An amazing book. Insightful and full of vision. But at the same time it gets down to brass tacks and tells you how to close sales. It is a fun read and easy to follow. If you want to know how to win at selling today this book is for you.

Josh Gordon is a marketing genius. This book offers great insights into selling in the New Economy, but get this: a lot of the ideas he presents are not new. What is new is the unique perspective and packaging he offers. He takes the old and the new and makes them make sense together. I found it important for my own selling strategy but don't expect every page to be full of new ideas you haven't heard of before.

I liked it a lot. Simple and fun to read. Lots of good ideas.It makes you think.

Like most of the Totem Introducing series, I thought Introducing Baudrillard was going to be not quite in depth and truely lacking. Where Introducing Postmodernism was medicore but attempted to go in depth, Introducing Baudrillard is consistently shallow.

My main gripe is the lack of clearity, and it's illogical plot of Baudrillard's philosophical development. And the way book is written is flat out horrible, which makes the whole read incomprehrensible.

If your an undergrad student looking to learn about contemporary and postmodern philosophy like myself, well FORGET INTRODUCING BAUDRILLARD!

The "Introducing" series are very effective in my view because they both go in depth with the critical theories or foundations of a certain thinker and go through their less significant points. I think seeing all the points without sustaining all belief into the ideas of a person like Baudrillard is great by not getting too caught up in their claims. "Introducing Baudrillard" compares his significance as a thinker to other contemporary and past philosophy very well and being familiar with the intensity of Baudrillard's claims is well worth the time and money.

Ignore the above - like all the books in the Introducing series, this is an exceptionally coherent and successful overview. The format is particularly appropriate and successful in the case of Baudrillard, and it is possible for the intelligent reader to grasp all his key ideas. The best introduction to his thought.