This book is full of very useful information on how to get viable leads at Trade Shows. But what is really unique about this book is how funny it is. This book is wacky and a hoot to read! I had many occurrences of "lol" (laughing out loud). It's easy to read, has lots of cartoons and some fun exercises.

As funny as it is, it's done deliberately to keep your attention so you can learn the process of working trade shows as effectively as possible. The author teaches an 8-step plan for getting leads and closing sales at shows. For example, I thought my main responsibility at a show was to give each visitor my undivided attention for as long as he or she had questions. Not so according to Matt Hill. I was ignoring other people, and possibly better leads, by not qualifying visitors in a more systematic way.

With budgets so tight for conventions these days, this book teaches you how to get the most out of trade shows. I find myself picking it up before I travel to each convention to make sure I'm in the right frame of mind to get the most out of each show. I bought copies for my employees as well. A gentle, fun reminder that their boss does expect them to bring back some viable sales leads.

This book presents ideas that help make a trade show more productive for any company. We ended up with many more qualified leads and our people spent time with customers who were ready to buy. I should mention that we also contracted The Hill Group (Matt Hill's company) to do some on-site training with our staff. The training was educational and fun.

If you are going to spend money exhibiting at a show, take a look at this book and make sure you are getting the most out of your investment. You should also consider his on-site training.