One of the most important points of the book besides establishing this internal peace is to approach each sales opportunity from a fresh viewpoint with no preconceptions. This allows an honest relationship to develop between the customer and salesperson and a true partnership. This is selling with integrity at it's best. "Zen Wise Selling" is not a sales techniques book but a book on the foundation that underlies all relationships, including sales. The information in sales techniques books can then be applied to this foundation. Sell more, less stress, more peace, achieve the Zen of selling. "Zen Wise Selling" is a highly recommended book.