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I have ordered and read at least 4 different books on copywriting and advertising in the last year. Most of the books have good ideas, but none of them describe the methods of writing headlines the way Caples does. He spends 4 chapters on it and let me tell you when he is finished you will know it cold! Personally that would have been enough to sell me on the book, but he doesn't stop there. He talks about scientific advertising to make sure you are writing ads that sell and not waste money. In addition, he talks through how to write the first paragraph and how to structure the copy. Finally, he spends time to talking about how to improve the selling power of copy.
Since I have read this book my ability to write copy has reached a whole new level. If you are in this field or responsible for writing copy I would advise you that this is a book you MUST own.
And that's the premise of this book--ads that are going to work; ads that will bring in customer response; ads that will produce sales. Sometimes you see advertisements with clever copy. But this book shows you how to write headlines, use effective copy, and properly use graphics that will help you SELL a service or product.
In most advertising books, you get clever ideas on ads. Some of those ads may have worked, and some may have flopped. If you want tested advertising methods, then get the book "Tested Advertising Methods". If you want one book that will show you how to sell a product or service, then get this book.
Is you're serious, RUN, don't walk to the checkout and pickup this incredible book. You'll pay guys like Dan Kennedy hundreds and even thousands of dollars for this advice...but it's all right here! Good stuff!
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This book is a joy to read. It's written in a style that is exceptionally straightforward and sensible. Unlike other titles in this genre, this text is exceptionally complete - I think beginners and advanced router enthusiasts will find it equally insightful.
Although I have to admit that I am a beginner, I can't imagine there is anything you would find lacking in this book's content.
The diagrams are superb, and the content is comprehensive.
Kudos to the authors for writing an excellent book that has helped demystify this topic so painlessly!
List price: $29.95 (that's 30% off!)
I greatly enjoyed the slang words the old ballplayers used. They taunted rookies by calling them 'bushers'. One player warned another (speaking of Nap Lajoie) 'Watch out for the Frenchman.' Priceless!
Outside of the words, the stories themselves paint a glorious picture of baseball at the beginning of the century. The lesser ballplayers, the Hans Loberts and Chief Meyers', give their impression of the all-time greats; Wagner, Lajoie, Mathewson, Cobb, Jophnson, Bender, Waddell, and Shoeless Joe. Much of what we now know about these legends came directly from the recollections in this book. This is a baseball treasure and belongs in every serious fan's library.
Packed with stories from legends Goose Goslin, Harry Hooper, Joe Wood, Hank Greenberg, Sam Crawford and others the spirit of baseball past comes to life. Ritter's ability to bring baseball alive is nothing short of spectacular.
Probably the best baseball book I have ever read, The Glory of Their Times, is more than a amazing collection of stories. You'll read about how baseball has transformed from a love of the game to love of money.
Each story has so much packed into it that I found myself re-reading each chapter just to make sure I got everything. I am so very proud that I have had the opportunity to read and review this extraordinary work on baseball. Thank you so very much Lawrence Ritter!
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If you're looking for a book to help you with the physical part of the game, then this book is probably not for you. "EG" deals primarily with the cerebral aspects of the game and gives the golfer mental keys to follow. Especially helpful was the last section of the book which describes a number of exercises that can help the average golfer. I particularily enjoyed the section where the Shoemakers compare the ideal golf swing to the "act of club throwing". What other instructional book can you think of that has ever encouraged club throwing? You'll have the read it to believe it!
I'm sure some golf "purists" will shake their heads in amazement at some of the information in this book, but if the book is read with an open mind, then I think some benefits can be achieved.
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The explanations are clear, the advice practical. A good balance is struck between necessary detail and non-technical information. Other books cover the topic in greater detail, but they are all aimed at color geeks rather than working photographers and printers.
Color management always seemed like an arcane science. While Colorsync is in its 4th iteration, we have yet to see some sort of a definitive manual from Apple.
Real World Color Management puts all these to rest. It's not a color book for color scientists. This is a book for people who are interested in how color interacts between what they see through their digital cameras, what they on their screens, what comes out of their printers.
There are sections that cover profiling devices, the software and hardware used to profile, how color management is implemented in the Macintosh and in Windows systems, and in the most popular graphics applications (Adobe, Macromedia, Corel). There has been a gaping silence from Apple, from Microsoft, from Epson (and other printer manufacturers) on how to use color management, on how to get good color from input device to output device. This book addresses that.
This book answers most of the questions I had on color management. Color management is no longer a mysterious black box in which you see the input and output but in which you have practically no idea what happens in between.
This is the definitive book on color management.
Right off the bat I found the section on callibrating your monitor and evaluating the resulting callibration and profile very useful. Included tips for getting the callibration "right" that I have never seen elsewhere and were very helpful. There are similar discussions on input devices (scanners, cameras) and output devices (printers). And there is much more. Well worth the price.
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Shinji obviously has some major issues, and with a father like Gendo Ikari, it's understandable. The tension between father and son is so strong; in fact the interactions/conflicts between all the human characters provide a quiet turbulence throughout the story.
One complaint, however: Evangelion is Sadamoto's first full-length manga, and it shows. Although most of the artwork is certainly up to par, the fight scenes between the evangelion and the angel in Vol. 1 were difficult to follow. Perhaps for someone who had seen the anime, this would be not so much of a problem, but since I'm not too familiar with the Who's-Who of Big Honkin' Robots, I couldn't always figure out who was hitting who. Otherwise, Neon Genesis Evangelion is an excellent story and highly recommended for those who like something that's stretch their minds.
If you like sadness, comedy, really cool robots, high-quality drawings and very good characters, this is the series for you!
The story: Shinji Ikari is summoned to NERV headquarters, a research organization. When he arrives, he finds out he has to run one of the robots, Unit- 01, to protect the city from monsters they call "Angels".
The main reason I liked this series is because the characters are really great. When I read a book, and the characters stink, I really don't get much out of it. When, like in Neon Genesis Evangelion, the characters are great, it really makes the story better.
There are 6 volumes in this series, so far. It isn't finished yet. I want the next to come out so badly!
This is a series that you should definitely consider buying.
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This is a superior book and one of the best written about World War II.
The highest scoring Japanese ace to survive World War II, Sakai's book was the first of its kind--a first hand account from the "enemy's" persepective. It was astoundingly popular and Sakai became somewhat of a hero in the United States (to this day he receives countless letters, all of which he answers). [Note: Sakai died of a heart attack in October of 2000.]
His story chronicles the rise and fall of not only the Japanese Naval Air Forces, but Japan itself. The thrill of victory and the bitterness of defeat are crystal clear. It is amazing that a story translated from one language to another can be so vivid and engrossing.
For a brilliant history lesson about the Pacific War during World War II that will keep you on the edge of your seat, this is the one. Through it all, you are there with Sakai be it in the cockpit or on the operating table. The "Classics of Naval Literature Series" version is superior to all others (for reasons explained in its FOREWORD). Highly recommended.
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I highly recommend that the reader keep a couple of sticky notes and a pencil handy. Be sure to compile a list of names and a brief description for EVERY character introduced...you'll need this reference as events unfold.
The book cover/binding itself is rugged and can take a serious beating. For any story that's this compelling and 1400+ pages, the quality of the book itself becomes important since you don't finish such a long story overnight. My book survived the London subways, streets of Paris, German autobahn and my luggage to/from Ukraine--all without any problems. The font is larger than any paperback (or hardcover for that matter) and is easy on the eyes. As with any Modern Library production, the quality of this book is exceptionally top notch.