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After reading this I went on to read Faith Popcorn's books, and found them to be rather flat predictions that demographics could easily fortell. Boom Bust & Echo is a useful toolkit for business people with lots of examples to draw from. My wife and I had our own company at the time, and I had to make her read the book so we could re-assess our strategy in light of this under-used tool, and it allowed us to reposition our company without straying from our original mission.
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This book accurately portrays what it would be like to face the "Loser" label your whole life. It wasn't fair at all, but Wilt successfully had a good season after another. I definately reccomend this book to anyone who likes success stories or if you like sports biographies. In fact, I recommend it to anybody
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That is exactly the main argument of the author: show me the population trends, birth rates, percentage of age groups, and I will tell you what's going to be in demand.
This assumption needs to be defended more thoroughly, however. Education is a good example. Although birth rates declined in the US for the last 20 years, more people get university education today compared to the past. Obviously, the economy of the 21st century demands that.
Grouth or decline rates of the population cannot be the only major independent variable predicting demand.
Books on generations run the risk of making sweeping generalizations, but one must recognize that generations do indeed have distinct archetypes. Foot does what other authors do not often do, and focuses on the effects the generations will have on Canadian society rather than dwelling on the traits of each generation. Many of his theories can not be proven for years to come, but it does help marketers, managers, and anyone in society or business understand one aspect of why people disagree.
Using categories such as education, transit, companies, and other societal issues, Foot examines how each generation will change the societal outlook. This is extremely helpful for those who wish to make affect society in a positive way.
The United States' has a developed archetype for generations dating back to the 1500s (thanks Howe and Strauss), but it appears Canada is not that far along in developing traits and generational personalities. In many ways this is good...it provides less information for those to stereotype with. However, my guess is that books such as this will peak the interest of the Canadian population and future generations will be as neatly defined as Generation X and the Baby Boomers are in the United States. (Good or bad, you make the call.)
So, this is definitely a great book for foundational knowledge for Canadian generations. Foot is clearly a student of pop culture, and this book is likely the first of many that will address this topic.
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