Bob Bly has hit the cover off the ball again! This book is a no-nonsense, roll-up-your-sleeves, hold-your-hand-from A-Z look at how to make more money selling your products or services via Direct Marketing. There are many "how to" books out there that tell us what to do, but not HOW TO DO IT! This is not one of them. You will quickly learn "insider" tools and techniques that bring home the bacon no matter what you're selling. I have highly recommended Bob Bly's nuts and bolts books to my business clients for years and this one is no exception. In fact, it's a no-brainer investment. Go ahead, click the "Add To My Cart" button now -- and start swinging for the fences!

Whether you are new to DM or a 10 year veteran, Bob Bly's Complete Idiot's Guide to DM is the right resource for you. This book cuts to the chase by presenting simple, easy to understand topics. And, it is very comprehensive. If you are a novice or a seasoned professional in need of an update, I highly recommend this book.

Robert Bly does it again in this excellent, easy-to-read book. I read it over one weekend and couldn't put it down. The language is simple, direct and honest. Examples are practical and compelling. For me, it was especially helpful because I have been engaged in Internet marketing for years and thinking about diversifying into direct marketing (DM). Well, after reading the book I realized that I have successfully executed a number of direct marketing campaigns, using the Web as a direct response tool. Additionally, he gave me new ideas to put to use and the confidence to break into new forms of the discipline. Whether or not you want to get into DM, or are a seasoned veteran, I recommend this book to broaden your knowledge base. It will certainly help you design and execute more creative and profitable campaigns, and improve your marketability in the profession.