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Even if you aren't very interested in art history, THE STORY OF ART remains a must read; at worst, you will be entertained, and at best you will gain an entirely new perspective on art. The prose is masterfully written and the analysis he presents is very accessible. He discusses everything from ancient Greek sculpture to Renaissance painting to modern architecture. The reproductions of the artwork in the book are also extremely good (there are several high-quality fold-out pages included, such as one of Leonardo's Last Supper pre-restoration). I was very pleased with both the amount and breadth of coverage he provided.
Even though I haven't read any other introductory art history books, I find it hard to believe that any other book could do the job as well as Gombrich has done it here. I would highly recommend THE STORY OF ART to anyone who wants an art history primer.
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gombrich manages to teach the reader how to look at art at the same time he explains the main historical developments and style points of each movement or period. new students of art will find the book is a pleasurable and clear guide; experienced readers will enjoy gombrich's judicious use of detail and selection. a bibliography, chronological charts of art epochs and artists' lives, maps of europe and an index conclude the book.