"In its broadest sense, a game involves procedures or strategies for gaining certain ends. The game of business is to use resources (people, money, ideas, equipment, and tools) to gain certain ends desired by the organization. For a corporation, the objectives of the game are to increase profitability and shareholder value...Whether it is recognized or not, all organizations operate under a 'game plan'. The 'organizational game plan' consists of the basic concept of the game being played as well as the fundamental strategy for playing the game...No matter what game an organization chooses to play or how it chooses to play it, there are certain periods in an organization's life when 'the game' (either the game itself or how it is played) needs to be changed. This occurs when there have been major changes in the economic environment, or some kind of revolution in technology or the nature of competition. It can also happen simply as the result of significant, rapid organizational growth...As used in this book, the phrase, 'changing the game' has a dual meaning. First, it refers to changes in the game being played by an organization. This involves changes in the business an organization is actually in. In addition, the phrase also refers to changes in the way the game is being played (i.e., how a firm operates). Both are major aspects of a business and both can require major transformations, either at different points or even at the same time. These transformations are the focus of this book and define what we mean by 'changing the game'...During the past few years, there has been increasing use of the terms 'transformation' and 'change' in business literature. Some people unfortunatelly use these terms synonymously. That is not the way we will use these terms in this book...Our focus in Changing the Game is on transformation rather than merely incremental changes" (pp.4-9).

In this context, Eric G. Flamholtz and Yvonne Randle:

* describe 'pure' types of transformations, including what they have termed Transformations of the First, Second, and Third Kinds:

1. Entrepreneurial transformations to professional management including the special case of family business transformations - First Kind (more detailed discussion and examples of this kind see Chapter 3).

2. Revitalization transformations of established companies - Second Kind (more detailed discussion and examples of this kind see Chapter 4).

3. Business vision transformations - Third Kind (more detailed discussion and examples of this kind see Chapters 5-6).

and note that actual organizations sometimes engage in compound transformations, consisting of more than one type of transformation simultaneously.

* present a framework that managers can use to understand and plan what must be done to build an organization with a high probability of long-term success, and examine four critical factors that influence the design of a successful business enterprise:

1. The 'business concept' that defines the business a company is in.

2. Six key 'building blocks' of organizational success.

3. The 'size' of the enterprise.

4. The 'environment' (markets, competition, and trends) in which the enterprise will exist.

* focus on the strategic transformational planning process in order to provide a tool for assisting in the process of managing transformations.

* examine how to design an organizational structure that will support a firm's transformation.

* examine the issues involved in transforming an organization's structure after a strategic transformational plan has been developed, and show that the choice of the form of organization to help implement a transformational plan is a strategic issue in itself.

* focus on the behavioral aspects of organizational transformations, and describe the important role leadership plays in not only helping to transform the behavior of individuals within an organization, but in changing the overall game that the organization is playing.

* discuss two additional, powerful tools -performance management systems and corporate culture management- that can be used to transform the behavior of all employees within an organization.

* present ten key lessons for Managing Transformations and Changing the Game.

Finally, they argue that "unlike chess and the NCAA basketball tournament, business is a game without an end. There is no national championship tournament for business. The game goes on and on. In a sense, a basketball program is like a business. A given team may win a championship one year, but there is always the next year and the next and the next, just as in business. As soon as one profitable year is completed, the next emerges. There is, however, one constant in the business game year after year: the need to understand the process of managing organizational transformations. Accordingly, the final lesson is: adapt and increase the probability of future success; or remain fixed in the existing paradigm and risk failure. The game is there for the taking".

I highly recommend.

Not only is this book written in a clear and crisp manner, but the tools described in the book are practical to use and the results easy to interpret.

How do you begin to look at your business "on the horizon"? The company's management team must create a "map" which will lead the organization to it's objectives. Eric will ask you "by the way, do you know what your objectives are?" He really helps you clarify and organize. As Yogi Berra once said "If you don't know where you're going, you're probably going to get there"!

After having spent three years working at a pretty disorganized dot.com, I wanted to learn more about the right and wrong ways that young firms grow up. This book presents a fair framework that charts a company's growth, though it assumes that the troubles start when too many orders pour in and sales do not result in profits. (Not the case at a dot.com)

Firms are classified into four stages of development, and the text describes the good and bad of each. Some methodologies are presented for "scoring" the company for an offhand appraisal of its strengths and situation. (Kind of like the CMM scale, I guess)

But the worst part about the book was how tedious it was to read. The author spends hundreds of pages explaining just a few core concepts. The text describes, on and on, what the author is going to say next, then says it, and then reminds you about it for page after page. Just get to the point!

This book is a must read for anyone in business. For the entrepreneur, it can be used as a guide. For the more experienced business person, it can be used as a dose of reality. Having just completed my MBA and writing my thesis on this very topic, I only wish I had read this book 6 months earlier.

The authors provide an excellent framework for growing a business along with relevant case studies. And while it may look like a typical text book, it is less theory than most. This is one to be kept for years to come!

After 2 successful startups and serving as an executive in three Fortune 500 enterprises, I was doubtful there would be much to learn here. I was surprised to find the book to be rich in insights for both the budding CEO and the experienced enterprise corporate officer. Especially valuable are the maps of where effort needs to be concentrated at various stages of growth and the discussion on the benefits and consequences of different leadership styles. I use the book now to train new corporate leaders.