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THE TENDING INSTINCT is a powerful, transformative read. It deals with both old & new ideas about community, society, morality & how women & men think about their lives, how we interact & cope with stress.
Very good stuff! Well written, well-researched, informative & everso interesting. You will find yourself nodding & saying "Of course! I knew that!"
In marketing, the discipline in which I work it is quite evident that the world of consumer commerce revolves around the tending and befriending instincts of woman. Taylor grasps the fundamental principles of marketing better than all the commonly used textbooks. The reason is they all start out from the Darwinian perspective that humans are at core selfish. If the human brain was a computer that was programmed by evolution then the dog-eat-dog perspective might be tenable. However mammals tend their young - they have to, so the urge to nurture is a necessary part of human nature. Taylor makes it abundantly clear that it is a feminine trait - not masculine.
This book is excellent at explaining the connection between befriending and stress. It makes an excellent companion book to Hrdy's book "Mother Nature," an anthropologist, also from UCLA, that explains more details about lactation and mothering.
For woman readers this book should be inspiring and validating. For men... well it is sobering and in spots embarassing.
Thank you Shelley!
Used price: $36.00
Taylor is synthesizing, spanning disciplines to draw together different strands of research in biochemistry, psychology, and other arenas, to propose they demonstrate human beings are overridingly a tending species, a nurturing species. Success, for h. sapiens, is existing in a strong network of support, giving and taking as one's needs require. Our most successful humans are those who inspire, those who persuade, those who build coalitions to achieve a good for the entire group.
Fascinating stuff.