This book is required reading for those interested in opening any form of fashion retail business. The text provides step-by-step guides and well thought-out examples for the reader to follow in preparing a business plan unique to this type of retailing.

If you are entering the world of retail fashion or the fashion industry this book is an absolute necessity. Excellent detailed information taking the reader through the fashion retail process, e-commerce and writing a buisness plan. The CD rom that comes with the book is superior to other business plan software and makes writing a business plan easy.

As a teacher, I have found this book to be a wonderful story to read aloud to kids. It captivated my first graders' attention! They would always beg me to read another chapter! Eliza and Francie are two wonderfully funny sisters. Francie is tired of Eliza bugging her, and Eliza is tired of Francie never playing with her. If you are five or fifty you will appreciate the values and love shown between sisters in this book.