I couldn't have gotten the A- I did in Intro Psych without this book...good job prof Gerrig

I had the pleasure of taking intro psych with professor Gerrig (one of the authors),and surprise, this was the book we used. I found it to be a great resource;it is so jam packed with useful information about things that we encounter in life that i'd recommend buying this book even if you're not a psych student.

I have about 30 introductory psychology books on my shelf, and none is more dog-eared and appreciated than this latest edition by Zimbardo and Gerrig. The breadth of coverage is astonishing, and they do so without sacrificing depth - several of the chapters (such as the outstanding ones on sensation and perception) are rigorous enough even for a graduate course in cognition.

The style is eminently readable and still manages to cover all the important points. This is one of the best selling textbooks in the field of psychology with a long history of satisfied students and instructors, and this is no accident.

As a newcomer to the field of Psychology, I was fascinated by Zimbardo's extensive, albeit easily digestable overview of this exciting field. With consummate prose and compelling excercises all incorporated into a perfecty cohesive whole, this is truly a masterpiece not only among psychology textbooks, but all textbooks. Enjoyable and educational, it is the perfect reference for anyone interested in psychology.