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Some of the "answers" provided by Brain Quest are not words in a toddler vocabularly--for example, a picture showing what appears to be a box of crayons asks, "What are these called?" and the correct Brain Quest answer is "colored pencils." In another series of pictures, Max's slippers look more like shoes. However, these are minor things that are easily worked around--the parent can choose their own "right" answer. There way the questions are written easily lead you to make up your own questions.
The two things that could be improved upon: the is a 4" tall Max the Monkey included with the decks. It is supposed to be a child's playtoy, but it's made of FOAM. Needless to say, it was torn by the second day. Also, the plastic rivet that holds the cards together needs to be changed. It has the deck so tightly bound that I can't let my son turn the cards on his own--the cards would be terribly bent or torn. (The last Brain Quest I purchased had this same problem.)
Despite my negative sounding review, I am a big Brain Quest fan, and do like this Toddler's series. I would encourage any parent of a toddler to give this a try. Everyone learns from it, but in a fun, learning-through-play manner. The pictures are engaging, and a deck can easily be carried in a purse or backpack for outside the house.
The 2-3 year old guideline is appropriate. Very verbal, older 3 year olds will likely find this easy (which is great for their self-confidence), but may enjoy the challenge of the next level.
My sister and I used Brain Quest 3rd Grade to keep our daughters entertained one long weekend. One girl just started 3rd grade and the other just started 4th grade. What we noticed is that many of these questions seemed to be in areas that even the 4th-grader had not covered last year. There were enough questions on the girls' level to keep them from feeling frustrated, but don't be surprised if you find a lot of them go over your kid's head. This is a series, especially in the math area, that gives your child's brain a good workout.