Ivan Chermayeff and Tom Geismar are two legendary figures in the world of corporate identity. They created many well-known designs beginning in the 1960s and continuing through the current time. This book is simple in design - mostly one logo per page - but the overall impact of the book is powerful. While the reader will recognize many of the logos shown here, he (she) will come away with the understanding that the best marks are simple. Simplicity works. I buy many design books each year. This is one that I'll treasure for a long time to come.

Chermayeff & Geismar is one of the world's top corporate identity consultancies. This book shows their work over many decades, and even though the "in" styles of logo design have changed greatly since the 1960s, the work shown within these pages is highly inspirational.

The quality of the designs shown for both large and small clients is a testimony to the firm's high standards. Simply stated, the book should be on every logo designer's shelf.

I think this book is a fairly good inventory of design works by the giants. Some of the works displayed have dated and it seems there could have been better editorial choices. Nevertheless, i think its a good starter for the begginer, and is a fun way to kill an hour.The print quality is exellent, giving vivid colors, but the cover design is...well- a shame.

This book is exactly what I hoped it would be: a visual parade of the works of designers who are arguably considered superstars in graphic design.

The various graphics are seen applied to print (magazine/book/poster), signage, film and sculptural media.

The examples span several decades, from the early 40s to the mid-90s. The great thing about seeing superb design in the years before the 1980s is that design during that period was accomplished without the use of computers; as a result, greater emphasis was placed on composition, shape, typography, color and imagination. The result was design that was simple, bold and highly communicative. It's a far cry from the over-stimulated design that almost everyone with a computer is capable of producing -- and has.

The back of the book contains an index to the graphics with a descriptive label and the year in which each was produced. Each designer's section starts off with a few paragraphs of introductory text, and ends with a brief bio.

The graphics are displayed one per page, and speak for themselves. Designers should pay attention to the message in this body of work.

Great works by the great designers, including my fav. Saul Bass's anatomy of a murder, it's simply a designers inspiration in carry size.Don't strain your eyes - it's picture only.

This book brings unexpected laughter each time I go through it. Cherayoff has a wonderful eye and a great sense of humer. The images are brilliant.