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Used price: $13.95
Collectible price: $21.87
Buy one from zShops for: $19.95
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List price: $39.95 (that's 30% off!)
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Used price: $22.75
Buy one from zShops for: $25.00
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Used price: $10.98
Collectible price: $21.06
Buy one from zShops for: $12.25
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Used price: $9.95
Buy one from zShops for: $12.51
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Used price: $0.36
Collectible price: $2.07
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List price: $26.95 (that's 40% off!)
Used price: $13.00
Collectible price: $63.53
Buy one from zShops for: $13.99
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List price: $49.50 (that's 30% off!)
Used price: $9.57
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Patrick Koestal
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Damon, Toronto
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List price: $49.99 (that's 30% off!)
Used price: $7.93
Buy one from zShops for: $7.94
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The story begins before there was an Army Air Corps, with a history of flight from the pre-Wright Bros. era. The progress in aircraft, the men who built & flew them & the role of air power in military strategy are extensively covered.
The highlights of this book are the hundreds of wonderful color photos from the U.S. Air Force museum. Close-ups of aircraft, engines, cockpits and aviation art take great advantage of this unique resource.
Combat is not ignored however, as the Air Force's role in every major conflict is detailed with many action photos. This is a comprehensive and complete history of the highest quality.
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Collectible price: $25.50
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Once I started reading "Triggers" it was like reading it all over again, word for word. Sugarman has taken entire chapters from the first book and inserted them into "Triggers".
"Advertising Secrets of the Written Word" covers all of these triggers and a whole lot more, therefore it is a much better book. I love Joe Sugarman's work and enjoy reading his books, but I believe you'll be much more satisfied with the first one.
Hope this helps!
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You see, I knew about Joe Sugarman from many other legends in the industry. Joe himself is a direct marketing, advertising & sales legend.
I was not disappointed with his book; it was terrific! Easy-reading chapters with real life stories that highlight and epitomize a specific sales theme or technique.
If you are in sales, regardless of what you sell--products, services, ideas--you can't afford to miss this book.