are important if you want to keep customers coming back.
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Some of my favorite Mackay lessons:
-- The most important clause in a contract isn't a clause. It's dealing with honest people.
-- Mackay's Dad's advice: "It doesn't matter how many pails of milk you spill, just so you don't lose the cow." (Mackay's from Minnesota where business advice is often phrased in terms of cows. Often entrepreneurs make mistakes that cost them money, but that's not as bad as making a mistake that destroys the company. Don't be afraid to be creative and test things to find out what works best. Non-Minnesotans can think goose and golden egg. Mackay says that for the first five years after purchasing a small, struggling envelope manufacturing company with a revenue of $200,000, he "...teetered between bankruptcy and insanity." But, he didn't lose the cow. Today, Mackay Envelope has a revenue of about $85 million, if I recall correctly.)
--Know something about your customer as well as your product. Mackay does an excellent job here. He develops the Mackay 66 which is a profile of your customers. It asks such things as: What are your customer's hobbies? Interests? Political and religious orientation? Knowing the customer is important in relating to him or her.
Mackay says the same principle is crucial to establishing contacts with influential people. Learn something about the person, so you have an idea of their hobbies, interest, values, etc. Then, you'll know what hot buttons interest them. And, what topics to avoid.
For example, many, many, many years ago, when Mackay met Fidel Castro, Mackay asked Fidel how he kept in great shape. Castro, who prided himself on his physical prowess, told Mackay he was an active bowler. (Note to bowlers: Take up jogging. Give up the cigars.) When, Mackay told Castro that he was a champion bowler in college, Castro became excited to have met someone who shared a similar interest.
--Believe in yourself. Mackay, an avid sports fan, discusses runners first achieving the four-minute mile. Many people believed that running a four-minute mile was impossible (for me, it is!), but after the first runner achieved it and showed it could be done, many other runners broke the four-minute mile, until doing so was necessary to be competitive.
--Never give a speech once. Practice it in front of a test audience. That way you'll find out what jokes bomb and can cut them. Mackay is considered one of the very best public speakers in the world, and he gives some advice about public speaking in this book.
Speaking and communication are valuable business skills. Mackay writes: "Learn to use the language. Written and spoken. Anyone who's a word dink has got it made." We word dinks like that! Although I'm not so sure it's fully true for everyone. But, at something over $20,000 per pop for a speech, with a nationally-syndicated small business column, and over eight million books sold, dinking around with words certainly hasn't hurt Mackay.
Mackay writes: "Like most salespeople, I've spent a lifetime trying to build a network of customers and friends... . There are two ways to do it: retail and wholesale. Retail means the one-at-a-time kind of contacts that are built up through participation in community and social activities. Wholesale means the recognition, and acceptance, extended by people who don't know you personally but who have heard about you as a speaker, read your articles, or read about your civic activities in the paper."
This is the sort of book I like to reread every few years. I highly recommend it to entrepreneurs and people interested in business. Salespeople, negotiators, and avid sports fans will enjoy it the most.
Peter Hupalo, Author of "Thinking Like An Entrepreneur."
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First of all, you say this diet is so unsafe. Have you ever actually talked to a doctor and mentioned the foods that you eat on this plan? Or a nutritionist? My doctor said this was a fabulous way to eat--whether or not you agree with the theories of toxins or not--the varieties and kinds of whole and natural foods, including fruits, vegetables, dairy, and meat, all fall in the guidelines of the basic four foodgroups. Harvey just recommends you eat the foods combined differently--which worked for me. I lost 40 pounds in 4 months, eating all the time.
Secondly, why the anger at this diet? Have you tried it? Have YOU cracked a nutrition book, or asked a doctor if this is safe? Didn't think so. Try reading the first book, Fit for Life--there are tons of doctors in the endorsements...again, my own doctor praised this way of eating.
The hard thing about this diet is making your own meals. And buying fresh foods and preparing them constantly. That's what was so tough for me.
Anyway, I doubt you'll change your mind because of my words, but I just wanted to weigh in and say, "What are you talking about?" Trying to scare people away from such sound and workable ideas as the Diamonds...
By the way, I have NOT read this book, I only give it 5 stars because the other books were so good. Notice that Anthony Robbins gives it the thumbs up by the way...
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Its sad to see that the US federal governments various anti-drug agencies, still use this information today to LIE to society about marijuana. The War on Drugs is nothing but big business at the expence of human lives.
I am glad the other two comments here are saying the same.
Dr Lester Grinspoon wrote from an unbiased point of view. He didnt even try marijuana till after he wrote the book..
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There are far better books about marijuna and medicine. "Marijuana, the Forbidden Medicine" by Dr. Lester Grinspoon is perhaps the classic. Also refer to the recent Institute of Medicine report. But give this book a pass.
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He has been pilloried and publicly discredited by many legitimate scientists.
Anybody who wants a thorough examination of marijuana's medical efficacy and possible side effects would do well to start with a book by Dr. Lester Grinspoon and the book titled "Marijuana Myths, Marijuana Facts," by Zimmer and Morgan.
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