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The layout of the book with shaded quotes for key ideas make for easy reference.
I'm an associate pastor in a large, growing church in the Kansas City area. Many of the people coming to our church fit the descriptions in this book...i.e. they are looking for experiences with living, powerful God.
I believe Gallup and Jones have written a book that may impact churches in the same way that Tom Peter's book on excellence impacted the business community years ago.
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This book does shine in the opening and closing chapters on how to conduct a poll and analyze the results. Invaluable information here. If you are planning to poll outside your church or synagogue then there are several surveys that may interest you. If you are preparing for a new pastor, there is an excellent survey to derive the current needs of the church. But overall, this one didn't fit us or the need to pulse our congregation as it is now.
For decades, churches serious about accurately understanding the religious beliefs and opinions of its members and surrounding community have utilized Gallup's expertise, and now the valuable survey process is explained in this detailed yet concise book.
I highly recommend The Gallup Guide for both churches that are interested in conducting surveys with integrity (several reproducible surveys are included) and for those readers who have always wondered what goes on behind the scenes at the Gallup organization.
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Beginning with what is spirituality, this work consistently brings forth the "up and down" side to each point. The opportunities along with the obstacles are well documented and discussed using many angles and viewpoints.
There are many nuggets to be mined and prayed over with Biblical discernment. A random sample: "Americans face constant temptations to pass over the wisdom of the ancients in favor of the guru of the month." "The interest in spirituality in itself, ... is not an unalloyed cuase for rejoicing. But it provides a starting place for conversation." "God may be bringing a faitful remant into deeper levels of discipleship that will enable them to endure in a culture that for all its spirituality seems to become post- or even anti-Christian." "More is needed than urgent words; postmoderns insist on authenticity; faith sharing must grow out of a larger life and witness. Its claims to truth must be buttressed with a changed life, with an experienced and personally felt faith."
I found this read to be an important one is the continuing look at trends and movements. Gives one much to ponder and pray and discuss.