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It's somewhat academic reading, with lots of footnotes on studies cited... but at least you feel he has done his homework. I found most interesting the less-academic aspects, like the inside baseball of the cat-and-mouse between the press and politicians: the techniques politicians use to get better coverage, to spin, to set the agenda and frame the debate, and to advance their policies... and the bargaining, the tricks, and the compromises journalists use to get the inside dope.
"Crosstalk" is packed with facts, charts, interviews, endnotes and references. It is meticulous in its methodology. Many of the observations about the 1992 election are useful in observing the current (2000) race.
"Crosstalk's" major shortcoming is that it is unnecessarily dry. A campaign is full of anecdotes, has a natural story line, and many dramatic moments. There's no reason, except possible maintaining academic propriety, that the book needs to read like a biological journal. The human element is injected through interviews with voters, but the effect comes across like the voters are specimens. They come off as amusingly ignorant.
But "Crosstalk" is not about narrative. It's about political science. And it serves its purpose well. While "Crosstalk" may not make the short list of political pleasure readings, it should be right up there as a source for academic purposes.