Related Subjects:
Author Index
Book reviews for "Cutlip,_Scott_M." sorted by average review score:
Annotated Checklist of the Birds of Arizona
Published in Paperback by University of Arizona Press (1982)
Amazon base price: $21.95
Used price: $7.80
Buy one from zShops for: $10.52
Used price: $7.80
Buy one from zShops for: $10.52
Average review score:
The Best Guide
Great little book on Paris
This is a great little book on the City of Paris but it is not the kind you read through once and then leave on the shelf. You will probably want to read parts of it at first and then keep returning as your interests and perspectives change. It won't be very useful as a guide book and will be enjoyed most by those who have already been to the City of Lights and loved it (who wouldn't love Paris?). What Kerper has done is compile a number of articles from just about everywhere and publish them in a single book. I didn't count them but there's a great big bunch of them. All of them are well written and some are by well-known writers ... James Baldwin and Saul Bellow, to name just a couple. All are done with the idea of bringing you closer to the spirit of Paris or to reveal a specific dimension of the city's inner life that may not have been so obvious to the reader. The arrangement is by theme, and before you get to the articles there are 74 pages of practical information that is, frankly, a lot better than what you find in some guide books, and it is all arranged alphabetically from accommodations to yellow pages. If you like having books with heart and soul (and maybe some wine and cheese) in your personal library, don't miss this one.
Many Views of Paris
I love all the information Barrie Kerper has gathered in this lovely collection. Not only is the travel information very helpful, but the articles she has chosen help to give a traveller more than just the sights of Paris to look forward to.
Effective public relations
Published in Unknown Binding by Prentice-Hall ()
Amazon base price: $
Used price: $4.39
Collectible price: $14.99
Used price: $4.39
Collectible price: $14.99
Average review score:
Thorough Public Relations Intro
I must concede to being a fan of Cutlip's and Broom's work. I was deeply interested to see what they would update and change in this seminal work from their previous edition, most notably anything in the area of extremely cost effective public relations, especially as clients are demanding more and better public relations counsel for less money. While the 8th edition does not disappoint, nor does it rise above all expectations. For one who is a neophyte in the area, then I strongly suggest this work, as it provides one of the most comprehensive overviews of our industry that I have ever seen. For myself, I felt the book needed more coverage in the cost effective area. I found that coverage in Michael Levine's Guerrilla PR: Wired, which addresses the burgeoning need of attaining strong coverage without blowing the budget. Overall then, while I recommend this book, I cannot do so without some reservations. Nonetheless, I look forward to reading the 9th Edition.
Eat, Drink and Sleep P.R.
Read this hand in hand with Michael Levine's "Guerrilla P.R." and "Guerrilla P.R. Wired", and you will even start to dream like a P.R professional!
The lifeline
Every day of my working life I use this watershed book.
Public relations is an area where theory,practice, and ethics are so close to the surface that the practitioner weighs them every day with every project.
I couldn't survive professionally without this.
KISS Guide to Managing Your Career
Published in Paperback by DK Publishing (2000)
Amazon base price: $18.95
Used price: $7.19
Buy one from zShops for: $8.98
Used price: $7.19
Buy one from zShops for: $8.98
Average review score:
No reviews found.
A Public Relations Bibliography
Published in Hardcover by Univ of Wisconsin Pr (1965)
Amazon base price: $20.00
Used price: $21.75
Used price: $21.75
Average review score:
No reviews found.
Public Relations History: From the 17th to the 20th Century. the Antecedents (Lea's Communication)
Published in Hardcover by Lawrence Erlbaum Assoc (1995)
Amazon base price: $69.95
Used price: $6.99
Buy one from zShops for: $7.39
Used price: $6.99
Buy one from zShops for: $7.39
Average review score:
No reviews found.
Relaciones Publicas Eficaces
Published in Paperback by Gestion 2000 (2001)
Amazon base price: $61.00
Average review score:
No reviews found.
Related Subjects: Author Index
Search Authors.BooksUnderReview.com
Reviews are from readers at Amazon.com. To add a review, follow the Amazon buy link above.
This guide takes the unusual route of researching previously published articles and stories, colating them into themes, citing references and listing bibliographies. The editor of the guide, Barrie Kerper, is a keen researcher and for the small price of the guide, you can benefit from her efforts. For instance, besides the usual notations of the famous Michilin starred restaraunts of Paris, there are articles here about the best places to buy bread in the neighborhoods, or the best ice cream. The point is, traveling does not have to be about draining your bank account, but about living like the locals, even if only vicariously.
I am a notorious and obsessive planner; before going on a long-anticipated trip, I start doing my research. I plan site-seeing routes, shopping trips, where to dine, and where to people watch; but what I cannot plan is what the destination will be like, what my response will be to all the scenes around me. The Collected Traveler gives me more insight into the reality of Paris than any I have ever read. And true to form, I am starting to obsess over all the new things I have learned. One thing I know for certain is that this book will travel with me when I go to Paris.