This is the best book I have ever read to help people find their ideal career. The activites John Caple recommends are fun and extremely helpful at exposing what is most important in your life. If you are considering a career or life change, this book will allow you to look at all sides of the decision so that you may make the best choice. If you are despondent with your current life situation, this text will lead you on a course to improve your life and increase your happiness. After reading this book, I chose to embark on a career in teaching. It was the best decision I have ever made. I have given this book to several friends to help them overcome career impasses.

Great Book. I learned how to approach my job search as well as how to approach each interview differently. This book helps you focus on the important things as well as help you ask the important questions

I have read this book twice cover to cover and refer to it almost everyday. If I could have given this book 6 stars I would have done it without reservation.

I have ordered and read at least 4 different books on copywriting and advertising in the last year. Most of the books have good ideas, but none of them describe the methods of writing headlines the way Caples does. He spends 4 chapters on it and let me tell you when he is finished you will know it cold! Personally that would have been enough to sell me on the book, but he doesn't stop there. He talks about scientific advertising to make sure you are writing ads that sell and not waste money. In addition, he talks through how to write the first paragraph and how to structure the copy. Finally, he spends time to talking about how to improve the selling power of copy.

Since I have read this book my ability to write copy has reached a whole new level. If you are in this field or responsible for writing copy I would advise you that this is a book you MUST own.

And when they saw the RESULTS of my advertisement, the other guys simply said "Where do you get your ideas?" But, truth be told, my ideas are not all that original, but they do work, and I get my source from Tested Advertising Methods.

And that's the premise of this book--ads that are going to work; ads that will bring in customer response; ads that will produce sales. Sometimes you see advertisements with clever copy. But this book shows you how to write headlines, use effective copy, and properly use graphics that will help you SELL a service or product.

In most advertising books, you get clever ideas on ads. Some of those ads may have worked, and some may have flopped. If you want tested advertising methods, then get the book "Tested Advertising Methods". If you want one book that will show you how to sell a product or service, then get this book.

There's a reason why David Olgilvy calls this the most useful advertsing book he's ever read! I hold a Ph.D in Sales/Marketing and they simply DO NOT teach this money producing stuff enough at our colleges and universities! Instead, most of them opt for creative mush that's clever and makes for good awards and 5 minute speeches....but doesn't sell anything! If you want simple, brass tacks, powerful advertising advice, this book will be the most delapidated marketing resource in your library!
Is you're serious, RUN, don't walk to the checkout and pickup this incredible book. You'll pay guys like Dan Kennedy hundreds and even thousands of dollars for this advice...but it's all right here! Good stuff!