As a financier I found this book to be instructive, informative and specific. The Author sticks to what matters to a business owner, rather than what a bean counter would find interesting.

Using simple pro-forma financials to illustrate the effects of utilizing different stategies, Diener sheds light on the seemingly secret systems of business finance, and translates through the jargon of the trade. A must-read for any business serious about obtaining financing.