
List price: $18.95 (that's 30% off!)













The nineteenth century produced two excellent lives of Surrey, those of G. F. Nott and Edmond Bapst, the latter in French. The twentieth century had not done so well, as the principal accomplishment of Surrey's 1938 biographer, Edwin Casady, was translating Bapst's discoveries into English. William Sessions swings the balance the other way, his Henry Howard, the Poet Earl of Surrey being a magnificent tour of Surrey's life, his poetry, and his world.
Sessions offers the first fully integrated biography of Surrey, addressing his art, family, society, culture, religion, travels, and military career. The book is based on a massive amount of research, both archival and geographical, for Sessions visited virtually every site of importance in Surrey's life. The illustrations alone, some never published before or not properly identified, almost justify the cost of the book.
Sessions corrects many key facts of Surrey's unevenly documented career. He shows, for example, that Surrey was a moderate Protestant, whereas Nott, Bapst, and Casady simply assume that Surrey shared their own religious views--an approach complicated by the fact that Nott was a Protestant while the other two were Catholics. Getting Surrey's religion straight is absolutely essential to understanding a short life spent at the center of the escalating violence of the early Reformation. Finally, Sessions uses the full texts of the original documents concerning Surrey's downfall (instead of reading the published summaries), thereby untangling much of the mystery that occurred amid the religious strife, dynastic uncertainty, and naked ambition at the end of the reign of Henry VIII.




List price: $11.95 (that's 20% off!)


Comic books have a tradition of "crossovers," where characters from a completely different story make a surprise appearance. In some cases the results seem forced or out-of-keeping with the story. Fortunately, with this book, such is not the case. In this book, the creators succeed in making a humorous and interesting blend of the Mask character (as seen in the movie of the same title) and the Joker. Also, the other characters (Batman, Commissioner Gordon, et al.) stay in character, as the wacky Joker/Mask bounces off the walls, and wrecks general mayhem.
I got this book for my eight-year-old son, and must admit that we both loved it. The story is funny and yet gripping, and the graphics are well done. We both highly recommend this book to you.






If you want to learn about today's brand-building challenges, other books handle that subject much better. If you want to learn about how the Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Starbucks, and Dell businesses got started, this is your book. The material is handled much like historical fiction (except the facts are meticulously gathered and documented), and you will find the going easy and pleasant.
If you like Horatio Alger stories, you will find those here as well. I suspect that exhausted entrepreneurs on long plane trips where their computer batteries have run out will find this book helpful in recharging their personal batteries. As Winston Churchill once said, "Never give up." That's the key lesson here. Through trial and error, these entrepreneurs kept trying until they found formulas that worked.
The choice of examples is a little flawed. Five are consumer branding examples and only one is a business example (Dell). Of the consumer branding examples, you will find that most are about selling to the higher income people. That gets a little repetitive.
The explanation of the examples is also incomplete. Considering that this is a business book, there is relatively little financial information other than annual sales and occasional asset turnover ratios. Qualitative example are helpful, but they are more helpful with more pinning down. For example, when you see the profit margins that Wedgwood had, that explains a lot about why the company could afford such lavish promotions. Without similar information on Heinz, you wonder why he was so successful in making sales but went bankrupt. Presumably, he had low margins.
The photographs and maps in the book are a plus, and I enjoyed them very much. The book was printed on such high quality paper (similar to that used for diplomas) that the images are on the same paper as the text. This permits the book to have many more illustrations than similar-sized business books.
The point about earning trust in the book is easily explained. At the time when these entrepreneurs were getting started, their largest competitors usually provided poor quality products, sometimes had inappropriate brand images, often failed to offer decent guarantees, and typically acted in self-serving ways. Earning trust isn't too hard if others are scoundrels or incompetent. Above all, these entrepreneurs stood for decent human values, and got that point across in one-to-one situations. I'm not sure that point comes out clearly enough, even though it is certainly present in each example.
Those who think the Internet age is unique will find the comparisons to the beginning of the Industrial Revolution in England and the transportation improvements in the United States to be valuable contrasts. But each age brings its unique changes. Entrepreneurs should seek to grasp those changes, but also see what others have missed. I think that the Starbucks concept could have been successfully innovated in the late 1950s. It's just that no one did it then.
After you finish enjoying these stories, I suggest that you think about the values that your organization stands for. Are those values presented and delivered in ways that make your organization more trustworthy than any other? How else do you have to be superior in order to establish a burnished brand image?
Be serious about giving people the best you can possibly provide!

It is this holistic approach to the subject of each profile that makes the stories so compelling. Using her command of history, Ms. Koehn outlines the period view of each of the products (pickles to perfume) and vividly draws the reader into the strategy of each of these entrepreneurs' approach to the market and building their brand. It is the power of these stories that gives the brand message such import. All of these people had a great number of competitors in their market niche but their focussed approach to the brand associated with their goods or services is what set them apart.
Ms. Koehn uses some excellent demographic and financial information (indexed to today's dollars) that provide the backdrop for the scale of the success each of these entrepreneurs' achieved. This provides just enough quantitative information to provide texture without clouding the real story in statistics.
As an executive in the software business today, I found a great deal of comfort in the fact that the challenges I face in today's competitive marketplace are not new. In fact, with great courage and resolve, they have been solved again and again in differing but similar ways over centuries.

Koehn is a perceptive historian and biographer as well as an astute analyst of brand creation, entrepreneurship, and organization-building. She explains how the entrepreneurs in her book were able to understand the economic and social change of their times and anticipate and respond to demand-side shifts. This understanding, she argues convincingly, enabled these entrepreneurs to bring to market products that consumers needed and wanted and to create meaningful, lasting connections with consumers through their brands. Koehn also focuses on the importance of these entrepreneurs as organization builders who understood that their success depended on developing organizational capabilities that supported their products and brands. Her book is very well-researched throughout, and uses primary archival documents extensively in the historical chapters on Josiah Wedgwood, H. J. Heinz, and Marshall Field. Koehn also brings her entrepreneurs and the stories of how each built his or her company and brand to life with her talent as a biographer and historian.
The book's emphasis on drawing lessons from both past and present offers many valuable insights for those interested in coming to a better understanding of brand creation, entrepreneurship and entrepreneurial management, and organization-building. Koehn's emphasis on the demand side of the economy and on entrepreneurs and companies making connections with consumers through the brand distinguishes her book as an important work of business scholarship on brands and entrepreneurship. A lively, interesting, and engaging read, Brand New is also valuable reading for anyone interested in business, economic, or social history or biography of business leaders. I highly recommend it!

List price: $12.95 (that's 20% off!)



The book details the rise and fall of Katherine Howard, a young, impoverished noblewoman of an illustrous family. As a young girl, she was sent to live with her grandmother, the Duchess of Norfolk, where she, unfortunately, fell in with a licentious group of retainers and became ensnared in two unsuitable affairs of the heart. Little did she know that they would serve to haunt her a way she could never have imagined.
An opportunity, orchestrated by her Machiavellian and ambitious uncle, the Duke of Norfolk, arises for the beautiful, though foolish, Katherine to go to the Royal Court as Lady -In-Waiting to the fourth wife of Henry VIII, the kindly Anne of Cleves. Katherine obligingly goes. There, she falls in love with her cousin, Thomas Culpepper, a gentleman of the King's Bed Chamber. Her hopes of marriage to her handsome cousin are soon dashed, however, when she catches the wandering eye of the King, who loathes his current wife.
Having charmed the King and having little say in the matter, Katherine becomes his fifth wife, once he divorces Anne of Cleves. Katherine's initial happiness as Queen is cut short, however, when her lurid past comes to light and is brought to the King's attention. This, coupled with her indiscretions with Thomas Culpepper, are enough to abruptly terminate her brief reign over England as its Queen and cause a number of heads, including hers, to roll.
This is an intriguing blend of fact and fiction, which is laced with enough historical detail to satisfy those readers who enjoy historical fiction. It is with good reason that the author has a legion of devoted readers.

I read it when I was studying Kathyrn Howard for a report for school. I wasn't expecting much at all, but I got an awesome book.
I plan to buy it next moth when it comes back into print.




I found that to be quite easy a task with this book. Anton has written a high-density volume, that nevertheless does not bring a student (or anyone else, for that matter) to his knees trying to figure out all this math. Every chapter is clear and comprehensive, and the examples are very well set, giving the reader a sense of understanding every single line. The unsolved exercises at the end of each chapter are gradually increasing in difficulty, giving the solver a solid grounding on the material covered in the chapter.
Overall, one of the best college books I have ever used, not implying that it could not be used by anyone interested in calculus simply for delving deeply into its wonderful realms.

The down side to the book is probably its price. It is a very expensive book!
As good as this book is, Calculus is a hard subject matter. the textbook alone is not enough. Supplement it with a great teacher and a lot of hard work and one should learn calculus very well.