Barry Feig book seems to be very helful for market researchers, advertising professionals and marketers who try to succeed with new products. He gives hands-on advice how to find meaningful positionings, explains how to market research them and shares many of his invaluable innsights with the reader. One basic tenet of his book seems to adress the marketers of products: Either you offer something meaningful to the buying public or you rather don't offer it at all. One of the future big trends in marketing might be to avoid wasteful marketing initiatives. Barry Feig's book will be required reading for all those marketers who will try to follow this future trend.

This is a great book on marketing. The author has helped develop many products primarily for the food trade. This book is a major rewrite to his "The New Products Workshop: Hands-On Tools for Developing Winners." Both books are great. If you can't get both, then get this newer one.

This book is important because it details Barry Feig's proprietary product development process. As a consultant he goes in to large food companies and helps them develop ideas and marketing programs for new products. There are very few books on this topic.

I highly recommend this book. The only downside to this book is that it could stand a little more organiziing of the topics. Overall though, this is a book that you should buy if you are at all interested in how to develop new products and how to test them with the marketplace.

Perhaps the most unique thing is how he recomends that you meet one on one with the customer in developing your product proto-types. He tells you exactly what to show the prospective customers and what to ask them.

Peppered throughout the book are stories about new product developement that he has experienced.

Great book.

This book is essential for inservice and general surgery board review

I have a lot of books on developing new products but this is the best one in my collection. The author's background is in developing new food products. He has a wealth of experience. Thus his book is packed with practical ideas. He tells you how to research a winning new product idea step-by-step. I have underlined just about every other line in this book. My background is in marketing computer products and services (I have a software company), and I found this book to help me in those areas. This book would work for just about any product or service. Don't let the food product background of the author put you off. If you follow the steps in this book you will hone your product idea into a highly likely success category. He even gives you the percentages. He discusses positioning, uniqueness, a lot on the research process you must go through. He tells you the exact questions to ask. He tells you how to conduct the market research. No stone is left unturned. He is particularly good on adding emotional value to your product. Get this book before it goes out of print

This is another great book from Feig. Unlike his previous books that went in depth on marketing research and product development, this book covers the whole water front of marketing.

When I quickly scanned the book I didn't like that Feig was getting outside of the specialty I had him pigeon-holed in. But, when I read the book I was extremely pleased. The subtitle to his book is "Hundreds of Proven-Effective Marketing and Sales Strategies for Every Business Situation." Well, this is exactly what the book delivered. There were probably several hundred such tips, tricks and strategies.

The book is easy to read. It is much more organized than his previous books. Like his previous books it contains lots of real life examples to illustrate the point he is making.

Below I list the chapter headings and because of word limitations on these reviews, I only comment on the first several chapters:

1) Proven Strategies to Build Marketing Success (I liked one of his sections "Six Quick Product Marketing Strategies." It recommended: 1) Develop new uses, 2) Make a minor cosmetic change, 3) Develop a new name, 4) Make it more convenient, 5) Put in a new performance que, 6) Make the product fun.)

2) Strategies for Developing Action Plans (I really liked his Segmentation Strategies section, and his discussions on Emotional Hot Buttons)

3) Strategies for Conducting Successful Market Research ("The poorest view of the market is from your office." This chapter is Feig's specialty, and it shows. He's put in information not found in his previous books. I really liked his discussion on how to use focus groups effectively. Feig is known for his position that focus groups should only react to what you show them, not try to intellectualize or brainstorm with you. You want them to "react just like they do in the real world." He really covers what not to do, which I found important.)

4) Strategies for Written Communictions and Presentations (This was an OK chapter. The points about how people remember things when you are moving was very helpful. This also demonstrates Feig's perceptive psychological grasp of things.)

5) Strategies to Implement Marketing Programs and Advertising

6) Strategies for Choosing Advertising Agencies and Other Suppliers

7) Strategies for Point of Sale, Impulse Items, and Trade Shows

8) Strategies for Pricing and Adding Value

9) Sellingand Marketing Strategies that Create Record Sales

10) Strategies for Speeding up the New Product Developement

11) Strategies For Making Distributors and Merchants Ecstatic

12) Proven Strategies for Turnaround Situations and Repositionings

13) Strategies to Make Your Package and Product Name Sell... Sell... Sell

14) Stragies for Marketing Through the New Media

15) Stratgies for Fund Raising (I didn't read this one)

16) Strategies for Cashing in on Business Alliances

17) Private Label Strategies Pay Off for Retailers and Suppliers Alike (This was really new material for me. I liked it alot)

18) Exciting Marketing Strategies for Retail Business

19) Strategies for Contests and Sweepstakes

20) Exploring Alternative Marketing Strategies

It's a big book, with lots of topics. Each chapter was a goldmine of ideas. He has a very perceptive and practical grasp of how marketing and sales works.

I HIGHLY RECOMMEND THIS BOOK.

John Dunbar

Don't waste your time and money on this one - it is full of trivial facts that are easily found online or elsewhere free of change and without fluff. I've been producing web sites since 1997 and picked this book hoping to get a "streetwise" advice. What a disappointment! I would not recommend this book even to a beginner - too much hype and typos, too little real advise. Some references to web sites are outdated, some look like a clever "plug" from sponsors. I am returning this book.

I am not new to the web marketing and have tried many ways to make websites get more hits. I read this book from cover to cover and it had lots of ideas to offer the webmaster that needs for his or her site to attract an audience. I would say that viral marketing is the biggest selling point in any marketing tool. Eventhough I had integrated tons of the ideas that this book mentioned before ever reading it, I do have to say that this book is great for Beginner and can teach them a lot about the wold wide web.
I already knew close to 90% of the tips n tricks that this book has mentioned even before picking this book up, but it was a great read and WILL help the folks that are just getting into web marketing and promotions!

The title of Low-cost Web Site Promotion doesn't tell the whole story of this book. This book really covers all the non-technical aspects for building a low cost web site. This book challenges you to do the basics such as focusing on the purpose of your site. Next the book challenges you to look at audience selection information. If you are willing to spend the time really doing these exercises they can yield excellent results. As I walked through these exercises I realized that I had three completely separate audiences that I was attempting to serve with my site and found that I was not serving any group all that well. From the insights I was able to gather from the book I was able to come up with a more effective mechanism for addressing the audiences of my web site.

The book does a nice job a cover the differences between B2C (Business to Consumer) and B2B (business to business). Most of the section on B2C still applies to B2B sites because as the author points out the users of a B2B site are still individuals, but the B2B section addresses specific concerns of a business user.

The book really does cover all the bases when it comes to putting together a marketing plan to promote a site. The author's approach is not based on gimmicks, but a solid and respectable (i.e., no SPAM) approach for building web site traffic. The section on search engines is an extremely good primer for someone not familiar with the operation of search engines.

The bottom line is that promotion of a web site is a time consuming and recurring activity. There needs to be an on going investment in time and effort to produce recurring promotional results.