Related Subjects: Author Index
Book reviews for "Cespedes,_Frank_V." sorted by average review score:
Concurrent Marketing: Integrating Product, Sales, and Service
Published in Hardcover by Harvard Business School Press (1995)
Author: Frank V. Cespedes
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Average review score:

Practical and insightful guide to the marketing process
As a consultant in the area of strategic marketing, I regularly recommend this book to my clients. It is readable and unlike many business books, free of excessive jargon and simplified formulas for success (which rarely work).

Dr. Cespedes presents an analytic approach to considering the entirety of the customer experience with an organization's marketing efforts.

Concurrency Marketing: Integrating Product, Sales and Service
Published in Hardcover by Harvard Business School Press (1995)
Authors: Frank V. Cespedes and Harvard Business School Press
Amazon base price: $29.95
Used price: $27.85
Average review score:
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Going to Market Teaching Note
Published in Hardcover by Harvard Business School Press (1989)
Authors: E. Raymond Corey, Frank V. Cespedes, and V. Kasturi Rangan
Amazon base price: $35.00
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Going to Market: Case Studies in Industrial Distribution (Harvard Business School Course Module)
Published in Paperback by Harvard Business School Press (1989)
Authors: E. Raymond Corey, Frank V. Cespedes, and V. Kasturi Rangan
Amazon base price: $22.95
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Going to Market: Distribution Systems for Industrial Products
Published in Hardcover by Harvard Business School Press (1989)
Authors: E. Raymond Corey, Frank V. Cespedes, V. Kasturi Rangan, and Harvard Business School Press
Amazon base price: $39.95
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Managing Marketing Linkages: Text, Cases, and Readings
Published in Paperback by Pearson Education POD (25 October, 1995)
Authors: Frank V. Cespedes and Frankk V. Cespedes
Amazon base price: $56.00
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Organizing and Implementing the Marketing Effort: Text and Cases
Published in Hardcover by Addison-Wesley Publishing (1991)
Author: Frank V. Cespedes
Amazon base price: $82.00
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Related Subjects: Author Index

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