Related Subjects: Author Index
Book reviews for "Dowling,_Thomas,_Jr." sorted by average review score:
Web Advertising and Marketing, 3rd Edition
Published in Paperback by Premier Press, Inc. (21 September, 2000)
Authors: Thomas J. Kuegler Jr., Paul J., Jr. Dowling, Brent F. Taylor, and Thomas J. Kuegler
Amazon base price: $34.99
Used price: $3.50
Buy one from zShops for: $5.00
Average review score:

Impartial review?
Chris Yeh is Mr. Kuegler's partner at his consulting firm.

I would question the objectivity of the previous review.

Please also place no credence in my rating of five stars, I have yet to receive my copy.

A clear and practical guide to an often-confusing industry.
The web advertising and marketing is extremely confusing. Almost everything I've ever been told has been a lie. In sharp contrast, Kuegler's book tells hard truths, backed up with very specific examples. He focuses on companies and techniques that have flown below the mainstream radar screen, and delivers information that any marketer or entrepreneur can use.

Related Subjects: Author Index

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