This first effort from Kathleen Brush is so stupefyingly off the mark on issues ranging from Marketing to Team Management that one is left to wonder if she has ever in fact actually worked at a high tech company.

I came across this book while looking for texts to use in the E-business extension course I teach at a California University. Unfortunatley I'd already put down my $25 when I realized that this self-published effort through a vanity publishing firm is apparently nothing more than an excuse for Ms. Brush to put "High Tech Stategy author" on her resume.

If you're looking for good books on high tech strategies, then let me strongly recommend "Peopleware : Productive Projects and Teams" or "Why Does Software Cost So Much? : And Other Puzzles of the Information Age" both by Tom Demarco.

An opus in the sense that it took some degree of creativity to skirt the customary publishing procedures . . . way to go, Dr. Kathy!

High-Tech Strategies In The Internet Era is a basic, A to Z, introduction and instruction book on the high-tech strategy process that a business must master in today's computerized and Internet-linked marketing and business environment. Kathleen Brush lays down a step-by-step guide by which any company can achieve a successful, fixed yet flexible course in today's high-technology, Internet communications era. Readers will learn that partners play a critical role in the Internet era; that industry selection is the key to success; that management must learn to live with an empowered workforce; that the role of marketing communications has greatly increased as a factor in the success or failure of a business enterprise; that high-tech strategies are, by necessity, global strategies; and that strategy is the essence of commercial survival in today's global, Internet oriented marketplace. High-Tech Strategies In The Internet Era is essential, invaluable, highly accessible reading for aspiring business entrepreneurs, corporate managers, industry analysts and investors.