This book is a history of the Pabst brewing company until just after prohibition when the company went from a family managed company to a professionaly managed company. It also details how a company can exploit a new technology to expand market share and improve profitability. Fairly detailed sales,expenses and P/L records from the late 1800's through the mid 1900's are included.

Cochran's 1948 book "Pabst Brewing Company: The History of an American Business" is just about the most thorough and detailed book ever written about a brewing company. The author had access to the then-complete Pabst archive of records and correspendence throughout the company's history (the archives have since been scattered, lost, discarded, etc.). A fantastic account of the rise of a great 19th-century brewing empire.

It was fantabulous, and it moved me. I definitly loved the soundtrack and the character choices that were made. I would like to meet the woah-man who wrote this masterpiece of literature, and bear her children for her. You know Freddie Prinze Jr should read this, he would really appreciate the robustness, the comedy and tragedy, and who the hell doesn't love a good time line? Enjoy your stay, folks. FIVE stars!