Used price: $4.80
Buy one from zShops for: $9.70
Used price: $0.01
Collectible price: $2.64
Buy one from zShops for: $3.25
I'm buying a copy for me, and two copies for friends.
Used price: $24.96
Collectible price: $16.00
Used price: $11.95
Used price: $7.40
Buy one from zShops for: $8.95
List price: $19.95 (that's 30% off!)
Used price: $9.98
Buy one from zShops for: $13.09
Lee's distilled his earlier work here. The book completely updates his four-step method -- Developing Customer-Centric Strategies, Redesigning Workflow, Re-engineering Work Processes and Supporting With Technology -- and presents it between two covers for ease of use.
Lee's the ideal guide for companies already convinced of the need for CRM, but who need highly practical step-by-step guidance. He dispenses with high-flying jargon and theoretical musings in favor of showing what CRM looks like on the ground. How should you structure team leadership, identify the market cycle for each customer group or map current data flows? What size conference room should you book for a certain team meeting, how much time should it take and how many flip charts and markers will you need? Lee gives you the benefit of his vast experience in answering such questions which you probably didn't even think to ask. His painstaking visual representations of old vs. new sales proposal cycles, proposal resolutions, customer service flows, etc. are definitive, to make them any simpler he'd have had to do them in crayon.
Battle scars are all over the book. On "Change Management" he says "There are two aspects of change management critical to the success of CRM implementations: Leadership and firefighting. The more you have of #1, the less you'll need of #2." Here's a man who's seen more unnecessary firefighting than he cares to remember. He's learned that the best way to impart the information that needs to be imparted is to use the old threefold approach: Tell 'em what you're gonna tell 'em, tell 'em, then tell 'em what you just told 'em. From setting a baseline to beta and launch he walks you step-by-step through what needs to happen when; a seeing-eye dog doesn't provide better guidance than this.
This is an implementation manual in the most literal sense of the term, a book to have open on the desk while you implement CRM.
David Sims, owner of business freelance and copywriting house David Sims Writing writes regularly for CRMGuru.com and CRM magazine among other publications.
...
List price: $35.00 (that's 30% off!)
Used price: $3.93
Collectible price: $8.99
Buy one from zShops for: $8.00
Although the author and others see "whales smile by my fingertips" and get all "misty eyed" and believe that the whales are "trying to save us from our human side" these sentimental and lyrical asides are simply a matter of writing style. Overall they do not spoil the book. There is sufficient science and history here to satisfy those looking for something other than a "save the whales / save the world" soft-sell. The defeat of Mitsubishi's proposed salt-works at one of the whale breeding lagoons and the story of Charles Melville Scammon are themes that run throughout the book. Mitsubishi represents the modern day commercial threat to the whales while Scammon was an old-time whale-butchering sea captain. Scammons' conversion from hunter to benefactor (he ended up writing the definitive book on gray whales) is a tale well told. Perhaps, like the author, he too looked into the EYE OF THE WHALE.
"Nature and books belong to the eyes that see them" (Ralph Waldo Emerson)
I have spent over two decades studying and working to protect the Gray whale and I've lead four major conservation expeditons to protect the species. The first was in 1981 to Siberia, the 2nd and 3rd to Neah Bay in 98 and 99 to oppose the Makah whale hunt and the 4th to San Ignacio in 2000 to oppose the development of an industrial salt processing scheme that would have damaged the breeding and calving homes of the Grays.
Dick Russell got all the facts right in the areas that I have intimate involvement with so I can safely assume that his facts in all other areas are equally investigated and thus correct.
This is a wonderful story and it is a great work of historical documentation both natural,social and cultural.
My life was changed by looking into the eye of a whale in 1975. I believe that Dick also caught a glimpse of the mystery, the majesty, the magic and the marvel of the mind of the whale reflected from the eye of one of these great and gentle giants.
For only a person who has seen into the eye of a whale could have written such an insightful book.
I intend to buy a dozen of Dick Russell's books for Christmas presents this year.
Used price: $1.45
Collectible price: $31.76
Buy one from zShops for: $9.95
List price: $22.95 (that's 30% off!)
Used price: $14.29
Collectible price: $18.00
Buy one from zShops for: $15.08
The story refers to 5/10K events, and explains how Dick got into Marathons (a whim). It then follows the course of the multitude of Marathons he ran in.
Dick had his battles in life too, as we all do, a theme that repeated itself. Dick had some very tough times, but in the end he prevailed. Big time!
My friend Mat just got back from Boston Marathon '03; Mat brought back an autograph from Dick for me. Having read his book, and knowing what a great guy Dick is, this will be treasured for years to come.
Net, net, it's a must read.
Rex