This book is very insightful on both, aspects of tourism and travel, as well as the financial affects that tourism can play on a country's economy. The authors seem to know what they're talking about and they're very good at relaying their knowledge to their readers in a concise way.

This text provides a great overview of the tourism industry, from what tourism is to its organization to the theories that help fomulate such a diverse industry. This book should be studied by every student studying tourism.

This book offers a fusion of theory and practical advice that is directly relevant to managers - an area where many current tourism texts fall short. It is both strategic and tactical, providing readers with a broad overview of the tourism environment as well as implementable ideas for improving business performance. I have read and enjoyed the original version by McIntosh, and the new insights from Ritchie and Goeldner add new depth to an already exceptional read.

Look around. You'll find no book in the field as thorough and well written as this.

I was thinking of travel trends in the us and canada. I typed it in and found this book. I purchased 18 copies, on for me and each of my eleven siblings, my boss, my friends at work, my friend at the airport, my sons teachers, and my sons friends parents.