Seemed very shallow as though it was written for 1 purpose only, to sell. Nothing but a bunch of anecdotal stories that have aleady been recounted over and over again in your standard MBA program with a sampling of Public Speaking 101 class thrown in. Kind of like being invited to dinner, expecting a big t-bone steak and baked potato, and only getting salad. I think the author would approve of that imagery

The most effective leadership messages speak to people through three channels -- factual, emotional and symbolic, according to Crossland and Clarke. Their advice to build all three channels into your communication makes great sense. The book offers lots of practical ideas and engaging examples to help you do just that. It's everything I look for in a business book -- a useful concept, hands-on ideas for implementing it, and an accessible presentation. Great info, great value.

"The Leader's Voice" reveals how to change static communication and poor performance into dynamic communication for extraordinary results. A manager speaks to only ensure the job gets done. The leader's voice uses facts, emotions and symbols to motivate and create change. A leader carries out authenticity, and foresight to not only get the job done, but to also promote a willing to go the extra mile. Providing plenty of proven examples from leaders throughout history, with the ABC's of leadership, "The Leader's Voice" equips the reader with the necessary information to remove any obstacles preventing success.

Boyd and Crossland practice what they preach. Their written communication style is direct and to the point, with the determination to make a difference. Using the pictures to stir emotion, the various type fonts to personify symbols and the straight facts from the lives of other leaders immediately captured my attention. They did a fantastic job organizing the material and appealing to my creative core. I would recommend "The Leader's Voice" to anyone attempting to motivate a crowd of one to one hundred and one or more.

Now let me reflect . . .

I used to complain about my mother fixing so much tuna casserole. Her response, "There are alot of starving people in the world. You should be thankful we have food on the table." When my father knew I didn't feel as smart as my sister because of my grades, he would tell me, "You're intelligent. You just need to study a little longer." And when I cried after being hit by a car, my grandmother's words consoled me with, "If God looks over the sparrow, surely he'll take care of you." These voices addressed me with emotion. These voices encouraged me with facts. These voices motivated me with symbols. I now realize these are the voices of the leaders in my life.