I first read this book in 1972, the original 1947 edition. It is one of the few permanent items in my library. I read it again at least once a year. I have even tried some of the projects John describes including the radio set made out of bits laying around the cabin. If you want a relaxing and enjoyable read about life in the woods, get this!

Every true outdoors man and woman needs to read two books. One is Leopold's A Sand County Alamanac, the other is Cache Lake Country. If you've hunted, fished, and trekked the northwoods as much as I have, and love its brooding, dark beauty, this book will capture the sensations of the taiga. It is almost painful to read it if you find yourself trapped in someone else's idea of the good life, when what you really want to do is chuck it all for a cabin in the boreal forest.

I first read this book when I was 12 years old, I am now 46. I could not put it down and can not. I made my first knike sheath, first snow shoes, and my first moc;s (which remain my favorite type of moc's) from sketches from this book, as well as many of the other projects and they all lived up to expectations of a young teenager to present. You feel like you are there with the three men of the story. It is is one of the few books that I reread every couple of years. Worth every penney and then some.

When I first got the book in 1999, I read it cover to cover immediately, and learned much about the various beach finds I have been curious about for many years. It answered many of my basic questions and I still use it as a reference. Interesting and valuable information.

Althought the cover looks simplistic, it belies an excellent book for those interested in coastal and estuarine life forms and habitats in the Northeast US. Much more scientific than I expected. A great reference book!

I'm an earth science teacher and initially shied away from the mass market nature of this text, but I looked over a couple of pages at the pharmacy one afternoon and was hooked. A thorough and thoroughly engaging book about El Nino - everything you need to know. And believe me. YOU NEED TO KNOW.

Porter like Bob Dylan crafts a superb detailed synopsis of one of the strangest inexplicable events in recent history. Is the government behind this weather phenemenon? Chapter 4 is very well written, detailing all of the catastrphies in California. Check this out!!!

I have had my copy of the Eastern edition of this book for over 6 years. I own many field guides, but this is the one I turn to time and time again. Great pictures, logical layout, comprehensive coverage. I'm finding more opportunities to travel West, so now I'm looking for the companion. It's a treasure.

I purchased my copy of this book over 10 years ago. Being an amature Ethologist and ardent back packer, I have continously found this field guide very complete and easy to use. Each section gives overviews of general species charactoristics. Specific data is direct, to the point, and covers a broad spectrum of information. Excellent color plates can easily be used to quickly narrow down cassification. This handy book is far superior to any other Field Guide on the market for meeting the challenge of identification of any wildlife encountered localy or on the trail. Why carry a pack full of books and manuals when you can have everything in this great book. Our only mis-fortune is that it is currently not in print, But if you get your hands on a copy, KEEP IT! I am sure you will treasure it as much as I treasure my copy.

Back in the prehistoric days of the 1970's, I found this small book in my school library. Despite it's small size, it became, and has always been a bible of life in the northwoods. No politics, no social agenda, just a detailed blueprint of the pleasures and perils of living far from the city. The book covers the basics of shelter and winter warmth. It instructs the reader in a variety of skills ( from keeping oatmeal warm until breakfast, to making snowshoes to get along in mid-winter). All in all, I recall it as the first docu-drama that I ever had the pleasure to read. Though it can be labeled as non fiction (of the instructive kind), it has the ability to build endles dreams of pioneer life in the mind of most any reader.

I reviewed this book several years ago, and after accidently stumbling upon my review, the same images, smells, and excitement still come to mind. I just purchased an old copy at many times the original price, and I can't wait to read it again after more than thirty years. It still amazes me to thnk that a simple diary of life in a bygone distant frontier could elicit such a Technicolor panorama in the mind of the reader. Everyone should read this book. It's good for the soul.

Don't we all wish we knew someone like J.J. Rowlands. What a life! He should have been a father; what a wealth of information he might have imparted... ...and what delivery! Couldn't put it down. Thank goodness he left us his book.

Henry Beston on the trail of Thoreau's great hike along the cape stays to capture if he can "the very psyche of animals" and rises to metaphysical levels with the greatest command of the English language. Nature exists, he finds, and "creation is here and now." Everything acts, and acts characteristically, and in detailing their interactions he discovers that he is in them also. Outermost house leads inevitably to innermost house.

I had never heard of Henry Beston until a friend lent me--or, more accurately, pressed on me--his copy of The Outermost House. After reading this book, I understand his sense of urgency: this is a work of unique and lasting beauty, surely one of the greatest nature books ever written. In detailing his year in his cottage at Eastham Beach (now Coast Guard Beach) on the Atlantic side of Cape Cod, Beston combines a Thoreauvian zeal for nature and the examined life with a Proustian ability to record exactly the sight, sound, feel and scent of the world around him. Page after page is filled with unforgettable passages; his descriptions of the markings and songs of the shore birds alone are enough to move you to tears. His story of the plight of a doe caught in an icy flood is almost as suspenseful as a Hitchcock movie; his tribute to the courage of the Coast Guard "surfmen" who rescue shipwrecked sailors is particularly resonant to us who--after Sept. 11, 2001--have learned something about the value of those who safeguard the public. Beston is so quotable a writer that I'm shocked he's not better known. A few quotes should demonstrate:
"Nature is a part of our humanity, and without some awareness and experience of that divine mystery man ceases to be man."
"Man can be either less than man or more than man, and both are monsters, the last more dread."
"Poor body, time and the long years were the first tailors to teach you the merciful use of clothes! Though some scold today because you are too much seen, to my mind, you are not seen fully enough or often enough when you are beautiful."
"Poetry is as necessary to comprehension as science. It is as impossible to live without reverence as it is without joy."
Henry Beston found urban life insupportable in the mid-1920s; who could know the dismay he would feel in 2002, when computers, television and jet planes make the world pass in a blur! Beston is out to teach us how to slow down, to learn to live again according to the patterns and rhythms of nature. For those who are willing to read and understand, The Outermost House remains a haven of peace and beauty.

The Outermost House is a classic, not just of natural history literature, but of American literature. If you love the outdoors, or the sea, or prose that flows like poetry, you should keep this small book always nearby. The harried introvert will especially appreciate it: reading even a page or two will transport you to a quiet place where the wind through the dune grass is the only sound that strikes your ear.

In addition to being a great writer, Beston is an acute observer biological phenomena, and not a bad theorist either. His discourse on the relationship other animals bear to us ("They are not brethren, they are not underlings; they are other nations...") does more to unlink the Great Chain of Being than any philosophical essay. And Beston's influence has been wide-ranging, not only among natural history writers, but among writers in general: unless I am mistaken, The Outermost House is one of the sources for the "Dry Salvages" section of T.S. Eliot's Four Quartets. (If no one else has noticed that before, I want coauthorship on the paper!)

Some books are so memorable that parts of them become internalized on first reading. The first time I read The Outermost House, its final sentence -- as graceful an example of polysyndeton as you will find in English -- became mine. Now, I pass it on to you: "For the gifts of life are the earth's, and they are given to all, and they are the songs of birds at daybreak, Orion and the Bear, and dawn seen over ocean from the beach."

The photographs by Lisa Watson are the first thing to catch your eye about this beautifully produced book. The majority are of museum specimens, which oddly is what makes the pictures so attractive: we're used to seeing high quality pictures of wildlife, but the displays here juxtapose many different beetles and have more impact than wildlife shots would.

The pictures are beautiful but the text is high-quality too. The authors start by reciting some statistics on the number of beetle species. Linnaeus, two hundred and fifty years ago, described 654 species; and Fabricius added another 4,112 species between 1775 and 1801. By 1876 Gemminger and von Harold's catalog contained nearly 77,000 species; and when Junk and Schenkling's catalogue was completed, in 1940, it listed nearly 221,500 species. It's now estimated that there are 350,000 described beetle species. However, recent work by Terry Erwin, extrapolating from detailed studies of a small area, suggests that there are more than eight *million* species of beetle just in the tropics!

The rest of the book is a fairly detailed survey of beetles in all their aspects. The authors are enthusiasts as well as experts, and it shows in their writing, which is crisp, clear and engaging. They cover beetle anatomy, fossilized beetles, habitats and niches, the beetle life cycle, and mimicry. There is also substantial coverage of beetles and humans: naming, appearance in mythology, use as jewels (really!), a discussion of pest control, and use in education. The book has more scientific depth than is usual for a coffee table book, without sacrificing interest value.

There is a website that appears to be maintained by one of the authors (Evans) that contains some material from the book; I recommend you take a look if you are hesitating about buying this. I found it by searching for the book title using a standard search engine; when I looked it was on the Lorquin Entomological Society's website, but it may have moved.

Recommended.

This is one of the most gorgeous books I own. I look at these pictures, and I think that human beings could not dream up jewelry that touches the beauty of these creatures. It is utterly unbelievable! Every time I page through this book my jaw is open in disbelief. They are so breathtaking they almost bring tears to my eyes. Okay. Confession time. They HAVE brought tears to my eyes.

Not only does this book have absolutely gorgeous photographs of many species of beatles, the factual content of the book is also very good. Not dumbed down, yet not inaccesible by the general public. Overall Excellent!

Very well written, includes lots of interesting information, excellent resource. Highly recommended and I'd definitely buy it again. I've learned a lot about our fox neighbots.

Unlike most animal books I have read this one is on the top of my list for best information. David goes into great detail about foxes, his experiments to test hypotheses and the complete follow up of results. David is not like most animal researchers in that he tells about his private thoughts and times out in the field, and makes an emphaze on how he wants other researches to test his theories and hypotheses. This book is great and very inspiring to get out, watch wildlife and observe.

This is an excellent short revision of a Smithsonian publication from ten years hence, which was also highly acclaimed. The text and illustrations are excellent for those intending to understand or study the fox in it's natural environment. While a short 140 pages of text, the book is crammed with exccellent insights and just enough human empathy to explain how the fox conducts it's life.

I found this book hard to grade, but easy to read. Stories are the best way for people to learn, and this book has six interesting ones (about Josiah Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Howard Schultz, and Michael Dell) describing entrepreneurs pulling themselves up by their bootstraps to create major brands. As a book of engaging business stories, this is a five star book. In terms of the insight you will get from these stories compared to the potential insight you should get, this is a three-star book. I compromised the two to come up with my grading.

If you want to learn about today's brand-building challenges, other books handle that subject much better. If you want to learn about how the Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Starbucks, and Dell businesses got started, this is your book. The material is handled much like historical fiction (except the facts are meticulously gathered and documented), and you will find the going easy and pleasant.

If you like Horatio Alger stories, you will find those here as well. I suspect that exhausted entrepreneurs on long plane trips where their computer batteries have run out will find this book helpful in recharging their personal batteries. As Winston Churchill once said, "Never give up." That's the key lesson here. Through trial and error, these entrepreneurs kept trying until they found formulas that worked.

The choice of examples is a little flawed. Five are consumer branding examples and only one is a business example (Dell). Of the consumer branding examples, you will find that most are about selling to the higher income people. That gets a little repetitive.

The explanation of the examples is also incomplete. Considering that this is a business book, there is relatively little financial information other than annual sales and occasional asset turnover ratios. Qualitative example are helpful, but they are more helpful with more pinning down. For example, when you see the profit margins that Wedgwood had, that explains a lot about why the company could afford such lavish promotions. Without similar information on Heinz, you wonder why he was so successful in making sales but went bankrupt. Presumably, he had low margins.

The photographs and maps in the book are a plus, and I enjoyed them very much. The book was printed on such high quality paper (similar to that used for diplomas) that the images are on the same paper as the text. This permits the book to have many more illustrations than similar-sized business books.

The point about earning trust in the book is easily explained. At the time when these entrepreneurs were getting started, their largest competitors usually provided poor quality products, sometimes had inappropriate brand images, often failed to offer decent guarantees, and typically acted in self-serving ways. Earning trust isn't too hard if others are scoundrels or incompetent. Above all, these entrepreneurs stood for decent human values, and got that point across in one-to-one situations. I'm not sure that point comes out clearly enough, even though it is certainly present in each example.

Those who think the Internet age is unique will find the comparisons to the beginning of the Industrial Revolution in England and the transportation improvements in the United States to be valuable contrasts. But each age brings its unique changes. Entrepreneurs should seek to grasp those changes, but also see what others have missed. I think that the Starbucks concept could have been successfully innovated in the late 1950s. It's just that no one did it then.

After you finish enjoying these stories, I suggest that you think about the values that your organization stands for. Are those values presented and delivered in ways that make your organization more trustworthy than any other? How else do you have to be superior in order to establish a burnished brand image?

Be serious about giving people the best you can possibly provide!

This highly readable business book profiles six successful entrepreneurs from the eighteenth to the twentieth century. Each profile (Josiah Wedgwood, Henry Heinz, Marshall Field, Estee Lauder, Howard Schultz, and Michael Dell) details the milieu of the era and offers insight into the environmental business factors that each of these business builders faced.

It is this holistic approach to the subject of each profile that makes the stories so compelling. Using her command of history, Ms. Koehn outlines the period view of each of the products (pickles to perfume) and vividly draws the reader into the strategy of each of these entrepreneurs' approach to the market and building their brand. It is the power of these stories that gives the brand message such import. All of these people had a great number of competitors in their market niche but their focussed approach to the brand associated with their goods or services is what set them apart.

Ms. Koehn uses some excellent demographic and financial information (indexed to today's dollars) that provide the backdrop for the scale of the success each of these entrepreneurs' achieved. This provides just enough quantitative information to provide texture without clouding the real story in statistics.

As an executive in the software business today, I found a great deal of comfort in the fact that the challenges I face in today's competitive marketplace are not new. In fact, with great courage and resolve, they have been solved again and again in differing but similar ways over centuries.

Brand New is a brilliantly written book about entrepreneurs, brands, consumers, business history, and socioeconomic change. The book explores these subjects through the examples of six entrepreneurs-Josiah Wedgwood, H. J. Heinz, Marshall Field, Estée Lauder, Howard Schultz of Starbucks, and Michael Dell-and the brands and companies they created during times of economic and social change: Wedgwood during the Industrial Revolution, Heinz and Field during the Transportation and Communication Revolution of the late nineteenth and early twentieth centuries, and Lauder, Schultz, and Dell in our time.

Koehn is a perceptive historian and biographer as well as an astute analyst of brand creation, entrepreneurship, and organization-building. She explains how the entrepreneurs in her book were able to understand the economic and social change of their times and anticipate and respond to demand-side shifts. This understanding, she argues convincingly, enabled these entrepreneurs to bring to market products that consumers needed and wanted and to create meaningful, lasting connections with consumers through their brands. Koehn also focuses on the importance of these entrepreneurs as organization builders who understood that their success depended on developing organizational capabilities that supported their products and brands. Her book is very well-researched throughout, and uses primary archival documents extensively in the historical chapters on Josiah Wedgwood, H. J. Heinz, and Marshall Field. Koehn also brings her entrepreneurs and the stories of how each built his or her company and brand to life with her talent as a biographer and historian.

The book's emphasis on drawing lessons from both past and present offers many valuable insights for those interested in coming to a better understanding of brand creation, entrepreneurship and entrepreneurial management, and organization-building. Koehn's emphasis on the demand side of the economy and on entrepreneurs and companies making connections with consumers through the brand distinguishes her book as an important work of business scholarship on brands and entrepreneurship. A lively, interesting, and engaging read, Brand New is also valuable reading for anyone interested in business, economic, or social history or biography of business leaders. I highly recommend it!

A good book about orthodontics, but Graber's is more complete.

It's the bible of Orthodontics written by the man himself.

An Excellent Book for General Practioners contemplating orthodontics in their practice who want to understand more deeply the treatment they deliver.

Not recommended for undergraduates as is too detailed.