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Book reviews for "Eekelaar,_John_Michael" sorted by average review score:

Cyberpunk: The Roleplaying Game of the Dark Future
Published in Paperback by R Talsorian Games (1990)
Authors: Michael Pondsmith, John Smith, Colin Fisk, and Derek Quintanar
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Best, best, best roleplaying game ever
I am 22 year old girl from northern Europe. I have played many games. I am GM of cyberpunk and i have found it's game system exciting, flexible and open. Cyberpunk it's self is facinated me many years. In early days in my life i read only science fiction books. I definetly want courage girls play roleplays, their insight is so different than mans.

The Dark Utopia Game.
A game that takes place in one of the grimmest possible results this present we are building holds for us. Based largely in the works of William Gibson and the world of futuristic urban heroes he built. Expensive chromed Geishas co-exist with backstreet Ronins and the dehumanized remains of men and women buried by cybernetic implants. A hyper-speed, fast-tracked world needs a similar vehicle to be cruised on, and the system matches those premises. Very easy to understand, easier to control and the best of its atributes: smoothly alterable and expandable; just like the cyber-enhanced characters on the game. No frontiers in this department. Most of the situations are resolved around the roll of a D10 plus the union of a Statistic and a Skill score. The game also works with a Difficulty level system wich the GM sets for each situation. Being an RPG player since some 10 years, this is an absolute "buy-it" game. That is if you dig futuristic role play.

AWESOME
For Dark Future gaming, this game is "where it's at." It's a harsher, sharper world than something like Shadowrun will give to you - and R. Talsorian Games use their standard, "realistic but fast" gaming system. I bought it, loved it, and still play it. So, buy it


Jonathan Taylor Thomas: Totally Jtt!: An Unauthorized Biography
Published in Paperback by Simon Pulse (1996)
Authors: Michael-Anne Johns and Nancy Krulik
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Totally JTT is the best book i have ever read
this book includes gobs of intresting information that can catch any readers attention even if you hate jtt it has articles on other stars such as tim allen and pitricha richerdson

This book was just FANTASTIC!!!
It gave me lots of information on JTT.
I learned so much about him!
If only I was able to meet him!
:-)
Everyone should read it!

An excellent in-depth biography!
Congratulations to Michael-Anne Johns! He has written a fantastic fun and fact-filled book on the life of Jonathan Taylor Thomas on and off-screen. Unlike some biographies, Johns uses more words than pictures, so you learn a lot more about what they're like, rather than what they look like. He has done a lot of research and included a nice review at the back of Thomas's favorites and quick facts. Every Jonathan Taylor Thomas lover should read this great book. Hopefully Johns will come up with a new JTT book to talk about Wild America and his new roles. Congrats again Johns


Zac Attack!: Hanson's Little Brother
Published in Paperback by Scholastic (1998)
Authors: Tracey West and Michael-Ann Johns
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Caution: Dangerously Cool!
Hey there Hanson fanz! This book rocked! I'm surprised that the author didn't even interview Zac herself! I love the pix and the quiz in it to see if you're the type for Zac. Very well written! There may be a tinie tiny bit of false info, but still cool!

As Zac once Said: "'Peace, Love, Happiness, and Bullet-Proof Marshmellows!!"

~$**NO WORDS TO DESCRIBE IT!~$**
Hey there Hanson fans! This book is totally awesome! I love the pix in it! The info is also a little bit different too! There are 16, yes 16 pix inside!!!! Is that cool or what? This author is AWESOME for a unautherized writer!

~Soni

P.S. This book rocked!!!! It also had funny stories about Zac and his bros!

This book will satisfy your Zac Fact Needs!!
Well, all I have to say to fellow Hanson fans is; if you haven't read this already...you better go out and buy it as soon as you can (if your local bookstore hasn't run out of copies yet!!) It has great behind-the scenes photos, cool tid-bit facts, and anything you wanna know about Hanson's drummer boy!!! (Beware of a little false info here and there)


Walking with the Wind: A Memoir of the Movement
Published in Paperback by Harvest Books (1999)
Authors: John Lewis and Michael D'Orso
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The best memoir I've ever read
I don't like memoirs. They're usually self-serving, ego-driven and full of cheap shots. Walking With the Wind is none of those. John Lewis and his co-author have crafted a marvelously told tale of the civil rights movement. Perhaps no one but Lewis, King and Abernathy could write about the movement with this scope. Lewis was there for all of it, from jails, to voting, to sit-ins. And he describes it beautifully with the perfect pace.

I think the book's best chapters are the ones that cover what happened in Selma. I've read a half-dozen histories of the civil rights movement and none of them have recounted the Selma story better than Lewis does here.

Lewis also gives us insight into several other movement leaders. Not even Taylor Branch (the Pulitzer-winning historian and journalist) tells us about Jim Bevel with this much color. Lewis tells fascinating stories about Diane Nash, Stokely Carmichael and the relations between SNCC and the other movement-leading groups. It's the kind of inside baseball a good memoir delivers.

I'm thrilled that I read this book. It has greatly contributed to my understanding of the civil rights movement.

Extraordinary account of the Civil Rights Movement!
This work is a well written account of one of the most tumultous times America has seen this century. Its vivid descriptions of the many facets of the Civil Rights Movement take you through the mundane and the monumental, and make you feel as though you are there. Through the touching recollections of his family, and the friendships that he made during the Movement, this compelling book gives insight to what makes John Lewis one of America's living legends.

A Captivating Accout by a National Hero and Leader
John Lewis tells the story of a time when America was at its crossroads. He was Destined to become a leader in the Civil Rights Movement from his humble beginings in Troy, Alabama. Congressman Lewis tells his story of 35 years standing steadfast with determination and never wavering efforts to bring about "The Beloved Family". "This book is a legacy to us all and should be required reading in all educational settings."


Net Privacy: A Guide to Developing & Implementing an Ironclad Ebusiness Privacy Plan
Published in Digital by McGraw-Hill ()
Authors: Michael Erbschloe, Jason Thompson, and John R. Vacca
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How to safeguard your e-business customers
The ubiquitous Internet is a double-edged sword. A major benefit is sharing information; a major detriment is the risk to customers of divulging private information. For e-businesses, therefore, privacy is a showstopper issue. This book was written to promote e-business success by helping organizations evaluate privacy needs, establish a privacy task force, use technologies to provide maximum protection, formulate privacy policies and procedures, implement and test privacy procedures, and monitor and modify privacy protection. This one's a winner--for companies that want to "win" at e-business.

General Comments
This book has a lot of information about security in a world where lots of people and businesses are using the internet to conduct business. Internet is a far reaching medium with lots of security concerns on the information that is spread through this medium. The book brings to readers' attentions the regulations that have already been put in place throughout the world especially in the US and the EU where the use of internet and data security issues have reached considerable levels. Projections on the use of internet as given in the book for the coming years are quite alarming that proves the need for implementing procedures to ensure privacy of information on the internet. This book provides guidelines with respect to implementing a process to ensure privacy of information transmission and storage in the internet. It suggests that the use of technology is not the only solution to provide privacy on the internet. The book suggests a process with multiple stages. These include doing a lot of research, performing audits, develop policies and plans, and finally implementing the project. With widespread use of internet by businesses and individuals in areas of healthcare, banking and finance, this book is a must. I highly recommend this book to individuals who are concerned with privacy of their information on the internet and to businesses that are required to comply with rules and regulations mandated by governments on information security in the Net.

A Great Book On Privacy Issues
In today's security conscious world, nothing is more important than the privacy of personal information being shared on the internet. Erbschloe and Vacca present a blueprint for developing net privacy starting with a 10 step privacy needs audit, developing the enterprise privacy plan and lastly the implementation of the plan. Full discussions of topics such as employee training about privacy issues, governmental and legal issues, monitoring the privacy plan once in place, security of laptops and telecommuting help the reader understand the scope of the problems and how to solve them. One issue, I had not thought about: privacy of shared customer data with vendors is instructive. Besides being an essential resource to businesses using the net, consumers should read this book to understand all the issues surrounding the safety of their personal information.


Music Scene - The Best of 1969-70
Published in DVD by Mpi Home Video (17 October, 2000)
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A must have resources for New Marine Aquarist
This was the second book I've purchased as I was recommended by various hobbyist whom I have lots of respect for. When I started reading this book, first thing I told myself "Wow, how little I knew". I would highly recommend anybody who is getting started with Reef Hobby. This book shows step by step on how to setup your first aquarium. Even as little detail as how to setup the Live Rock, how can you create tunnel with PVC pipe, setup equipment chart and so on. I say, this is a must have book

Best Book to Start With...
This is the best of several beginner books I've read on keeping a Marine Aquarium. It favors live rock for biological filtration (discovered fairly recently) that is much more natural and maintainable instead of keeping old style mechanical filtration. If you have just started doing your homework, and someone somewhere has recommended an "under gravel" filtration method to get you started, read this book first... let's just say you don't want to get too attached to your fish using the old mechanical methods. This book is not the end-all of aquarium keeping, just an excellent place to start.

Outstanding book for the beginner marine fishkeeper
This is a well-done book providing plenty of information about marine aquarium setup and maintenance. My mother's a librarian so I've read several books on this subject all of which seemed too trivial and uninformative or written for the professional reef tank hobbyist but this book seemed like the perfect fit for me. The author takes the reader step-by-step through the process of identifying and purchasing the necessary equipment to seting up the tank and equipment to choosing and introducing fish to the tank and of course, maintaining the aquarium. The book is very informative and should bolster confidence in a beginner looking to setup a small to midsize tank. The author pariticularly covers filtration methodologies very well focusing primarily on the highly regarded "Berlin" method. A must have for beginners and intermediate fishkeepers looking to setup a marine tank. I would recommend a more detailed book for specifically covering choosing and caring for different types of marine fish, corals, invertebrates, etc., but this is otherwise a great book.


Big Bang
Published in Hardcover by DK Publishing (1997)
Authors: Heather Couper, Nigel Henbest, and Luciano Corbella
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Theophany, the life and death of a girl prophet.
I read too much. I sleep poorly so I read, and I read so much I often feel I have read it all. I abandon most books long before I am finished because my attention has wandered elsewhere. When I do bother to finish a book, I seldom remember it. But I do remember Theophany, and Theophany still bothers ME! You don't forgot Theophany.

I literally read Theophany in one (very, very long) sitting because I just couldn't nail it. It was extremely interesting but it kept me totally off balance through the the entire experience. It is a rollercoaster ride of emotions toward the characters, from a fascinated adoration of Sarah, the heroine (an awkward, inadequate term here) and her family, to an intense hatred of the villain, whom I will let you meet for yourself. Michael Vines, the author, ignores the usual limits by allowing things to happen to his characters that just aren't allowed to happen elsewhere. The plot never goes where expected and the ending is not what you allow yourself to anticipate. One thing you cannot do while reading this book is relax. Or forget it after. I will be rereading it some day so I am keeping my copy. I strongly recommend it, but you will have to buy your own.

Spiritual Adventure
Super book! Theophany is an emotional and spiritual adventure. After reading a few pages, I loved Sarah and Josh. I couldn't wait to see what would happen next. I couldn't stop reading, except to try to recover my emotions. The story is going along beautifully, and then Mr. Vines sends a jolt to your heart. He does this several times. The humor and evil he adds to the story complete the adventure. Sarah and Joshua will be with me forever. I'm reading it a second time, and finding even more in it. I'd recommend it to everyone. I am anxiously awaiting the next book.

Theophany is wonderful
Theophany is a charming and touching novel, with a lovable main character that we quickly grow to care about a great deal. The story is so engrossing, that its not especially apparent that you are being challenged to think. Its message of spirituality, love and sacrifice, seem very apt in the manic, sometimes rather cold seeming world we live in. As Sarah makes her journey, we journey with her and see the light in humanity that Michael Vines obviously does. Its universality and hope will appeal to anyone of faith, or indeed to anyone who has faith in the human heart. I recommend Theophany highly


The Law of Insolvency (Sweet and Maxwell's Insolvency Library)
Published in Hardcover by Sweet & Maxwell Ltd (30 May, 2002)
Author: Ian F. Fletcher
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A very easy way to hit a golf ball
I've played for over 15 years and read at least 15 golf books. I understand kinesiology and I thought I understood the golf swing until I read this book. Redman, along with one of my alltime favorite golfers, Paul Azinger, simply explains a much better way to hit a golf ball. His method produces a much better chance for a square club face at impact and also produces plenty of club head speed. When I relaized how easy the swing really is, I was amazed. I had tried to coordinate swinging arms with turning hips and rolling forearms and that's just too difficult for most people to accomplish. I also purchased "The Azinger Way" video tape and it's a nice compliment to the book because you can see how repeatable Paul's swing is with all clubs. Buy this book, learn the system, enjoy it, and never read another quick fix tip again. I don't know why more teachers don't use this model; it's much easier to teach and easier to learn! By the way, Azinger's putting tips in the book and video are also excellent.

THE ONLY GOLF LESSON YOU WILL EVER NEED!!!
IF I HAD RED THIS BOOK AND FOLLOWED IT 30 YEARS AGO,I CERTAINLY WOULD HAVE HAD A LOT MORE ENJOYMENT PLAYING GOLF.THE BASIC TECHNIQUE THAT JOHN REDMAN TEACHES IS SO SIMPLE,THAT ALL YOU HAVE TO DO IS REMEMBER IT WHEN YOU SWING THE GOLF CLUB.I HAVE DROPPED 12 STROKES OFF MY SCORE!!!!

The Lost Art of the Golf Swing
John Redman teaches the golf swing in its purest form. His method has been popularized by golf greats Bobby Jones, Percy Boomer and Tommy Armour. His swing is sometimes called the "older" or "drag back" method because it concentrates on the passive use of the hands and arms. According to Redman the power of the golf swing takes place with the lower body, mainly a natural single axis swing around the spine with all of the power being generated by a level hip and shoulder turn. (Remember Percy Boomer's famous axiom about "turning in a barrel?") In contradistinction to this method most modern tour players and teachers teach a two axis turn. This is often characterized by the Jimmy Ballard lateral move. Unfortunately, this is much harder to perfect and physically coordinate than Redmans method. Subsequently, according to Redman many amateurs come outside the line and "over the top." Slice... slice... slice! Redmans prize student is the famous golf pro and major tournament winner Paul Azinger. Many illustrations of Paul's swing are included in the book. If you are looking for an easier more relaxed way to create club head speed and a golf swing that you can use for a lifetime, then you should order this book before your next round.


Writing With Hitchcock: The Collaboration of Alfred Hitchcock and John Michael Hayes
Published in Paperback by Faber & Faber (2001)
Author: Steven DeRosa
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Fair balanced presentation of Hitchcock-Hayes collaboration
When the auteur myth took root it managed to both change the stature of directors and displace a lot of talented writers. While there's no doubt that Hitchcock is still a giant in cinema, many of the books written about him tend to focus only on Hitch's contribution. DeRosa's book provides fair balance and recognizes writer Joh Michael Hayes' contribution to a fruitful collaboration. The four pictures that Hayes worked on (Rear Window, The Trouble With Harry, To Catch A Thief and the remake of The Man Who Knew Too Much)are all among Hitch's best work as a director. This isn't to suggest that Hitch didn't contribute to story ideas; he would frequently sketch out a general plot but writers like Hayes (or Ernest Lehman to name another strong Hitch collaborator) would be left along to write the script once the basic plot was discussed.

DeRosa knows his stuff and his research is exhaustive. I would have to liked to have seen more storyboard to script comparisons and comments from other writers and directors but that probably would have changed the scope of the book (and the focus). Without tarnishing Hitch's reputation, Writing With Hitchcock makes a strong case for the importance of Hayes contribution to Hitch's film.

After they had a falling out Hitch would frequently dismiss Hayes contributions to his films in print( such as in Truffaut's interview with Hitchcock. Hitch was generally pretty good about recognizing the importance of his collaborators)

Luckily that bitterness can't color the fine work of these well matched collaborators. This book along (with the inteviews Hayes granted for the DVD editions of their four films) finally puts it all into perspective. It also allows one to celebrate the great art and entertainment of Hitch and Hayes.

The Dark and the Light Side
With big thumbs up from the likes of Donald Spoto (Hitch's biographer) and Joseph Stefano (screenwriter of Hitch's "Psycho") there's no question Steven DeRosa's "Writing with Hitchcock" is compulsory reading for the serious Hitchcock fan. But written with a style both enjoyable and accessible, this book will entertain and enlighten anyone with even a casual interest in the movies, mostly because there's a darn good story here

The jumping off point for this story is when Hitchcock was getting ready to film "Torn Curtain", one of his less successful spy adventures. Hitchcock ignored pleas from those close to him to call on John Michael Hayes for a rewrite. The resulting film was a disaster.

The author then brings us back ten years to when Hitchcock himself called on Hayes to pen "Rear Window" The results were so successful, the director kept Hayes on board for the next three films, which include: "To Catch a Thief," "The Trouble with Harry," and "The Man Who Knew Too Much."

The author describes the making of each film, with particular attention to the writing, as suggested by the title, while always providing a sense of the ever-changing dynamic between a powerful producer-director and a young Hollywood writer, courtesy of interviews with Hayes himself, as well as other surviving crew members. The story of their breakup is sad, but typical of Hollywood, where many make the mistake of beginning to believe their own press.

DETAILED LOOK AT HOW HITCH AND HAYES DID IT
This book is really amazing. I thought that this was a very detailed book about John Michael Hayes and his rise to being a screenwriter, and how he came to work with Alfred Hitchcock. There are some great photos included that I've NEVER seen anywhere else before from Rear Window, To Catch a Thief, and more. I must say this is the best book that I've read about Hitchcock (and especially the best when it comes to talking about Rear Window). Whether you read this book for educational purposes or just pure enjoyment, you will be glad that you got it. I really recommend this to anyone that may wonder how a movie really comes about....how the REAL men do it!


Marketing Cultural Organisations
Published in Paperback by Oak Tree Pr (01 August, 2000)
Author: Bonita M. Kolb
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Entrepreneurs Build Brands on Shoestrings in Changing Times!
I found this book hard to grade, but easy to read. Stories are the best way for people to learn, and this book has six interesting ones (about Josiah Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Howard Schultz, and Michael Dell) describing entrepreneurs pulling themselves up by their bootstraps to create major brands. As a book of engaging business stories, this is a five star book. In terms of the insight you will get from these stories compared to the potential insight you should get, this is a three-star book. I compromised the two to come up with my grading.

If you want to learn about today's brand-building challenges, other books handle that subject much better. If you want to learn about how the Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Starbucks, and Dell businesses got started, this is your book. The material is handled much like historical fiction (except the facts are meticulously gathered and documented), and you will find the going easy and pleasant.

If you like Horatio Alger stories, you will find those here as well. I suspect that exhausted entrepreneurs on long plane trips where their computer batteries have run out will find this book helpful in recharging their personal batteries. As Winston Churchill once said, "Never give up." That's the key lesson here. Through trial and error, these entrepreneurs kept trying until they found formulas that worked.

The choice of examples is a little flawed. Five are consumer branding examples and only one is a business example (Dell). Of the consumer branding examples, you will find that most are about selling to the higher income people. That gets a little repetitive.

The explanation of the examples is also incomplete. Considering that this is a business book, there is relatively little financial information other than annual sales and occasional asset turnover ratios. Qualitative example are helpful, but they are more helpful with more pinning down. For example, when you see the profit margins that Wedgwood had, that explains a lot about why the company could afford such lavish promotions. Without similar information on Heinz, you wonder why he was so successful in making sales but went bankrupt. Presumably, he had low margins.

The photographs and maps in the book are a plus, and I enjoyed them very much. The book was printed on such high quality paper (similar to that used for diplomas) that the images are on the same paper as the text. This permits the book to have many more illustrations than similar-sized business books.

The point about earning trust in the book is easily explained. At the time when these entrepreneurs were getting started, their largest competitors usually provided poor quality products, sometimes had inappropriate brand images, often failed to offer decent guarantees, and typically acted in self-serving ways. Earning trust isn't too hard if others are scoundrels or incompetent. Above all, these entrepreneurs stood for decent human values, and got that point across in one-to-one situations. I'm not sure that point comes out clearly enough, even though it is certainly present in each example.

Those who think the Internet age is unique will find the comparisons to the beginning of the Industrial Revolution in England and the transportation improvements in the United States to be valuable contrasts. But each age brings its unique changes. Entrepreneurs should seek to grasp those changes, but also see what others have missed. I think that the Starbucks concept could have been successfully innovated in the late 1950s. It's just that no one did it then.

After you finish enjoying these stories, I suggest that you think about the values that your organization stands for. Are those values presented and delivered in ways that make your organization more trustworthy than any other? How else do you have to be superior in order to establish a burnished brand image?

Be serious about giving people the best you can possibly provide!

Building Trust by Being Dependable When Others Aren't
Stories are the way that we all learn best. Professor Koehn has provided six meticulously detailed ones about brand development by 18th and 19th century entrepreneurs (Josiah Wedgwood, H.J. Heinz, Marshall Field) as well as 20th century ones (Estee Lauder, Howard Schultz, and Michael Dell). Almost any reader will learn details new to her or him from these cases. Each example focuses on how important brands got started on a shoestring. The book has a major weakness in that the financial details of the six businesses are too sketchy to really help understand the economics of what the entrepreneurs did.

Wedgwood improved the quality of earthenware, and changed the way that the products were used by the wealthy and the aspiring. He courted the visible elites and royalty to inspire emulation by those who could afford the products.

H.J. Heinz offered quality and convenience at a time when most preserved food products were shoddy and women did most of their own preserving.

Marshall Field courted the carriage trade who could afford to pay top dollar for top quality goods and service.

Estee Lauder provided high quality cosmetics at more affordable prices.

Howard Schultz introduced most Americans to the latte, taking coffee from being a source of caffeine to a tasteful experience.

Michael Dell changed the business model for how corporations got their computing equipment, customizing for each one just-in-time.

Having been educated in both history and in business, it is clear that Professor Koehn comes at the problem more from the historical discipline than from the business one. As a result, the book will be most appealing to those who are interested in the origins of one or more of these brands, companies, or entrepreneurs. At this level, the book is five-star entertainment.

Business readers will find that relevant details are often missing. For example, Wedgwood staged very expensive exhibitions of his wares. You wonder how he could afford to do this, and finally learn near the end of the study that the company had enormous profit margins. H.J. Heinz is described as being very successful in a predecessor company, yet he goes bankrupt. Some information about his margins would probably have revealed that he had low margins. The information is not included. There are bits and pieces of ratios and annual revenue numbers, but the financial side of these examples is clearly underdeveloped. That's a shame, since they all built up important enterprises on a shoestring.

The choice of cases seems flawed from a business perspective. Five of the six are consumer products and services. Of the five, all appealed initially to high income people when good products and services were largely unavailable. Forming brands in such an environment is no great trick. Readers would have learned more about brand building from cases where the competition was fierce from people who were providing exactly the same choices.

As a result, from a business perspective, this is a three star book. I averaged the five and the three star ratings out to reach my four star conclusion.

After you read this book, you should think about how you decide which brands to trust, and how you go about establishing the trustworthiness of brands that you represent. What else is important before trust can be earned? In particular, pay attention to the significance of establishing improved business models (something that all six entrepreneurs had in common).

Make your brand stand alone in its desirability in the eyes of all who see it!

"Brand New"-- A fresh look at branding and entrepreneurship!
Brand New is a brilliantly written book about entrepreneurs, brands, consumers, business history, and socioeconomic change. The book explores these subjects through the examples of six entrepreneurs-Josiah Wedgwood, H. J. Heinz, Marshall Field, Estée Lauder, Howard Schultz of Starbucks, and Michael Dell-and the brands and companies they created during times of economic and social change: Wedgwood during the Industrial Revolution, Heinz and Field during the Transportation and Communication Revolution of the late nineteenth and early twentieth centuries, and Lauder, Schultz, and Dell in our time.

Koehn is a perceptive historian and biographer as well as an astute analyst of brand creation, entrepreneurship, and organization-building. She explains how the entrepreneurs in her book were able to understand the economic and social change of their times and anticipate and respond to demand-side shifts. This understanding, she argues convincingly, enabled these entrepreneurs to bring to market products that consumers needed and wanted and to create meaningful, lasting connections with consumers through their brands. Koehn also focuses on the importance of these entrepreneurs as organization builders who understood that their success depended on developing organizational capabilities that supported their products and brands. Her book is very well-researched throughout, and uses primary archival documents extensively in the historical chapters on Josiah Wedgwood, H. J. Heinz, and Marshall Field. Koehn also brings her entrepreneurs and the stories of how each built his or her company and brand to life with her talent as a biographer and historian.

The book's emphasis on drawing lessons from both past and present offers many valuable insights for those interested in coming to a better understanding of brand creation, entrepreneurship and entrepreneurial management, and organization-building. Koehn's emphasis on the demand side of the economy and on entrepreneurs and companies making connections with consumers through the brand distinguishes her book as an important work of business scholarship on brands and entrepreneurship. A lively, interesting, and engaging read, Brand New is also valuable reading for anyone interested in business, economic, or social history or biography of business leaders. I highly recommend it!


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