Don't be put off by this book's daunting terminology. Beneath the author's unrestrained use of labels like universalism, particularism, individualism, communitarianism, specificity and diffuseness, lies an insightful analysis of cultural differences. After defining various nationalities under a host of polysyllabic headings, authors Charles M. Hampden-Turner and Fons Trompenaars illustrate the differences between them using engaging and easy-to-understand scenarios and stories from popular culture. The end goal of each of these sections is to explain to international business managers how cultural dilemmas can be reconciled.

I have read this book 3 times only to find that the book is rich of information on how we can do business internationally. I am impressed by the comprehensiveness of the writers' survey which covers more than 40 thousand respondents from 50 different countries. The book also gives me new insights on how people of different values, norms and belief can reconcile the inherent cultural differences to build a dynamic relationship whithin a culturally diversed organisation. I recommend this book for managers and everybody who work in multinational business.