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It was a good read. Cosell was at a point in his life where he could afford to be especially candid. The title "I never played the game" incidentally refers to both that he never played sports but also he never played the game with ABC executives or the sports hype.
Cosell is right in that he never got the respect he deserved from the public and the other sports commentators. Cosell was just the type of guy people loved to hate, but deep down I think most people loved cosell. He always brought out the emotion in any sporting event. He always had the uncanny ability to draw people in without hyping. Monday Night Football was never better when Cosell was the announcer in the early 70's.
This book is good and bad. The bad part is that Howard writes it and therefore Howard covers only what he wants. He picks out about 5 themes and covers the story from his perspective while overlaying his importance and how these events may have led to his eventually leaving network sports. For example, the first quarter of the book is an in-depth analysis of the Raiders leaving Los Angeles and Al Davis' fight with the NFL. Howard does a good job covering this issue from an intelligent standpoint but feels compelled to consistently drop names and inform you of his importance in the story. The most compelling part of this subject, which is further covered later with the section on the Jets and Giants leaving New York, is how it plays out in today's culture of sports franchises still successfully blackmailing cities and states. At least in that perspective, Howard was correct.
In addition to NFL franchise moves, the other big story is NFL Monday Night Football. Fans today have no idea how big this was for football to be carried on the weeknight. Howard Cosell was perfect for the role. He was clearly the most hated man in America. Brass, cocky, controversial but always wanting to open his mouth and have everyone listens to him. My fondest memories of Monday Night Football is Don Meredith and his comedy. It was worth watching just to listen to Don. Frank Gifford was the ballast, the middleman compromise between Frank and Don who made everything run smoothly. Howard was like the nerd who never fit in but felt like he needed to lead the show. And actually he was pretty good at it at times. Eventually Howard self-implodes. Struggling because all the print media hates him, his partners don't like him, but self-delusionally believing it's everyone else's fault, he asks to be removed from the show. And with this change, Howard leaves the spotlight but doesn't seem to ever get comfortable without the light on him.
Howard was an intelligent, complex man who had a huge desire to be loved. Probably what he should be known for most is his complete devotion to his wife. When she died in the mid-90s, Howard was just lost. Basically his life was over except for dying.
Other stories covered in this book are his reason for walking away from boxing coverage as well as his personal history with Ali, Ray Leonard and O.J. Simpson. In summary, this is a book of stories that are interesting to Howard, not a biography. But it does give good insight into the man. I recommend this book for anyone with interest in sports, the 70s, or television history.
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And rightly so. The man clearly has a huge ego, and his self-aggrandizement oozes off every page, often with hollow qualifiers like "I don't mean to brag, but..." He claims to be a close friend of nearly everyone. And he makes weighty accusations and statements in the name of telling it like it is. One particularly egregious one (though correct, in my opinion), regarding the toll a baseball superstar's gambling scandal took on the late baseball commissioner and good friend of the author- "There's little doubt that Pete Rose was a factor in the death of Bart Giamatii." Ouch.
Kudos to Cosell for attacking sacred cows. It really was refreshing to read someone put athletics' big-mouths and butt-kissers in their places; I just wish I could have seen and heard Cosell do the same live. Cosell was a champion of a lot of important aspects of sports and sports reporting that are resolved nowadays, unpopular, or foregone conclusions. For example, Cosell advocated that sports reporting is as important as other news reporting, and demands the same scrutiny and lack of bias. He was a tough critic of college sports programs and coaches, particularly those which turn a blind eye to the delinquency of their players, and those whose reverence of sports undermines their institutions' dedication to academics. He was a staunch promoter of minority representation in sports management and ownership. He believed boxing suffered from a lack of consolidation of leagues, and from the influence of crooks like Don King. He squawked about the mob's influence in professional sports.
I wish Howard was around today to give the world his take on the current state of sports, but- alas- he passed away not long after this book came out (1991). That this book is so dated is a sad commentary on today's sports scene- everything Howard lamented more than 10 years ago in print (outrageous sports salaries, gambling and numbers in sports, sports figures engaged in criminal pursuits, biased reporting) exists tenfold today. Heck, Mike Tyson alone is enough to make any sports enthusiast wince and long for the good old days... [Incidentally, in Howard's words re. the biting one circa 1991, "I think [Tyson] needs professional help from persons expert in the field of mental health."]
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Logic aside, the plot moves along fairly well, and I would not consider Hell House a bad or unreadable book at all. That being said, however, the dialogue often sounds quite forced, and more than once I found myself saying "Oh, for Pete's sake," as a particular debate ran on and on with characters repeating the same arguments ad infinitum. I can't say the characters weren't reasonably well developed, but some combination of their descriptions and the commonly stilting dialogue combined to forestall my efforts to suspend my disbelief and let myself really be drawn into Williamson's story. The relationship between Laura and Ben also holds no real spark, making Williamson's occasional use of love scenes seem somewhat annoying and out of place. This novel could be considered ghost-like itself because there really is little of substance here upon which the reader can take hold. Horror House can serve as a nice diversion, but in the long run it proves quite forgettable.
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But the worst had only begun. He couldn't sleep. He saw Howard in his dreams. When he awoke, Howard was everywhere--at the bus stop, on his personal computer, at his favorite bar.
Now truly desperate, Lipton suddently realized that there was only one way to survive. He had to stop Howard Cosell.
How will he do it? Does he succeed? All sports fans still want to know.
Heavy handed, yet delicate......